Screen Pages: introduction & benchmarks
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Transcript

  • 1. Screen Pages Client Event
  • 2. Agenda
  • 3. 5 years of Magento • Journey began late 2008 • Close to 100 websites delivered – 20 Enterprise sites delivered • • • • 50 active clients 300 modules used Gold Partner Award winners
  • 4. Statistics & benchmarks
  • 5. Summary of traffic & its performance Source Traffic Conversion £ per visit Brand related searches 14.5% 6.3% £4.45 Generic search 14.1% 1.5% £0.55 Paid search 19.9% 3.4% £2.74 Email marketing 20.6% 4.9% £2.73 Referrals 10.5% 2.4% - 3.9% £2.64 Average
  • 6. 21% Opportunity? 15%
  • 7. 2.85% 4.69% 1.27%
  • 8. Where do visitors land? Landing page % landings bounce % Home page 32% 23% Category page 25% 33% Product page 22% 55% i.e.. not on the home page
  • 9. Search Used by 5.4% of visitors. Converts at 3x average. Committed shoppers.
  • 10. Checkout abandonment Quartile 1 Quartile 3 Basket/checkout views 0.92% 3.42% Basket page exits 7.93% 11.83% Checkout success 39.7% 49.4% These are all Magento standard checkouts – except one.
  • 11. Cyber-Monday • 100,000 visitors placing 5,000 orders • Conversions 5.93% vs. 3.87% • 40% of traffic from “mobile” – Sales on desktops 75% vs. 62% visits – Sales on mobiles 3.5% vs 15% visits
  • 12. 2014?
  • 13. 2014 predictions • • • • • • The year of video content Brands employ content editors Tech-lash: who’s in charge? users or devices Consumers less willing to share personal data Wearable tech Marketers stop talking about “big data” & focus on things they know and can act on – now Source: Figaro
  • 14. Big marketing challenges: 2014 • Moving beyond SEO & PPC • Targeted marketing • Calculating conversion attribution (with multliple digital channels) • Effective journeys for mobile users • Producing concrete financial results from social • Developing effective content
  • 15. …..