GoodGym SI Camp presentation

social innovation camp show & tell | the good gym be good, get fit

attention | news conversation advice | wisdom motivation athlete coach

addresses three major social needs Low inter-generational communication Isolated older people Low fitness levels

did some user research into athlete's motivations...

is an attractive proposition to many people (glovepuppet to provide)

also did extensive research into the needs of the elderly

In my parents’ time people knew each other and now they don’t. What you saying is good, but highrise flats could be a problem. It’s a good idea. It would be good in London. Where we live people look after each other. I think it would be something that could help out here. I think the idea is great, but it is not for everyone. Some people would find this very useful. I think it would be useful. You should ask in the church.

now has a prototype site. Shall we have a look? launch

will use social media to encourage ongoing activity Design images /inc feedback?

will recruit athletes by...  social media  charity runners  sports clubs  bike shops  sticker campaign  resulting media coverage

will recruit coaches via a number of agencies...  Social services  GPs  District nurses  Day centre  Online  Outreach charity  Self/family referrals  Community groups

takes account of safety. This is how it does it... check vulnerability >18 | check Low 3rd party check Medium full CRB High athletes coaches

timeline (not to scale) 0 3m 9m 12m concept test initial build sustain expand expenditure £1500 £27,500 £8,700 £4,500 pcm 1k admin 12k build 2k web dvpt 3k staff 390 costs 8k admin 2k admin 1k sales&mktg 7.5k costs 4.7k costs 0.5k other 6k visits @£4.58 3.9kVs@£1.79 income Sicamp prize + Corp spon'ship +Care agencies i) pay/play goodwill + Tower Hamlets ii)flat license other grants health town iii)banded users 30 250 350 n

addresses clearly identified needs Regular contact with young people:  improves cognitive abilities  improves vascular health  increases life spans Scientific American, Aug 2008

will save money Avoiding:  1 hospital admission → £3000 pa  1 residential admission → £15000 pa  1 nursing admission → £27000 pa

is here to make change, not win a prize Strong image to finish getinvolved@thegoodg ym.org

http://www.sicamp.org	221
http://www.mattcollins.net	46
http://sicamp.org	23
http://www.mulogy.com	8
http://pudding-relations.blogspot.co.uk	4
http://puddingrelations.blogspot.com	4
http://www.puddingrelations.blogspot.com	4
http://pudding-relations.blogspot.com	2
http://www.puddingrelations.com	1
https://www.marcomprofessional.com	1
http://translate.googleusercontent.com	1
http://paper.li	1
http://www.marcomprofessional.com	1
http://pudding-relations.blogspot.ca	1
http://www.linkedin.com	1

GoodGym SI Camp presentation

by Rohan Gunatillake on Dec 07, 2008

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GoodGym SI Camp presentation Presentation Transcript