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Marketing assists

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Marketing Extensions for Magento: Screen Pages client event September 2012

Marketing Extensions for Magento: Screen Pages client event September 2012

Published in: Business, Technology

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Transcript

  • 1. Screen PagesMarketing Assists
  • 2. Loyalty programmes
  • 3. Reward any action/choose spend
  • 4. Average Results:Tools Sweet Tooth uses:Targeted EmailBadging ProgramsTiers & LevelsSocial ReferralsGamificationPoints Programs
  • 5. Predictive Intent• Onsite personalised merchandising• Overall conversions up 25% (apr-aug)• 2.6% of all sales (influenced 9.8%)• Product YMAL influence 6.5% of sales
  • 6. Affiliates/shopping sitesExtensions for Google Shopping & Affiliates
  • 7. Automated emails
  • 8. Automated emails
  • 9. Transactional emails
  • 10. Ebay
  • 11. Analytics• Something missing in Magento• Add to basket tracking• Checkout gaps (but add Fooman)
  • 12. Email marketing• Still never enough!