Some organizations are stuck. Others move quickly. In a
changing world, who's having more fun?

                          ...
I work for Mission Models Money
who I work to work for
      used for




innovation
collaboration
relationships
I wrote an wrote an essay
for whom I essay for MMM




Mission 2.0: advice to the arts from the social web
I *could* talk to you about this
 NESTA Connect: Collaborative Innovation Framework




                                  ...
are you sitting comfortably?
open innovation | user-led innovation
online narratives
peer-to-peer financing
rapid prototyping
tightening your tribe
open innovation | user-led innovation
The people with the best ideas don't work for you
crowdsourcing courtesy of web 2.0 tools
It's not hard to find your crowd nowadays
innovating with them is another matter
but the crowd will only take it for so long
Hello I'm Sackboy. I'm made of wool.
And I've just revolutionised video gaming.
Playability at all levels of engagement
Unprecedented customisation and communities
open innovation | user-led innovation

Which of your processes are suitable for opening?

How well do you know your audien...
Online narratives
Inventive delivery methods from expected sources
Inventive delivery methods from unexpected sources
the magic of the live experience will never be replaced
but it will be augmented
and the newest of the new?
Some questions:

Are you happy with just being very good or
do you want to be interesting as well?
How well are you curati...
peer to peer financing
P2P is no longer a dirty word
Disintermediation rules OK
Not a pinstripe suit in sight
Seeing the fan as a stakeholder
Production models with massive ambitions already exist
Web has also re-acquainted us with shared ownership
Some questions:

What are the opportunities for the audience as
investor?
How can the growing appetite for peer-voted,
dem...
rapid prototyping
Models abound for web-based innovation processes
Some are ongoing initiatives
Others are standalone events
As much about the process as about the product
EnabledbyDesign.org
Government not afraid to get in the act either
Some questions:

What data do you have which can be explored?
There will be development talent interested in
working with ...
tightening your tribe




anyone producing works of art needs to acquire only
1,000 True Fans to make a living          Ke...
don't be afraid of Google-time
We all need to find our Frank Eliason(s)
Some recommended reading
watch.usnowfilm.com
The opportunity

The future is already here. It's just unevenly
distributed
                                      William ...
Photo & video credits   YouTube
                        WeCan08
                        usnowfilm

                       ...
A revolution doesn't happen when a society adopts new tools.
It happens when society adopts new behaviours

              ...
AmbITion London Presentation
AmbITion London Presentation
AmbITion London Presentation
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AmbITion London Presentation

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Presentation given at the London leg of the AmbITion roadshow. My brief was basically to talk about what I find interesting...

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AmbITion London Presentation

  1. 1. Some organizations are stuck. Others move quickly. In a changing world, who's having more fun? Seth Godin in Tribes ambITion London| Lilian Bayliss Studio, Sadlers Wells Rohan Gunatillake | MMM | July 16th 2009, a Thursday
  2. 2. I work for Mission Models Money
  3. 3. who I work to work for used for innovation collaboration relationships
  4. 4. I wrote an wrote an essay for whom I essay for MMM Mission 2.0: advice to the arts from the social web
  5. 5. I *could* talk to you about this NESTA Connect: Collaborative Innovation Framework SELETION FILTER EXPLORE NURTURE EXPLOIT OBJECTIVES & CREATING VALUE: IDENTIFYING A COMMON PURPOSE DEVELOPING NEW OPPORTUNITIES MOTIVATION SOCIAL, COMMERCIAL, REPUTATIONAL SELETION FILTE ESTABLISHED ROLES DIFFERENCE CREATIVITY TENSIONS EMERGE & RESPONSIBILITIES R CROSS CUTTING THEMES SELETION FILTE RELATIONSHI SHARED RISK ESTABLISHING TRUST SHARED LANGUAGE PS & REWARD R SELETION FILTE INTERACTION FACILITATION BASED ON COALLESENCE: CLEAR LEADERSHIP & S ROBUST UNCERTAINTY THE LAW OF TWO FEET MANAGEMENT R TECHNOLOGY PUSH TRUSTED AGENT FACILITATED ALLIANCE/JOINT VENTURE DEMAND PULL: SPECIFIC BRIEF SUPPLIER EMPOWERMENT CREATIVE COMMONS TOOLS & SPEED DATING/BUSINESS CARD ROULETTE OPEN VENTURING LICENSE AGREEMENT/ CONSULTANCY 2.0 TECHNIQUES UNCONFERENCE/ HOTHOUSING/X-CAMPS SKUNKWORKS/RAPID PROTOTYPING SPIN-IN OR OUT HORIZON SCANNING/ NETWORK ANALYSIS PROOF OF CONCEPT KUDOS
  6. 6. are you sitting comfortably?
  7. 7. open innovation | user-led innovation
  8. 8. online narratives
  9. 9. peer-to-peer financing
  10. 10. rapid prototyping
  11. 11. tightening your tribe
  12. 12. open innovation | user-led innovation
  13. 13. The people with the best ideas don't work for you
  14. 14. crowdsourcing courtesy of web 2.0 tools
  15. 15. It's not hard to find your crowd nowadays
  16. 16. innovating with them is another matter
  17. 17. but the crowd will only take it for so long
  18. 18. Hello I'm Sackboy. I'm made of wool. And I've just revolutionised video gaming.
  19. 19. Playability at all levels of engagement
  20. 20. Unprecedented customisation and communities
  21. 21. open innovation | user-led innovation Which of your processes are suitable for opening? How well do you know your audiences' appetites?
  22. 22. Online narratives
  23. 23. Inventive delivery methods from expected sources
  24. 24. Inventive delivery methods from unexpected sources
  25. 25. the magic of the live experience will never be replaced
  26. 26. but it will be augmented
  27. 27. and the newest of the new?
  28. 28. Some questions: Are you happy with just being very good or do you want to be interesting as well? How well are you curating a 360°experience of your work? Are you in regular conversation with cutting edge practitioners in arts & digital
  29. 29. peer to peer financing
  30. 30. P2P is no longer a dirty word
  31. 31. Disintermediation rules OK
  32. 32. Not a pinstripe suit in sight
  33. 33. Seeing the fan as a stakeholder
  34. 34. Production models with massive ambitions already exist
  35. 35. Web has also re-acquainted us with shared ownership
  36. 36. Some questions: What are the opportunities for the audience as investor? How can the growing appetite for peer-voted, democratic models be applied to your productions?
  37. 37. rapid prototyping
  38. 38. Models abound for web-based innovation processes
  39. 39. Some are ongoing initiatives
  40. 40. Others are standalone events
  41. 41. As much about the process as about the product
  42. 42. EnabledbyDesign.org
  43. 43. Government not afraid to get in the act either
  44. 44. Some questions: What data do you have which can be explored? There will be development talent interested in working with you, can you find them? Can you tap the creative talents of your staff in new ways?
  45. 45. tightening your tribe anyone producing works of art needs to acquire only 1,000 True Fans to make a living Kevin Kelly
  46. 46. don't be afraid of Google-time
  47. 47. We all need to find our Frank Eliason(s)
  48. 48. Some recommended reading
  49. 49. watch.usnowfilm.com
  50. 50. The opportunity The future is already here. It's just unevenly distributed William Gibson What are we waiting for?
  51. 51. Photo & video credits YouTube WeCan08 usnowfilm flickr blog.jmc.bz goliat_von_gestern aleksiaaltonen codepo8 Pigsaw mikitusa enabledbydesign lenny&meriel Other evangrant.com littlebigplanet.com swarmofangels.com myfootballclub.co.uk slicethepie.com lucasphone.com wordle.net
  52. 52. A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours Clay Shirky rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london
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