Screen Pages
Client Event
Agenda
5 years of Magento
• Journey began late 2008
• Close to 100 websites delivered
– 20 Enterprise sites delivered

•
•
•
•

5...
Statistics & benchmarks
Summary of traffic & its
performance
Source

Traffic

Conversion

£ per visit

Brand related searches

14.5%

6.3%

£4.45
...
21%

Opportunity?

15%
2.85%
4.69%
1.27%
Where do visitors land?
Landing page

% landings

bounce %

Home page

32%

23%

Category page

25%

33%

Product page

22...
Search

Used by 5.4% of visitors.
Converts at 3x average.
Committed shoppers.
Checkout abandonment
Quartile 1

Quartile 3

Basket/checkout views

0.92%

3.42%

Basket page exits

7.93%

11.83%

Checko...
Cyber-Monday
• 100,000 visitors placing 5,000 orders
• Conversions 5.93% vs. 3.87%
• 40% of traffic from “mobile”
– Sales ...
2014?
2014 predictions
•
•
•
•
•
•

The year of video content
Brands employ content editors
Tech-lash: who’s in charge? users or...
Big marketing challenges: 2014
• Moving beyond SEO & PPC
• Targeted marketing
• Calculating conversion attribution (with m...
…..
Screen Pages: introduction & benchmarks
Screen Pages: introduction & benchmarks
Screen Pages: introduction & benchmarks
Screen Pages: introduction & benchmarks
Screen Pages: introduction & benchmarks
Screen Pages: introduction & benchmarks
Screen Pages: introduction & benchmarks
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Screen Pages: introduction & benchmarks

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Screen Pages: introduction & benchmarks

  1. 1. Screen Pages Client Event
  2. 2. Agenda
  3. 3. 5 years of Magento • Journey began late 2008 • Close to 100 websites delivered – 20 Enterprise sites delivered • • • • 50 active clients 300 modules used Gold Partner Award winners
  4. 4. Statistics & benchmarks
  5. 5. Summary of traffic & its performance Source Traffic Conversion £ per visit Brand related searches 14.5% 6.3% £4.45 Generic search 14.1% 1.5% £0.55 Paid search 19.9% 3.4% £2.74 Email marketing 20.6% 4.9% £2.73 Referrals 10.5% 2.4% - 3.9% £2.64 Average
  6. 6. 21% Opportunity? 15%
  7. 7. 2.85% 4.69% 1.27%
  8. 8. Where do visitors land? Landing page % landings bounce % Home page 32% 23% Category page 25% 33% Product page 22% 55% i.e.. not on the home page
  9. 9. Search Used by 5.4% of visitors. Converts at 3x average. Committed shoppers.
  10. 10. Checkout abandonment Quartile 1 Quartile 3 Basket/checkout views 0.92% 3.42% Basket page exits 7.93% 11.83% Checkout success 39.7% 49.4% These are all Magento standard checkouts – except one.
  11. 11. Cyber-Monday • 100,000 visitors placing 5,000 orders • Conversions 5.93% vs. 3.87% • 40% of traffic from “mobile” – Sales on desktops 75% vs. 62% visits – Sales on mobiles 3.5% vs 15% visits
  12. 12. 2014?
  13. 13. 2014 predictions • • • • • • The year of video content Brands employ content editors Tech-lash: who’s in charge? users or devices Consumers less willing to share personal data Wearable tech Marketers stop talking about “big data” & focus on things they know and can act on – now Source: Figaro
  14. 14. Big marketing challenges: 2014 • Moving beyond SEO & PPC • Targeted marketing • Calculating conversion attribution (with multliple digital channels) • Effective journeys for mobile users • Producing concrete financial results from social • Developing effective content
  15. 15. …..
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