E-commerce Forum 2013Sarah Willcocks
Welcome & introduction
Screen Pages• E-commerce since 2000• Magento specialists since 2009• Focus on “best practice”• Full service agency: design...
Themes for today• E-commerce trends & statistics• Best practice– Personalisation, usability, fulfilment, search,content ma...
Screen Pages
Some benchmarksRoger Willcocks
Data• 2.3m retail site visitors (Feb-Mar 2013)• 14 retailers• Niche brands (mostly own brand)• £500k-£10m online sales
TrafficGeneric searches8%Email 14%Brand searches15%URL entry19%Paid search19%what can youeasilymanage?
Mobile17%10%opportunity.
Engagement36%39% come to the homepage and 22% leave. waste.
What converts?Brandsearches5.0% (15%)Email3.7% (14%)Paidsearch3.1% (19%)Generic search 1.4% (8%)
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Ecommerce Forum: Screen Pages introduction

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Ecommerce Forum: Screen Pages introduction

  1. 1. E-commerce Forum 2013Sarah Willcocks
  2. 2. Welcome & introduction
  3. 3. Screen Pages• E-commerce since 2000• Magento specialists since 2009• Focus on “best practice”• Full service agency: design, build, host,support, update & advise
  4. 4. Themes for today• E-commerce trends & statistics• Best practice– Personalisation, usability, fulfilment, search,content marketing & platforms• Case studies• Panel session• Networking
  5. 5. Screen Pages
  6. 6. Some benchmarksRoger Willcocks
  7. 7. Data• 2.3m retail site visitors (Feb-Mar 2013)• 14 retailers• Niche brands (mostly own brand)• £500k-£10m online sales
  8. 8. TrafficGeneric searches8%Email 14%Brand searches15%URL entry19%Paid search19%what can youeasilymanage?
  9. 9. Mobile17%10%opportunity.
  10. 10. Engagement36%39% come to the homepage and 22% leave. waste.
  11. 11. What converts?Brandsearches5.0% (15%)Email3.7% (14%)Paidsearch3.1% (19%)Generic search 1.4% (8%)

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