Using digital media to develop artistic content and public engagement

William Gibson AMA Conference 2009 | Curve Theatre, Leicester Rohan Gunatillake | MMM | July 22 nd , a Wednesday The future is already here. It is just unevenly distributed

Geek is a relative term

I work for Mission Models Money

for whom I wrote an essay Mission 2.0: advice to the arts from the social web

Once upon a time...

The understatement of the century

The web was designed to be many-to-many

We're seeing new web-enabled behaviours

Connection Collaboration Conversation

Connection Collaboration Conversation

Access & the web as broadcast medium

Technologies differentiate then integrate

Connection Collaboration Conversation

Conversation requires a social object

And you make them like no-one else

Finding your crowd has never been easier

Connection Collaboration Conversation

Collaboration needs a well-defined task

Agile networks can do amazing things

How can you open your processes up?

Connection Collaboration Conversation 9 relationships trust 1 transaction purpose 90 access on-demand

The ability to curate a 360 o experience

And managing communities not audiences

Some books to look at Tribes , Seth Godin Convergence Culture, Henry Jenkins Here comes everybody , Clay Shirky What would Google do? Jeff Jarvis

Communications tools don't get socially interesting until they get technologically boring Clay Shirky boring rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london | also seen in W London & on green bike