Coming Up:<br />GA New in last 6 months<br />
Google Analytics: Latest and Bestby Tim Leighton-Boyce<br />So, what can I do with these shiny new toys?<br />
Background<br />Started out in mail order: 1978<br />Started analysing how people use web sites: 1994<br />Analytics+marke...
What do I do?<br />Long term (typically years…) retainer-based<br />Ongoing research and best practice advice<br />Systema...
Agenda<br />
Main Theme<br />Getting new customers<br />
Getting New Customers<br />People who have a Need<br />To Know<br />Like<br />And Trust you<br />Credit: John Jantsch: www...
Custom Dashboards<br />Timelines<br />Metrics<br />Tables<br />also Pie Charts…<br />
Custom Reports: Generic Search<br />Visits <br />Bounce Rate<br />Conversion Rate<br />Transactions<br />Revenue<br />Keyw...
Entrance Pages for Keywords<br />Drill down to<br />Landing Pages<br />
Engagement Metrics for Keywords<br />Visits <br />Bounce Rate<br />>3 pages<br />Saw product<br />Add to Basket<br />Conve...
Products Sold by Generic Search<br />Quantity<br />Revenue<br />Products<br />
Keywords specific to product<br />Quantity<br />Revenue<br />Keywords<br />
Entrance Page & Engagement<br />Visits <br />Bounce Rate<br />>3 pages<br />Saw product<br />Add to Basket<br />Conversion...
Entrance Page & Engagement<br />Drill down to<br />Keywords<br />
Entrance Page & Products<br />Quantity<br />Revenue<br />Entrance Page<br />
Entrance Page & Products<br />Quantity<br />Revenue<br />Drill down to<br />Products<br />
Site Speed Reports<br />Avg Speed<br />Pageviews<br />Sample<br />Bounce Rate<br />% Exit<br />
Site Speed Report Filter<br />
Site Speed Report Filter<br />
Multi-channel: Conversion Paths<br />
Multi Channel Funnel Overview<br />
Even More Reports<br />Know<br />& Trust<br />Like<br />
Conclusion: where are we now?<br /><ul><li>From
To
GA is confusing and complex and they keep adding more stuff
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Google analytics latest and best

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How to use Google analytics by Tim Leighton-Boyce

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Google analytics latest and best

  1. 1. Coming Up:<br />GA New in last 6 months<br />
  2. 2. Google Analytics: Latest and Bestby Tim Leighton-Boyce<br />So, what can I do with these shiny new toys?<br />
  3. 3. Background<br />Started out in mail order: 1978<br />Started analysing how people use web sites: 1994<br />Analytics+marketing insight = increased conversions<br />Client engagements<br />Thorntons<br />Healthspan/Healthy Direct<br />Joules<br />English Heritage<br />Interflora<br />Sweaty Betty<br />
  4. 4. What do I do?<br />Long term (typically years…) retainer-based<br />Ongoing research and best practice advice<br />Systematic Voice of Customer Survey Analysis and trending<br />Ad hoc usability testing, troubleshooting and error tracking<br />Regular Google Analytics analysis (checkouts, KPIs, errors)<br />Medium term (3 to 6 days) one-off projects<br />Full site audits and recommendations for improvement<br />GA custom tracking and configuration<br />Short term (1 to 2 days) one-off projects<br />GA health check and advice<br />GA specific project analysis<br />GA training<br />
  5. 5. Agenda<br />
  6. 6. Main Theme<br />Getting new customers<br />
  7. 7. Getting New Customers<br />People who have a Need<br />To Know<br />Like<br />And Trust you<br />Credit: John Jantsch: www.ducttapemarketing.com<br />
  8. 8.
  9. 9. Custom Dashboards<br />Timelines<br />Metrics<br />Tables<br />also Pie Charts…<br />
  10. 10.
  11. 11.
  12. 12. Custom Reports: Generic Search<br />Visits <br />Bounce Rate<br />Conversion Rate<br />Transactions<br />Revenue<br />Keywords<br />
  13. 13. Entrance Pages for Keywords<br />Drill down to<br />Landing Pages<br />
  14. 14. Engagement Metrics for Keywords<br />Visits <br />Bounce Rate<br />>3 pages<br />Saw product<br />Add to Basket<br />Conversion rate<br />
  15. 15. Products Sold by Generic Search<br />Quantity<br />Revenue<br />Products<br />
  16. 16. Keywords specific to product<br />Quantity<br />Revenue<br />Keywords<br />
  17. 17. Entrance Page & Engagement<br />Visits <br />Bounce Rate<br />>3 pages<br />Saw product<br />Add to Basket<br />Conversion rate<br />Entrance Page<br />
  18. 18. Entrance Page & Engagement<br />Drill down to<br />Keywords<br />
  19. 19. Entrance Page & Products<br />Quantity<br />Revenue<br />Entrance Page<br />
  20. 20. Entrance Page & Products<br />Quantity<br />Revenue<br />Drill down to<br />Products<br />
  21. 21.
  22. 22. Site Speed Reports<br />Avg Speed<br />Pageviews<br />Sample<br />Bounce Rate<br />% Exit<br />
  23. 23. Site Speed Report Filter<br />
  24. 24. Site Speed Report Filter<br />
  25. 25.
  26. 26. Multi-channel: Conversion Paths<br />
  27. 27. Multi Channel Funnel Overview<br />
  28. 28. Even More Reports<br />Know<br />& Trust<br />Like<br />
  29. 29. Conclusion: where are we now?<br /><ul><li>From
  30. 30. To
  31. 31. GA is confusing and complex and they keep adding more stuff
  32. 32. GA helps me with the exactly the projects I’m working on now
  33. 33. So I use it every day</li></li></ul><li>I can help<br />GA check-up<br />Telephone discussion of business goals<br />Look at site and existing GA data<br />Deliver<br />Document<br />Summary of findings<br />Recommendations for profile settings (internal search, housekeeping filters & settings, brand search filters & segments)<br />Recommendations for engagement, conversion and error goals<br />Recommendations for checkout funnel reporting<br />Conference call to discuss<br />Special introductory offer XXXX<br />
  34. 34. Please keep in touch!<br />Follow me on Twitter, Linked In, Facebook etc:<br />http://profiles.google.com/tim.lboyce<br />Links: <br />Working with brand keywords: http://bit.ly/brandkeywords<br />Build a custom report: http://bit.ly/gacustomreport <br />
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