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Google analytics latest and bestPresentation Transcript
Coming Up: GA New in last 6 months
Google Analytics: Latest and Bestby Tim Leighton-Boyce So, what can I do with these shiny new toys?
Background Started out in mail order: 1978 Started analysing how people use web sites: 1994 Analytics+marketing insight = increased conversions Client engagements Thorntons Healthspan/Healthy Direct Joules English Heritage Interflora Sweaty Betty
What do I do? Long term (typically years…) retainer-based Ongoing research and best practice advice Systematic Voice of Customer Survey Analysis and trending Ad hoc usability testing, troubleshooting and error tracking Regular Google Analytics analysis (checkouts, KPIs, errors) Medium term (3 to 6 days) one-off projects Full site audits and recommendations for improvement GA custom tracking and configuration Short term (1 to 2 days) one-off projects GA health check and advice GA specific project analysis GA training
Main Theme Getting new customers
Getting New Customers People who have a Need To Know Like And Trust you Credit: John Jantsch: www.ducttapemarketing.com
Custom Dashboards Timelines Metrics Tables also Pie Charts…
GA is confusing and complex and they keep adding more stuff
GA helps me with the exactly the projects I’m working on now
So I use it every day
I can help GA check-up Telephone discussion of business goals Look at site and existing GA data Deliver Document Summary of findings Recommendations for profile settings (internal search, housekeeping filters & settings, brand search filters & segments) Recommendations for engagement, conversion and error goals Recommendations for checkout funnel reporting Conference call to discuss Special introductory offer XXXX
Please keep in touch! Follow me on Twitter, Linked In, Facebook etc: http://profiles.google.com/tim.lboyce Links: Working with brand keywords: http://bit.ly/brandkeywords Build a custom report: http://bit.ly/gacustomreport