Google Analytics: Latest and Bestby Tim Leighton-Boyce So, what can I do with these shiny new toys?
Background Started out in mail order: 1978 Started analysing how people use web sites: 1994 Analytics+marketing insight = increased conversions Client engagements Thorntons Healthspan/Healthy Direct Joules English Heritage Interflora Sweaty Betty
What do I do? Long term (typically years…) retainer-based Ongoing research and best practice advice Systematic Voice of Customer Survey Analysis and trending Ad hoc usability testing, troubleshooting and error tracking Regular Google Analytics analysis (checkouts, KPIs, errors) Medium term (3 to 6 days) one-off projects Full site audits and recommendations for improvement GA custom tracking and configuration Short term (1 to 2 days) one-off projects GA health check and advice GA specific project analysis GA training
I can help GA check-up Telephone discussion of business goals Look at site and existing GA data Deliver Document Summary of findings Recommendations for profile settings (internal search, housekeeping filters & settings, brand search filters & segments) Recommendations for engagement, conversion and error goals Recommendations for checkout funnel reporting Conference call to discuss Special introductory offer XXXX
Please keep in touch! Follow me on Twitter, Linked In, Facebook etc: http://profiles.google.com/tim.lboyce Links: Working with brand keywords: http://bit.ly/brandkeywords Build a custom report: http://bit.ly/gacustomreport