social innovation camp
show & tell | the good gym
be good, get fit

attention | news
conversation
advice | wisdom
motivation
athlete coach

addresses three major social
needs
Low inter-generational
communication
Isolated older people
Low fitness levels

did some user research into
athlete's motivations...

is an attractive proposition
to many people
(glovepuppet to provide)

also did extensive research
into the needs of the elderly

In my parents’ time people knew each
other and now they don’t. What you
saying is good, but highrise flats could
be a problem.
It’s a good idea. It would be good in
London. Where we live people look
after each other. I think it would be
something that could help out here.
I think the idea is great, but it is not for
everyone. Some people would find this
very useful.
I think it would be useful. You should ask
in the church.

now has a prototype site.
Shall we have a look?
launch

will use social media to
encourage ongoing activity
Design images
/inc feedback?

will recruit athletes by...

social media

charity runners

sports clubs

bike shops

sticker campaign

resulting media coverage

will recruit coaches via a
number of agencies...

Social services

GPs

District nurses

Day centre

Online

Outreach charity

Self/family referrals

Community groups

takes account of safety.
This is how it does it...
check vulnerability
>18 | check Low
3rd party check Medium
full CRB High
athletes coaches

timeline (not to scale)
0 3m 9m 12m
concept test initial build sustain expand
expenditure
£1500 £27,500 £8,700 £4,500 pcm
1k admin 12k build 2k web dvpt 3k staff
390 costs 8k admin 2k admin 1k sales&mktg
7.5k costs 4.7k costs 0.5k other
6k visits @£4.58 3.9kVs@£1.79
income
Sicamp prize + Corp spon'ship +Care agencies i) pay/play
goodwill + Tower Hamlets ii)flat license
other grants health town iii)banded
users
30 250 350 n

addresses clearly identified
needs
Regular contact with young people:

improves cognitive abilities

improves vascular health

increases life spans
Scientific
American, Aug 2008

will save money
Avoiding:

1 hospital admission → £3000 pa

1 residential admission → £15000 pa

1 nursing admission → £27000 pa

is here to make change, not
win a prize
Strong image to finish
getinvolved@thegoodg
ym.org