Flock Browser is Web 2.0

Brought to you by: Rohan Vaswani, Tiffany Flaherty, Zayd Noaman, Brandon Fetzer

Why Flock was Chosen
We were recently recommended to use the Flock browser through a friend. After playing around and exploring with Flock we saw its potential as a major Web 2.0 platform. Flock allows its users to stay connected to their accounts on social network sites while browsing the web which is an interesting and useful concept in today’s network based society.

The Birthplace?
Flock was founded in 2005 based in Redwood
City, CA and developed by Flock, Inc.
Flock is built on top of the open-source for
Mozilla Firefox.

What Flock does
“ Flock is focused on fundamentally evolving the
browser, bringing a refreshing new approach to how
people use and participate on the web and simplifying
social and web-based applications by bringing them
one step closer to the user and integrating them
directly into the browser. Our goal is to give Flock’s
users maximum control over their web experience.”
- Shawn Hardin, CEO

Flock’s Money Makers
“ We have teamed with Yahoo! to monetize our search. Yahoo! is the search
default and every time a Flock user uses that search and clicks a sponsored
link, we get a cut.” Also “Flock is a partner friendly product and company and
Flock is a powerful platform for distribution and marketing partners who
receive a custom browser optimized for their business to drive engagement
and incremental revenue from their communities both on and beyond their
site.”
Evan Hamilton, Flock Community Ambassador
Flock is also funded by Bessemer Venture Partner, Shasta Ventures,
Catamount Ventures and prominent angel investors

Flock Integrations
Flock allows its users to sign on to and navigate their
accounts via Facebook, Digg, Flickr, YouTube, Yahoo!
Mail, Gmail, AOL mail, Photobucket, Picasa Web
Albums, Delicious, Ma.gnolia, Twitter, Pownce, and
others.

The “Next Big Thing”
Flock definitely has the potential to be the next big thing in Web
2.0 applications. Flock integrates the use of a web browser and
the ability to stay connected to one’s social networks. You can
still search the web and see who’s changing their Facebook page,
who just sent you an email, or you can upload pictures from the
web right to your blog.

Highs and Lows
The Good:
Flock is intuitive. The different applications, such as photosharing, facebook, email, blogging, are easily
and jointly located. Flock still enables the browser. When a user doesn’t want to focus on the media
side bars they can close them and focus on a single web page. Flock also offers short tutorials for new
users to help them adjust to its applications. Makes navigating through the applications easier than
using the applications themselves. There are no pop-ups while using Flock. It is faster than using
Mozilla Firefox. You can use one account to open all your networks and, for security purposes, there is a
master account that if you don’t have the password other users can’t login.
The Bad:
In order to use Flock a user needs to download it; it’s not just provided
on a computer. On some computers the flash player needed to view files won’t
download, thus the file cannot be seen. Other minor glitches. May need other software to run
applications.
The Ugly:
If a user doesn’t have an account with the networks supported by Flock, using Flock is
useless and inefficient to that user.

Web 2.0 Features
Flock allows users to:
-access community social networks
-upload and share content
-have a rich user experience
-blog

The Real Thing An insider’s view to the NEXT BIG THING

Compared to…
Regular web browsers.
Flock uses tabs within the browser but you can also
use the media side bars which shows updates on
news, facebook, photosharing, email, RSS Feeds, and
other social networking applications.
Compared to Digsby, Flock focuses more on social
networking while Digsby has more email and
instant messaging applications.

Comparison to Similar Products

Works Cited
http://www.flock.com/node/11860
http://www.masternewmedia.org/news/2005/11/23/talk_back_to_the_web.htm
http://en.wikipedia.org/wiki/Flock_(web_browser)
http://flock.com/company-info
http://flock.com/executive-team/shawn-hardin
http://en.wikipedia.org/wiki/Comparison_of_web_browsers

Flock Browser is Web 2.0

by rohan2290 on Sep 29, 2008

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