AmbITion London Presentation
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AmbITion London Presentation

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Presentation given at the London leg of the AmbITion roadshow. My brief was basically to talk about what I find interesting...

Presentation given at the London leg of the AmbITion roadshow. My brief was basically to talk about what I find interesting...

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AmbITion London Presentation AmbITion London Presentation Presentation Transcript

  • Some organizations are stuck. Others move quickly. In a changing world, who's having more fun? Seth Godin in Tribes ambITion London| Lilian Bayliss Studio, Sadlers Wells Rohan Gunatillake | MMM | July 16th 2009, a Thursday
  • I work for Mission Models Money
  • who I work to work for used for innovation collaboration relationships View slide
  • I wrote an wrote an essay for whom I essay for MMM Mission 2.0: advice to the arts from the social web View slide
  • I *could* talk to you about this NESTA Connect: Collaborative Innovation Framework SELETION FILTER EXPLORE NURTURE EXPLOIT OBJECTIVES & CREATING VALUE: IDENTIFYING A COMMON PURPOSE DEVELOPING NEW OPPORTUNITIES MOTIVATION SOCIAL, COMMERCIAL, REPUTATIONAL SELETION FILTE ESTABLISHED ROLES DIFFERENCE CREATIVITY TENSIONS EMERGE & RESPONSIBILITIES R CROSS CUTTING THEMES SELETION FILTE RELATIONSHI SHARED RISK ESTABLISHING TRUST SHARED LANGUAGE PS & REWARD R SELETION FILTE INTERACTION FACILITATION BASED ON COALLESENCE: CLEAR LEADERSHIP & S ROBUST UNCERTAINTY THE LAW OF TWO FEET MANAGEMENT R TECHNOLOGY PUSH TRUSTED AGENT FACILITATED ALLIANCE/JOINT VENTURE DEMAND PULL: SPECIFIC BRIEF SUPPLIER EMPOWERMENT CREATIVE COMMONS TOOLS & SPEED DATING/BUSINESS CARD ROULETTE OPEN VENTURING LICENSE AGREEMENT/ CONSULTANCY 2.0 TECHNIQUES UNCONFERENCE/ HOTHOUSING/X-CAMPS SKUNKWORKS/RAPID PROTOTYPING SPIN-IN OR OUT HORIZON SCANNING/ NETWORK ANALYSIS PROOF OF CONCEPT KUDOS
  • are you sitting comfortably?
  • open innovation | user-led innovation
  • online narratives
  • peer-to-peer financing
  • rapid prototyping
  • tightening your tribe
  • open innovation | user-led innovation
  • The people with the best ideas don't work for you
  • crowdsourcing courtesy of web 2.0 tools
  • It's not hard to find your crowd nowadays
  • innovating with them is another matter
  • but the crowd will only take it for so long
  • Hello I'm Sackboy. I'm made of wool. And I've just revolutionised video gaming.
  • Playability at all levels of engagement
  • Unprecedented customisation and communities
  • open innovation | user-led innovation Which of your processes are suitable for opening? How well do you know your audiences' appetites?
  • Online narratives
  • Inventive delivery methods from expected sources
  • Inventive delivery methods from unexpected sources
  • the magic of the live experience will never be replaced
  • but it will be augmented
  • and the newest of the new?
  • Some questions: Are you happy with just being very good or do you want to be interesting as well? How well are you curating a 360°experience of your work? Are you in regular conversation with cutting edge practitioners in arts & digital
  • peer to peer financing
  • P2P is no longer a dirty word
  • Disintermediation rules OK
  • Not a pinstripe suit in sight
  • Seeing the fan as a stakeholder
  • Production models with massive ambitions already exist
  • Web has also re-acquainted us with shared ownership
  • Some questions: What are the opportunities for the audience as investor? How can the growing appetite for peer-voted, democratic models be applied to your productions?
  • rapid prototyping
  • Models abound for web-based innovation processes
  • Some are ongoing initiatives
  • Others are standalone events
  • As much about the process as about the product
  • EnabledbyDesign.org
  • Government not afraid to get in the act either
  • Some questions: What data do you have which can be explored? There will be development talent interested in working with you, can you find them? Can you tap the creative talents of your staff in new ways?
  • tightening your tribe anyone producing works of art needs to acquire only 1,000 True Fans to make a living Kevin Kelly
  • don't be afraid of Google-time
  • We all need to find our Frank Eliason(s)
  • Some recommended reading
  • watch.usnowfilm.com
  • The opportunity The future is already here. It's just unevenly distributed William Gibson What are we waiting for?
  • Photo & video credits YouTube WeCan08 usnowfilm flickr blog.jmc.bz goliat_von_gestern aleksiaaltonen codepo8 Pigsaw mikitusa enabledbydesign lenny&meriel Other evangrant.com littlebigplanet.com swarmofangels.com myfootballclub.co.uk slicethepie.com lucasphone.com wordle.net
  • A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours Clay Shirky rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london