0
BTLcredential2013
VISIONVALUESHOW is just as important as WHAT. We focuson having great ideas, but we know thatimplementation makes the diff...
SHOPPER EXPERIENCEREACTION TIMEKnowing the client’s market and doingthe research is an invaluable &mandatory asset in our ...
In Figures15years of advertising experience24people in our staffover 40events planned each yearover 200suppliers we have c...
Events by GodmotherLARGE SCALE EVENTSYouTube LaunchGalati Boxing GalaAfi Palace 1 year AnniversaryLife Care GalaPlaza Roma...
LARGESCALE EVENTS
LARGE Scale EventsYOUTUBE – Launch Event in BucharestYOUTUBELaunchPeople exposed to the event:over 400 guests and thousand...
LARGE Scale EventsYOUTUBELaunch
LARGE Scale EventsLargest Boxing Event held in Romania in 2013GALATIBOXINGGALAPeople exposed to the event:almost 5000 peop...
LARGE Scale EventsGALATIBOXINGGALA
LARGE Scale EventsAFI Palace Cotroceni - Anniversary event 1 year-AFIPALACECOTROCENIMEGAFUNParticipants:a record of over 1...
LARGE Scale EventsAFIPALACECOTROCENIMEGAFUN
LARGE Scale EventsLife Care Gala Themes“Dream, Dare, Win!” & “The Rhapsody of Colours”THELIFECAREGALA2009&2010Participants...
LARGE Scale EventsTHELIFECAREGALA2009
LARGE Scale EventsTHELIFECAREGALA2010
LARGE Scale EventsPlaza Romania - Visit Santa’s homeWINTERHOLIDAYSATPLAZAROMANIAParticipants:200 children/day for 24 daysF...
LARGE Scale EventsWINTERHOLIDAYSATPLAZAROMANIA
CORPORATEEVENTS & PARTIES
CORPORATE Events & PartiesGoogle Engage is a series of events hosted by Google and aimed atadvertising & media agenciesGoo...
CORPORATE Events & PartiesGOOGLEENGAGE
CORPORATE Events & PartiesGOOGLESTARTMOBILEGoogle Start Mobile, October 2012Participants:30 people, CEO’s of local adverti...
CORPORATE Events & PartiesGOOGLESTARTMOBILE
CORPORATE Events & PartiesGOOGLECHRISTMASPARTYGoogle Romania Christmas Party 2011 & 2012Participants:200 people – Romanian...
CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2011
CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2012The invitation’s key visual, shot by the talented Cosmin GoguGoogle’s Pa...
CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2012
CORPORATE Events & PartiesTHEBESTJOBSGALABest Jobs - Friends’ NightParticipants:150 peopleFacts:Giant personalized puzzleP...
CORPORATE Events & PartiesTHEBESTJOBSGALA
CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2012&2013Agricover Farmers’ Club - launching event& Second EditionParticipa...
CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2012
CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2013
CORPORATE Events & PartiesEVENTBDTBDT - Football from another perspectiveParticipants:350 peopleFacts:Elements of attracti...
CORPORATE Events & PartiesEVENTBDT
PRESSCONFERENCES
PRESS ConferencesGR.ALEXANDRESCUHOSPITALCONFERENCELaunching of the projectMarch 2012“Perfectionare in terapia medico-chiru...
PRESS ConferencesGR.ALEXANDRESCUHOSPITALCONFERENCE
PRESS ConferencesQUIESSERPHARMALaunching of “ochi-sanatosi.ro” website, May 2012Participants:40 journalistsFacts:Godmother...
PRESS ConferencesQUIESSERPHARMA
CUSTOMEREXPERIENCE EVENTS
CUSTOMER EXPERIENCE EventsPROFICARAVANProfi Romania - Country wide caravan-People exposed to our campaign:Over 50.000 peop...
PROFICARAVAN CUSTOMER EXPERIENCE Events
CUSTOMER EXPERIENCE EventsREHAUCARAVANRehau RomaniaPeople exposed to our campaign:Over 50.000 peopleFacts:Special designed...
CUSTOMER EXPERIENCE EventsREHAUCARAVAN
CUSTOMER EXPERIENCE EventsGARRONEIN-STORECAMPAIGNGarrone Romania – In Store CampaignPeople exposed to our campaign:Over 70...
CUSTOMER EXPERIENCE EventsGARRONEIN-STORECAMPAIGN
THANKYOU!www.godmother.rohello@godmother.ro
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Godmother's BTL Credential

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Here are a few of the events Godmother has worked on, some of the things that made us proud in our 15 years of advertising and BTL experience.

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Transcript of "Godmother's BTL Credential"

  1. 1. BTLcredential2013
  2. 2. VISIONVALUESHOW is just as important as WHAT. We focuson having great ideas, but we know thatimplementation makes the difference.We believe that magic is nothing but puremath and a bit of smoke. So Godmother isbased on 4 quality pillars.About Godmother
  3. 3. SHOPPER EXPERIENCEREACTION TIMEKnowing the client’s market and doingthe research is an invaluable &mandatory asset in our company.We’re reacting fast to the ever changesand believe this shows in the efficiencyof our campaigns and in the flow ofthe events we manage.CREATIVITYWe believe creativity sells and weencourage all our clients to think aheadand plan their campaigns.PRICEOur competitive prices are fit for amarket and an economy that is stillmaking adjustments after the recession.Our 4 Quality PillarsAbout Godmother
  4. 4. In Figures15years of advertising experience24people in our staffover 40events planned each yearover 200suppliers we have contracted so far59active clients in 20122.000.000euros in turnover in 2012About Godmother
  5. 5. Events by GodmotherLARGE SCALE EVENTSYouTube LaunchGalati Boxing GalaAfi Palace 1 year AnniversaryLife Care GalaPlaza Romania Christmas DaysCORPORATE EVENTS& PARTIESGoogle EventsBest Jobs GalaAgricover Farmers ClubBDT EventPRESS CONFERENCESGrigore Alexandrescu Hospital PressConferenceQuiesser Pharma Press ConferenceCUSTOMEREXPERIENCE EVENTSRehau CaravanGarrone ActivationProfi Caravan
  6. 6. LARGESCALE EVENTS
  7. 7. LARGE Scale EventsYOUTUBE – Launch Event in BucharestYOUTUBELaunchPeople exposed to the event:over 400 guests and thousands others through social media channelsFacts:Over 10 suppliers4 hours of pure entertainmentCustomized location set-up: special designed props, customized quiz software,customized animationsAn orchestra played symphonic versions of 2012 Romanian hitsSpecial presentations were held by Google’s top managementOver 15 well known local artists held a once-in-a-lifetime concertArtists: Andra, Smiley, Antonia, Corina, Andreea Banica, Alex Velea, Sore, etcLocation: National Library
  8. 8. LARGE Scale EventsYOUTUBELaunch
  9. 9. LARGE Scale EventsLargest Boxing Event held in Romania in 2013GALATIBOXINGGALAPeople exposed to the event:almost 5000 people and tens of thousands via television and social media channelsFacts:Over 12 suppliersOne month of prep & rehearsals3 trucks loaded with technical equipmentRating/audienta: over 12M people watched our event, both from Romania (PRO TV)and from Europe (Eurosport)7 fights from amateur to European WBO titlesSpecial MC - Cabral Ibaka made sure everyone was ready for the event of a life-timeWe ran an integrated campaign that involved all aspects of this event, from findingsponsors and managing to broadcast the main fight on Pro TV and sport.ro, to thevisual identity and the message of the event, to actually organizing it. It was anincredible task and Godmother did it all!Artists: Alexandra Ungureanu sang the national anthem live, unplugged; guest DJskept the atmosphere running hot in between fightsLocation: National Skating Rink, Galati
  10. 10. LARGE Scale EventsGALATIBOXINGGALA
  11. 11. LARGE Scale EventsAFI Palace Cotroceni - Anniversary event 1 year-AFIPALACECOTROCENIMEGAFUNParticipants:a record of over 130.000 people were exposedFacts:Special artistic moments– a unique program for children, modern dance, aerial silkand aerial hoop, a Fire Show and „Les Grandes Artistes” paradeArtists: Holograf concert and an after-party with the ProFm teamTwo cakes weighing more than 100 kg each were served to all guests!
  12. 12. LARGE Scale EventsAFIPALACECOTROCENIMEGAFUN
  13. 13. LARGE Scale EventsLife Care Gala Themes“Dream, Dare, Win!” & “The Rhapsody of Colours”THELIFECAREGALA2009&2010Participants:over 1200 personsfor each such eventFacts:28 suppliers, 42 technicians, 23 people in the implementation teamEvents that lasted over 10 hours and involved more that 84 event pointsSpecial moments: laser shows, an aerial silk performance, a special dance momentheld by a team from the TV Show “Dansez pentru tine”, 3D projections on the wallsand ceiling of the Bucharest National Theatre and presentation moviesSpecial guest: international speaker - Paul Martinelli & Virgil IantuArtists: Holograf (’09) & Stefan Banica Jr. (’10)Location: The National Theatre of Bucharest (’09) & the Atheneum (’10)
  14. 14. LARGE Scale EventsTHELIFECAREGALA2009
  15. 15. LARGE Scale EventsTHELIFECAREGALA2010
  16. 16. LARGE Scale EventsPlaza Romania - Visit Santa’s homeWINTERHOLIDAYSATPLAZAROMANIAParticipants:200 children/day for 24 daysFacts:Elements of attraction: sliding tube, amusement park, electric train, Santa Claus13 concerts – 5 bandsAn atmosphere that brought closer Santa’s homeland and underlined the Christmasspirit – joy, happiness, good-mood, generosity and childhood
  17. 17. LARGE Scale EventsWINTERHOLIDAYSATPLAZAROMANIA
  18. 18. CORPORATEEVENTS & PARTIES
  19. 19. CORPORATE Events & PartiesGoogle Engage is a series of events hosted by Google and aimed atadvertising & media agenciesGoogle Engage events take place regularly: in 2012 we had 10 of theseevents and a crowd of 100 to 250 guests everytimeEngaging some of the top locations in Bucharest & the country such asNovotel, The Ark, Radisson Hotel, Grand Hotel Italia (CJ) and so onHere’s what Google is saying about our collaboration:We are very pleased with the collaboration that we have with Godmother – theyare a young, dynamic team, that fits very well the Google Romania fresh spirit. Wehope for a long-term partnership in organizing events that support the online worldand that bring to the user the Google magic.GOOGLEENGAGERares Rusu, Marketing Manager Google Romania
  20. 20. CORPORATE Events & PartiesGOOGLEENGAGE
  21. 21. CORPORATE Events & PartiesGOOGLESTARTMOBILEGoogle Start Mobile, October 2012Participants:30 people, CEO’s of local advertising agenciesFacts:Special welcoming – human statues & theatre charactersInternational SpeakersLocation: Le Theatre
  22. 22. CORPORATE Events & PartiesGOOGLESTARTMOBILE
  23. 23. CORPORATE Events & PartiesGOOGLECHRISTMASPARTYGoogle Romania Christmas Party 2011 & 2012Participants:200 people – Romanian advertising & online agencies’ representatives, financial& banks’ representatives, special VIP guestsFacts:Themed events that made the party a blast for everyone presentWe had great custom-made invitations for X-Mas 2012: the entire Google Teamdressed up and styled to look like real rock‘n’roll stars!Special photo session for the invitation layout (‘12)Artists: Ozana Barabancea (’11); Jukebox band & Johannes the Magician (‘12)Location: Radisson (‘11) & Hard Rock Cafe (‘12)Rares Rusu, Marketing Manager Google RomaniaThe Christmas Party was a very important event for us, highly complex and theGodmother team did an excellent job! Thank you!
  24. 24. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2011
  25. 25. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2012The invitation’s key visual, shot by the talented Cosmin GoguGoogle’s Party in 2012
  26. 26. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2012
  27. 27. CORPORATE Events & PartiesTHEBESTJOBSGALABest Jobs - Friends’ NightParticipants:150 peopleFacts:Giant personalized puzzlePantomime moment offered by the theatre company Passepartout - Dan PuricSpecial designed trophiesArtists: special concert held by JukeBox bandLocation: Fratelli Lounge
  28. 28. CORPORATE Events & PartiesTHEBESTJOBSGALA
  29. 29. CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2012&2013Agricover Farmers’ Club - launching event& Second EditionParticipants:Over 300 participants for each eventFacts:35 suppliers, 10 dedicated event managersSpecial moments – magic shows, Casino Party, concerts, Romanian popular musicband, cancan and belly dancers, paintball, ATV, SPASpecial host: Paula ChirilaArtists: Clejanii, Lavinia (‘11) & Loredana Groza (‘12)Location: 5 star hotels in Poiana Brasov & Sinaia
  30. 30. CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2012
  31. 31. CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2013
  32. 32. CORPORATE Events & PartiesEVENTBDTBDT - Football from another perspectiveParticipants:350 peopleFacts:Elements of attraction: fireworks, VIPs from the football societySpecial set up - technical board used for explanations of diagrams similar to the onesused for great catchesSpecial guests: Helmut Duckadam, Andrei VochinLocation: BDT Showroom
  33. 33. CORPORATE Events & PartiesEVENTBDT
  34. 34. PRESSCONFERENCES
  35. 35. PRESS ConferencesGR.ALEXANDRESCUHOSPITALCONFERENCELaunching of the projectMarch 2012“Perfectionare in terapia medico-chirurgicala de urgenta aarsurilor pentru copii de varsta mica(0-4 ani) la nivel multiregional”,Participants:40 journalistsFacts:Location: Novotel HotelGodmother was responsible for the logistics – set-up, production of press kits,catering, sound and system) & PROver 50 press articles
  36. 36. PRESS ConferencesGR.ALEXANDRESCUHOSPITALCONFERENCE
  37. 37. PRESS ConferencesQUIESSERPHARMALaunching of “ochi-sanatosi.ro” website, May 2012Participants:40 journalistsFacts:Godmother was responsible for the logistics – set-up, press kits, catering, sound andsystem) & PROver 70 press articlesOver 5000 unique visitors on site (June 2012)Location: Le Theatre
  38. 38. PRESS ConferencesQUIESSERPHARMA
  39. 39. CUSTOMEREXPERIENCE EVENTS
  40. 40. CUSTOMER EXPERIENCE EventsPROFICARAVANProfi Romania - Country wide caravan-People exposed to our campaign:Over 50.000 peopleFacts:3 months of activationEvents in 6 cities in Romania aimed at inter-school competitions and awardstotalling over 3000 computers and 250 video-projectorsAlmost 1,5 million tickets were entered in the competitionThe Community Support award was given to this campaign during the RomanianCSR Awards for improving the lives of Romanian children and facilitating access toinformation and education
  41. 41. PROFICARAVAN CUSTOMER EXPERIENCE Events
  42. 42. CUSTOMER EXPERIENCE EventsREHAUCARAVANRehau RomaniaPeople exposed to our campaign:Over 50.000 peopleFacts:Special designed truck that carried the neccessary equipment and the tests to showits capabilitiesSpecial setting – catering free drinks and food for the visitorsIntegrated communication campaign for the caravan (PR, online and offline activities)Over 120 people registered in Rehau databaseOne month of activationLocation: the parking lot of Baneasa Shopping City
  43. 43. CUSTOMER EXPERIENCE EventsREHAUCARAVAN
  44. 44. CUSTOMER EXPERIENCE EventsGARRONEIN-STORECAMPAIGNGarrone Romania – In Store CampaignPeople exposed to our campaign:Over 700 peopleFacts:2 weekends of activationOver 250 Garrone products soldOver 250 prizes givenLocation: Auchan Militari & Auchan Titan
  45. 45. CUSTOMER EXPERIENCE EventsGARRONEIN-STORECAMPAIGN
  46. 46. THANKYOU!www.godmother.rohello@godmother.ro
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