E-commerce Forum 2015: Introduction by Screen Pages

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E-commerce Forum 2015: Introduction by Screen Pages

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E-commerce Forum 2015: Introduction by Screen Pages

  1. 1. E-commerce Forum 2015 Roger Willcocks
  2. 2. Welcome & introduction
  3. 3. Who’s here? • Online sales: < £1m, £1-10m, £10m+ • Sector: clothing/fashion, lifestyle, B2B, food & drink • Role: e-commerce, owner/manager, sales/marketing
  4. 4. Themes for today  E-commerce trends & statistics  Industry perspectives  Case studies  Best practice  Online marketing, search, email marketing, targeted content, e-commerce platforms  Panel session  Networking
  5. 5. Timings  09:45 Welcome & introduction  10:00 Google  10:40 Christopher Ward  11:20 Tea & coffee  11:35 Smart Insights  12:15 dotMailer  12:55 Lunch  13:25 Magento  13:55 Donald Russell  14:35 iVantage  15:05 Tea & coffee  15:20 Nosto  16:00 Panel session  16:40 Screen Pages  17:20 End
  6. 6. Statistics & trends
  7. 7. E-commerce increasing share
  8. 8. Mobile commerce expanding
  9. 9. Lifetime value & orders increasing
  10. 10. Channels that drive revenue
  11. 11. Approach to analytics
  12. 12. Overall barriers to growth
  13. 13. What’s hot in 2015
  14. 14. #EcommForum

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