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A M A ( Rohan V1 0)



My AMA2009 (arts marketing association) workshop slides. I played Robin to Marcus Romer's batman!

My AMA2009 (arts marketing association) workshop slides. I played Robin to Marcus Romer's batman!



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    A M A ( Rohan V1 0) A M A ( Rohan V1 0) Presentation Transcript

    • Using digital media to develop artistic content and public engagement
    • William Gibson AMA Conference 2009 | Curve Theatre, Leicester Rohan Gunatillake | MMM | July 22 nd , a Wednesday The future is already here. It is just unevenly distributed
    • Geek is a relative term
    • I work for Mission Models Money
    • for whom I wrote an essay Mission 2.0: advice to the arts from the social web
    • Once upon a time...
    • The understatement of the century
    • The web was designed to be many-to-many
    • We're seeing new web-enabled behaviours
    • Connection Collaboration Conversation
    • Connection Collaboration Conversation
    • Access & the web as broadcast medium
    • Technologies differentiate then integrate
    • Connection Collaboration Conversation
    • Conversation requires a social object
    • And you make them like no-one else
    • Finding your crowd has never been easier
    • Connection Collaboration Conversation
    • Collaboration needs a well-defined task
    • Agile networks can do amazing things
    • How can you open your processes up?
    • Connection Collaboration Conversation 9 relationships trust 1 transaction purpose 90 access on-demand
    • The ability to curate a 360 o experience
    • And managing communities not audiences
    • Some books to look at Tribes , Seth Godin Convergence Culture, Henry Jenkins Here comes everybody , Clay Shirky What would Google do? Jeff Jarvis
    • Communications tools don't get socially interesting until they get technologically boring Clay Shirky boring rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london | also seen in W London & on green bike