2011 April The evolution of messaging
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2011 April The evolution of messaging

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2011 April The evolution of messaging 2011 April The evolution of messaging Presentation Transcript

  • The evolution of messaging Onno Bakker COO
  • 2 Long ago: first Multi Media Message
  • 3 I would like to send digital messages to others with big machines... ~1970: Email = asynchronous fixed communication View slide
  • 4 I would like send digital messages to others with big mobile machines... 1992: SMS = asynchronous mobile communication View slide
  • 5 I would like have a conversation with other numbers... 1996: Desktop IM = synchronous fixed communication
  • 6 1999: Microsoft launches MSN...
  • 7 2000: ... and immediately calls for interoperability Gates urges regulators to address instant messaging “Gates advocated the need for a standard for IM interoperability” “In the summer of 1999, the software giant released its MSN Messenger Service with a feature that let its members communicate with AOL's members. AOL promptly blocked Microsoft and criticized the move as akin to "hacking" into its network. The software giant defended its actions by saying it was defending consumers' right to open communication.” December 18, 2000 But that didn’t happen...
  • 8 2003: eBuddy launches its Web Messenger I want AIM, Yahoo and MSN! I cannot download anything I am not allowed to install anything
  • 9 2007: eBuddy launches Mobile IM client (J2ME)
  • 10 2009: Smartphones change the ecosystem Using mostly T9 keyboards and text messages priced at $0.11 more than 340 billion smses are send every month
  • 11 2009: Smartphones change the ecosystem Imagine how many messages I’ll send when • I’ve a QWERTY keyboard • It’s nearly free • Groups and multimedia messaging is supported
  • 12 2011: Smartphones messengers are hugely popular
  • 13 2012: Context aware messaging I would like to type on a big keyboard with a big screen to send my mobile messages
  • 14 2012: Inter operabele smartphone messaging I would like to have my messages delivered independent of which app my friend is using
  • 15 2012: Operators start feeling the impact My operator will charge for my favorite apps
  • 16 2012: Net neutrality, to be or not to be? Do I really want net neutrality if it means that KPN has to layoff 20K people?
  • 17 2012: Net neutrality, to be or not to be? Get your app now at: www.ebuddyxms.com/dl eBuddy XMS
  • 18
  • 19 BACKUP
  • 20 2011: Multi-platform smartphone messengers This is shown by the enormous success of messaging apps
  • 21 20 million active users/month 15 million active users/month 10 million active users/month 25 million active users/month 30 million active users/month New revenue source from paid iPhone app How did we end up here and what is next? € 1.75M series A funding by Lowland Capital Rebranded to eBuddy Deals with top 20 media agencies 4M web users 5 patents filed 2004 eMessenger founded by 3 partners: • Paulo Taylor • Jan-Joost Rueb • Onno Bakker 2005 2006 Introduction eBuddy mobile IM € 4M series B funding by Prime Technology Ventures SFO Office 45 billion messages processed in 2008 Reached 10 million J2ME downloads 2008 Crunchies winner for Best International Company 50 FTE #1 downloaded IM application in leading app stores like Getjar, Ovi and Apple App store Cash flow positive since Oct 09 2009 14M users per month on web 19M users per month on mobile 230k new users per day Mobile client downloaded 100M+ times 200M+ users in database 90 FTE 17B messages processed per month Mashable Open Web Award winner for Best Mobile App 2010 1M Mobile uniques The 7th fastest rising search term globally (Google Zeitgeist 2007) London Office 2007 eBuddy on Next Web Conference
  • 22 Web aggregated IM Mobile aggregated IM XMS
  • 23 Then mobile data started to really take off... I would like to use MSN on my mobile! owser
  • 24 2006: RIM joins the party But only for Blackberries
  • 25 • NFC • MPOP • Seamless device switching 2012? Near field communication overcomes the physical and functional separation between devices? I would like to type on a big screen to send my mobile messages
  • 26 2006: RIM launches Blackberry Messenger, operators bring in the Trojan Horse for SMS I would like to send messages “for free” to other blackberry • BBM = synchronous mobile communication with no actual presence (“always online”) But only with other blackberries... New social graph Mobile IM = hybrid mobile communication • Mobile IM 2.0
  • 27 Around 1965 I would like send digital messages to others with big machines... • First emails are sent Email = asynchronous fixed communication Open network First (digital) social graph
  • 28 Meanwhile in the phone department: in 1992 the first I would like send digital messages to others with big mobile machines... • SMS = asynchronous mobile communication with no actual presence (“always online”) SMS= asynchronous mobile communication Open network, only mobiles New social graph
  • 29 1999 • Microsoft launches MSN Messenger • Desktop IM = synchronous fixed communication with presence (online / offline) Desktop IM = synchronous fixed communication Closed network New social graph
  • 30 BACKGROUND: TRENDS IN THE IM MARKET In 2000 the first calls for interoperability in the IM market appeared, by Microsoft.... Gates urges regulators to address instant messaging “Gates advocated the need for a standard for IM interoperability” “In the summer of 1999, the software giant released its MSN Messenger Service with a feature that let its members communicate with AOL's members. AOL promptly blocked Microsoft and criticized the move as akin to "hacking" into its network. The software giant defended its actions by saying it was defending consumers' right to open communication.” Source: news.cnet.com/2100-1023-250008.html#ixzz0yTPudhV6 December 18, 2000 But that didnt happen...
  • 31 In 2003, multiple IM providers coexist I would like to communicate without installing or downloading anything • eBuddy launches browser-based IM aggregator
  • 32 • Number (lowest = coolest) • Take your friends on a disk (because friends not tied to account...) 19XX: ICQ Desktop IM = synchronous fixed communication I would like to communicate with others who have also “dialed up” to the internet Closed network, New social graph
  • 33 2006: Mobile data becomes more and more available I would like to use MSN on my mobile! • eBuddy launches mobile IM application • Mobile IM = synchronous mobile communication with presence (online / offline) • QWERTY vs T9 Mobile IM = synchronous mobile communication Closed network
  • 34 • iPhone introduces threaded SMS messaging which decreases border between SMS and IM blurs – Operators are superhappy increased SMS traffic (at first...) • Unlimited data bundles make IM on phones very cheap copmpared to SMS • Push messaging brings down the barrier for.... • Apps SMS+IM leads to <2007 2007-2009 2010+ • Ideal breeding ground fo smartphone messaging • IM and SMS are perceived very different • IM = conversation: “how are you” • SMS = boodschap, message: “I am home 10 minutes later”
  • 35 2009-2011: multi-platform smartphone messengers emerge I would like to send messages “for free” to all phones Closed network, only mobiles Based on existing social graphs (Facebook/Adresb ook
  • 36 • Hybrid (synchronous & asynchronous) • Always online • Free • On existing social graph • Groups and 1-to-1 • Seamless device switching • Open Holy grail of messaging