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Embracing Iterative Design

by Mike Rohde on Apr 13, 2007

  • 10,289 views

Mike Rohde, Art Director for MakaluMedia, Inc. discusses how he embraces an iterative design process in his logo and web design work. This presentation includes samples of projects from sketches throug...

Mike Rohde, Art Director for MakaluMedia, Inc. discusses how he embraces an iterative design process in his logo and web design work. This presentation includes samples of projects from sketches through final design.

http://www.makalumedia.com/
http://www.rohdesign.com/

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  • alysaally Alysaally Nice information and good sharing. Thanks for sharing this valuable information. 3 years ago Reply
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  • rstackhouse Robert Stackhouse @rohdesign a great many agile developers talk about iterative and incremental development strategies, but very few of them talk about UX design and how that integrates with system design. I wear the designer and developer hats at my job. I would like to hear UX designers talking about how they interact with developers and system architects to make usable applications.

    Most developers are not prevented from talking about development by an NDA. I am just not sure how many of them consider part of what they do to be design. I have run into a great many people who take 'design' to mean 'interface layout'. I once called TDD 'Test Driven Design' on a mailing list. This struck a nerve with quite a few people. I think my Freudian slip was telling on many levels.

    Most agilists call TDD a design tool anyway. I have spent a great deal of time trying to figure out how design, systems and UX, fits into Agile (particulary Scrum): http://geekswithblogs.net/rstackhouse/archive/2008/07/09/123691.aspx
    3 years ago Reply
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  • rohdesign Mike Rohde , Designer at Northwoods Software @rstackhouse Thanks! I have helped in a few web applications using these techniques, yes. Not sure why more web app developers don't talk about iterative design in their work, but I'm sure it's a big part for all designers of web apps. Maybe NDAs and such limit many of them from sating anything. 3 years ago Reply
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  • rstackhouse Robert Stackhouse This is great stuff. I was wondering. Have you ever participated in the design of a web application using iterative design techniques? I see a lot of designers out there making compelling websites. Yes, web content needs to be presented in a well organized and attractive fashion, but so too do web applications. I hear very few people talking about good web application design (Luke Wroblewski is the only one that comes to mind). I would argue that good web application design is even more important than good web site design. So why do designers usually ever only give examples showing marketing and branding pages? 3 years ago Reply
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  • wizzard wizzard thanks for the good quality


    http://www.wizzard.cn

    4 years ago Reply
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  • rohdesign Mike Rohde , Designer at Northwoods Software For the most part I show as much as I can to my clients, unless for some reason it's not up to quality levels yet, or would be more of a distraction than a benefit to them.

    So, it depends. In this case I meant very early work on the Computer where elements are pretty rough, without explanation to that effect.

    4 years ago Reply
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  • gemalynn Gema Almilli , Experience Planner at Red Door Interactive Curious. You mention not usually showing early design draft to clients. So at what point do you involve the client?

    4 years ago Reply
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  • crinoo crinoo this is cool presentation 5 years ago Reply
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Embracing Iterative Design — Presentation Transcript