social innovation camp
show & tell | the good gym




  be good, get fit
attention | news
            conversation




          advice | wisdom
             motivation
athlete                   ...
addresses three major social
         needs


Low inter-generational
communication

Isolated older people

Low fitness lev...
did some user research into
athlete's motivations...
is an attractive proposition
          to many people




(glovepuppet to provide)
also did extensive research
into the needs of the elderly
In my parents’ time people knew each
other and now they don’t. What you
saying is good, but highrise flats could
be a prob...
now has a prototype site.
   Shall we have a look?




launch
will use social media to
     encourage ongoing activity




Design images
/inc feedback?
will recruit athletes by...




  social media

  charity runners

  sports clubs

  bike shops

  sticker campaign
...
will recruit coaches via a
               number of agencies...


  Social services

  GPs

  District nurses

  Day c...
takes account of safety.
            This is how it does it...

    check               vulnerability

 >18 | check       ...
timeline (not to scale)
0            3m                9m              12m
concept test     initial build       sustain   ...
addresses clearly identified
               needs



Regular contact with young people:


  improves cognitive abilities
...
will save money




Avoiding:


  1 hospital admission →      £3000 pa

  1 residential admission → £15000 pa

  1 nurs...
is here to make change, not
      win a prize




Strong image to finish

getinvolved@thegoodg
        ym.org
GoodGym SI Camp presentation
GoodGym SI Camp presentation
GoodGym SI Camp presentation
GoodGym SI Camp presentation
GoodGym SI Camp presentation
GoodGym SI Camp presentation
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GoodGym SI Camp presentation

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This is the presentation for the Show & Tell for the Social Innovation Camp in December 08. It also proved to be the winning entry, Please note that the video and site walkthrough is not embedded in this version.

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Transcript of "GoodGym SI Camp presentation"

  1. 1. social innovation camp show & tell | the good gym be good, get fit
  2. 2. attention | news conversation advice | wisdom motivation athlete coach
  3. 3. addresses three major social needs Low inter-generational communication Isolated older people Low fitness levels
  4. 4. did some user research into athlete's motivations...
  5. 5. is an attractive proposition to many people (glovepuppet to provide)
  6. 6. also did extensive research into the needs of the elderly
  7. 7. In my parents’ time people knew each other and now they don’t. What you saying is good, but highrise flats could be a problem. It’s a good idea. It would be good in London. Where we live people look after each other. I think it would be something that could help out here. I think the idea is great, but it is not for everyone. Some people would find this very useful. I think it would be useful. You should ask in the church.
  8. 8. now has a prototype site. Shall we have a look? launch
  9. 9. will use social media to encourage ongoing activity Design images /inc feedback?
  10. 10. will recruit athletes by...  social media  charity runners  sports clubs  bike shops  sticker campaign  resulting media coverage
  11. 11. will recruit coaches via a number of agencies...  Social services  GPs  District nurses  Day centre  Online  Outreach charity  Self/family referrals  Community groups
  12. 12. takes account of safety. This is how it does it... check vulnerability >18 | check Low 3rd party check Medium full CRB High athletes coaches
  13. 13. timeline (not to scale) 0 3m 9m 12m concept test initial build sustain expand expenditure £1500 £27,500 £8,700 £4,500 pcm 1k admin 12k build 2k web dvpt 3k staff 390 costs 8k admin 2k admin 1k sales&mktg 7.5k costs 4.7k costs 0.5k other 6k visits @£4.58 3.9kVs@£1.79 income Sicamp prize + Corp spon'ship +Care agencies i) pay/play goodwill + Tower Hamlets ii)flat license other grants health town iii)banded users 30 250 350 n
  14. 14. addresses clearly identified needs Regular contact with young people:  improves cognitive abilities  improves vascular health  increases life spans Scientific American, Aug 2008
  15. 15. will save money Avoiding:  1 hospital admission → £3000 pa  1 residential admission → £15000 pa  1 nursing admission → £27000 pa
  16. 16. is here to make change, not win a prize Strong image to finish getinvolved@thegoodg ym.org
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