Qr code (quick response code)
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Qr code (quick response code)

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Introduction to QR code and it's application

Introduction to QR code and it's application

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  • 3D Magic Eye and UPC Bar Code
  • http://www.neoreader.com/how-neoreader-works http://bytescout.com/products/developer/barcodereadersdk/bytescoutbarcodereadersdk_read_barcode_from_web_camera.html

Qr code (quick response code) Presentation Transcript

  • 1. This
  • 2. Is NotThisNorThis
  • 3. This Is CompletelyNew Way ToMove Information
  • 4. • A QR Code is a matrix code (or two-dimensional bar code) created byJapanese corporation Denso-Wave in 1994.• A Quick Response (QR) code is a two-dimensional code that can be scanned bySmartphone cameras to automatically pull up Text Photos Videos Music URLs• These codes have become mobile-friendly ways to point people in the offlinespace to online resources.• QR Codes are like real world hyperlinks.• User QR Codes let your customers and prospects jump from print to onlinecontent.
  • 5. What can QR Codes link? Connect to a web address Download an MP3 Upload a file (Word, PowerPoint, PDF, etc.) Dial a telephone number Prompt your email client with a sender address Send an SMS messageFor E.g.(http://androidcity.org/?p=1377)
  • 6. What do you need to integrate QR Codes?
  • 7. How do QR Codes work?To enable the mobile phone to understand what action it needs to take when the QRCode is scanned a service type is embedded within the QR code. I’ve listed a fewservice types currently used to give you a better understanding :(http://www.youtube.com/watch?v=IphTJHiKGos&feature=related) Service Instruction Example http: http://www.abc.co.uk Browse to a website mailto: abc.co.uk This e-mail address is being protected from spam bots. You mailto: Invoke an email message need JavaScript enabled to view it tel: tel: +44123456789 Telephone a number sms: sms: +4407912345678 Send a sms message
  • 8. Code Generator http://qrcode.kaywa.com/ http://zxing.appspot.com/generator/ http://delivr.com/qr-code-generator Kaywa’s , iCandy, Stickybits etc You can also customize QR Codes with your own design features, logo or brand identity?
  • 9. Generating QR Code
  • 10. Customizing QR Code:1) First, you’ll want to get yourself a QR Code generator and reader. Ifyou’re an Android Smartphone super phone user (I use a G1) it’s a great fit.You can also get the Zxing reader for the iPhone and other devices as well.When generating your codes, select the primary function you want yourcode to communicate (contact info, GEO location, URL, custom text etc…)from the QR Code Generator.2) Once you’ve generated your QR Code, download the image and import itinto your favorite photo editing tool that supports layers. E.g. Photoshop butyou can go with GIMP if you’re looking for an open source solution andPaint.net is another free option as well.3) Now build your layers of custom design on top of your raw QR Codeimage. Try to visually integrate your custom design elements into the coderather than simply stacking them on top.4) Test it with your QR Code reader to make sure your design tweaks didn’those your code.5) Repeat this cycle until you’re happy with the appearance and the code isreadable.
  • 11. QR Code Readers AppsQR Code Readers for Cell Phones:KaywaBeetaggQR Code Reader for Computers:NeoReader – freeQuickMark - .99 cents
  • 12. How Many Would Scan a QR Code:What percentage of Americans over the age of 18 would scan a QR Code? We can never know theanswer to this question exactly because not only does it depend on the individual knowing what a QRCode actually is but also on a multiplicity of other factors such as motivation, presentation, time availableetc. However if we know that in a given situation, when confronted with a QR Code, X% of the populationwould scan it, then that would be a nice statistic to have.Siegel+Gale Simplicity Lab have done just that and it appears as a single line in one table of a 35 pagesurvey report (PDF). Siegel+Gale measured the perception and comprehension of the Environmental Protection Agency’stwo proposed labels illustrating data about a gas/electric hybrid vehicle (QR Codes on All New Vehicles by 2012). Thesurvey explored which of the two proposed labels (vertical or horizontal) would be most understandable to the averageAmerican and which data were of most interest.The overall survey results are very interesting but deep in the report is the table reproduced below. 14.5% of all those surveyed would have scanned the QR Code
  • 13. Market for QR codeshttp://qrazystuff.wordpress.com/2010/11/07/qr-codes-go-wild-at-mediapro-2010/ (MediaPro event in London ,2010)http://www.giagia.co.uk/2007/08/30/qr-code-hits-the-uk/http://qrazystuff.wordpress.com/2011/01/03/top-10-uk-advertisers-using-qr-cohttp://trendplanner.com/2009/05/18/will-the-qr-code-ever-take-off-outside-of-japan/As accessing the Internet via a mobile device becomes more popular,these technologies can save the user time and effort. Brands need tobe ready when their target audience reaches this stage.
  • 14. Where are QR Codes Found?
  • 15. Business Cards
  • 16. Applications of QR code in Online Marketing?
  • 17. Sharing – There’s no limit to how, or even how much,you can share with QR codes. While a video or landingpage is easily shared, you could go further and share anentire eBook and even multiple pieces of content thatshare a common linkQR code Like button to the author’s Facebook page.[Creating QR codes for facebook Like Button(http://qreateandtrack.com/2010/10/18/how-to-create-qr-codes-for-the-facebook-like-button/)]
  • 18. .Community – Sharing is how you build community, and one of the favorite arenasfor doing this is Facebook. You can use Likify to create a QR code that links yourmobile device to a fully functioning LIKE button for your Facebook page.This greatly simplifies the process of merging your other communities with yourFacebook page – and it is all accomplished in one click.Additionally, the accompanying signature “thumbs-up” clearly suggests the purposeof the code.Calls to Action – After building a community, the next logical step is to mobilizethem to take action. What are you trying to accomplish? You can alternate specialoffers by simply linking your QR codes to new landing pages, and you can combinethen with email opt-ins to build your list.E.g. The QR code above takes visitors to a Facebook page welcome tab where thecalls to action are Liking the page and a list opt-in.SEO and SMO – Web objects such as images, music clips, and videos add valuablecontent to your social graph. QR codes enhance both your search engine andsocial media optimization. Now you can increase traffic to those searchable objectsto further optimize them by encouraging more sharing.Social Proof – To help build a community offline, it can be helpful to use yourvibrant online communities as social proof of your influence and expertise. As oneexample, you can use QR codes to link to specific blog posts that have earned anabundance of activity.
  • 19. How To Use Social QR Code with your Facebook Fan PageSocial QR Codes most popular feature is Facebook Like functionality.Essentially, this tool allows you to put "Like" buttons on physical objects andconnect physical customers/clients with your fan page using their mobile phone.How to set it up1. Create your Social QR Code account on the Home Page.2. Navigate to the Create QR Code Page.3. You will need to have your FAN PAGE ID ready. Dont know what that is? If youhave set up a Custom Fan Page URL, your FAN PAGE ID is everything after the slashin your web address bar on your browser. See the image below:In this case, the FAN PAGE ID is SocialQRCode. This is what you will enter into theSocial QR Code generator on the Create QR Code Page.Note: If you do not have a Custom Fan Page URL, your FAN PAGE ID is different.See the image below:In this case, the FAN PAGE ID is pages/Social-QR-Code/175576619123856 (Somebrowsers may vary in the URL. Your FAN PAGE ID will always include everything afterpages...).
  • 20. So, instead of showing users a generic message like the following sign:Provide users with a simple “scan-able” action step by showcasing a QR code (goahead and scan it!).Instead of giving users a more passive message like “Find Us” take the directapproach and create a “check-in station” where users can take direct actions (infewer steps.)
  • 21. Using QR codes to update TwitterSimply shoot the QR code (below) with a reader on your phone and you have atweet ready to send out to the world (note: you may have to log-in to Twitter).Step 1:Make the URL (just change thered bit)http://twitter.com/home?status=insert%20your%20message%20hereUse these codes for specialcharacters – (%20 is a space)(%40 is @) (%25 is #)To make it even easier try using zeek interactive’s tool for generating the linkStep 2:Paste it into a QR code maker.http://createqrcode.appspot.com/That’s It
  • 22. QR Codes on Google Maps QR Code for a Google Earth
  • 23. Why is adoption of QR codes Important?Are QR codes merely a gimmicky experience that very few shoppers will actuallyuse in the store?A majority of consumers are doing on-line research before making purchases instore.The majority of all on-line activity will soon be on the mobile device rather thanthe computer.A majority of shoppers already use their mobile devices on their shopping trips. What is the future of QR codes at retail? QR codes are already very popular in Asia, and, as mobile becomes the dominate platform for accessing the internet, I expect we are going to see them more broadly used. Ultimately, I’d love to see paper Fact Tags replaced by digital Fact Tags. Retailers could even offer built in NFC transmitters to interact with shoppers mobile devices. (For example, imagine Digital Fact Tags that could instantly change colors to highlight the products that best matched a search you performed on your phone). If it does happen it might take some time. For retailers, QR codes are going to be the best and most popular option for the next several years. We can use QR codes in Mobile Advertising. Mobile Advertising has its own emerging market. ( Case studies for mobile advertising from Google’s official blog)
  • 24. YouTubeThe largest video platform in the world began to embrace QR codes thisyear.If you access the mobile YouTube site through an iPhone or Android device,you will now have the option to generate a QR code that embeds a link tothe video so that you can share the video, bookmark it for quick access, orembed the code on a blog or Twitter account.Similarly, Mozilla recently began to offer an add-on for its Firefox browsercalled Mobile Barcoder. The extension allows Firefox users to simplygenerate a 2D QR code of either a URL or selection of text for easy transferto a mobile device.Case Studies:http://www.imediaconnection.com/content/26320.asphttp://2d-code.co.uk/qr-code-case-study-droid/http://www.dmx-direct.com/What_are_QR_Codes.pdf
  • 25. Worth Watching !How 2D barcodes can be used A You tube presentationhttp://www.youtube.com/watch?v=_NrlpHdkR5o&feature=relatedComparison made easyhttp://www.youtube.com/watch?v=OcUYo5Erxto&feature=related