2010 September - Mobile Broadband, London: The future of mobile Monetization


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  • Picture source: http://www.sxc.hu/photo/1039947
  • Storyline:Introduction of eBuddy
  • Storyline:Mobile is huge, 4x PC ownership, 3X TV ownershiphttp://www.flickr.com/photos/gsfc/4647159387/sizes/o/in/photostream/
  • Storyline:Apart from mobile being huge, the mobile internet will huge as wellMobile internet will be bigger than than the normal web in about 2014
  • Storyline:We also see that mobile is growing extremely quickWe have grown to 16M active users in only a few year
  • Storyline:So, How can we as developers monetize this mobile potentialIn this presentation we will share our Vision on what’s happening in the market and our experiences.
  • Storyline:-I will show you four trends that could define the future of how developers can monetize their mobile traffic
  • Storyline:Similarly to what Google adsense did for search, mobile advertising will create an enormous market of SME’s advertising their servicesExample: pizza place around the corner is able to sell its previously unsold inventory to the consumers nearbyhttp://www.flickr.com/photos/smoothdude/3084216733/
  • Storyline:This is happening quicker than you might expect, at this moment 1 out of 3 smartphones searches are for nearby placeseBuddy is not doing location based yet, we’re waiting for the market to consolidate.
  • Storyline:-The Brick & Mortar model will be copied to the online world as wellWe’re expecting that appstores will be the method of choice of distributing mobile contentApp stores offer easy billing and shelf spacePicture source:http://www.flickr.com/photos/conrad1967/3966594029/
  • Storyline:-We see OEMS, OS vendors, Operators and independent parties launching app stores on Mobile-Appstores are coming to your Browser, TV, tablet and desktop as well-We expect to see app stores emerging on the web and desktop software as well-More than 40 appstores right now, Consolidation in the market is required
  • Story line:-We’re present in all big appstores-eBuddy has done >80M downloaded in the different appstores-GetJar is the main source of downloads, - eBuddy is the most popular aggregated IM app in all 77 countries in the Android market-eBuddy is the highest ranked independent IM app in 42 out of 69 countries Picture source:http://www.flickr.com/photos/conrad1967/3966594029/
  • Storyline:With operator billing one-click in-app billing is made possibleThe absence of easy to use micropayment solutions on a worldwide scale is withholding rolling out virtual goods on mobile on a WW scaleSuccessful regional examples of virtual goods on a regional scale include Flirtomatic, QQ, etc
  • Storyline:We’re startig up this revenue stream on iPhone right now with an in-app storeProduct: Selling smiley’s, special avatars etc.On J2ME we’re waiting for acceptable worldwide billing solutions, first trials will be started soon
  • Storyline:The next bilion internet users will come from the emerging marketsPeople in the emerging markets will skip the fixed internet and jump directly into mobile
  • Storyline:For example: Indonesia is already the third biggest country on Facebook and is expected to grow even further as more and more Indonesians will join the internet
  • Storyline:We’re also seeing huge demand for our products from the merging marketsExample: we have more than >12M registerd users in Indonesia. Next up will be India, in a few years this might be our biggest market, growth rates are spectacular currently.
  • Storyline:The emerging markets can be very lucerative as well. We see decent advertising rates in Asia.We see very good eCPM’s from Indonesia, which are as a high as most western counrties
  • Storyline:
  • 2010 September - Mobile Broadband, London: The future of mobile Monetization

    1. 1. The future of mobile monetization Rogier van den Heuvel VP Worldwide Sales
    2. 2. eBuddy is the world’s largest independent IM provider
    3. 3. About 2/3 of the world’s population is already on Mobile Mobile is BIG
    4. 4. Mobile internet will soon be larger than desktop internet Source: Morgan Stanley
    5. 5. 0.8M Aug 10 16M Aug 09Aug 08Aug 07 Annual growth (active mobile users): 176% eBuddy sees also huge growth in mobile users
    6. 6. Sending an SMS is more than 100x more expensive than a Ping message How to monetize this mobile potential as a developer?
    7. 7. Sending SMS costs $124/MB 4 trends That will shape the future of mobile monetization
    8. 8. Location based advertising will create an enormous long tail Trend 1
    9. 9. “1 in 3 Google searches from smartphones are now seeking information about nearby places” Eric Schmidt
    10. 10. App stores are here to stay Trend 2
    11. 11. Tablet Desktop Game consoles Mobile Browser Personal entertainment systems We envision app stores on all platforms TV
    12. 12. eBuddy is downloaded more than 80M times from app stores Ovi (J2ME) Android Market (Android) App Store (iPhone) GetJar (J2ME)
    13. 13. Operator billing will unlock the virtual goods market Trend 3
    14. 14. Lack of billing options is currently limiting eBuddy’s potential for virtual goods
    15. 15. Emerging markets will be the source of growth Trend 4
    16. 16. Top Facebook countries 1. United States 2. United Kingdom 3. Indonesia 4. Turkey 5. France
    17. 17. 0 10 20 30 Facebook (Web and Mobile) eBuddy (Mobile) Users (Millions) Registered users in Indonesia
    18. 18. UK Indonesia The ad revenues in the emerging markets are higher than you might expect Average mobile eCPM for eBuddy
    19. 19. The mobile apps economy is set to be worth $17.5B in 2012… What will be YOUR share?