Your SlideShare is downloading. ×
0
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Google analytics latest and best
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Google analytics latest and best

338

Published on

How to use Google analytics by Tim Leighton-Boyce

How to use Google analytics by Tim Leighton-Boyce

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
338
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Coming Up:<br />GA New in last 6 months<br />
  • 2. Google Analytics: Latest and Bestby Tim Leighton-Boyce<br />So, what can I do with these shiny new toys?<br />
  • 3. Background<br />Started out in mail order: 1978<br />Started analysing how people use web sites: 1994<br />Analytics+marketing insight = increased conversions<br />Client engagements<br />Thorntons<br />Healthspan/Healthy Direct<br />Joules<br />English Heritage<br />Interflora<br />Sweaty Betty<br />
  • 4. What do I do?<br />Long term (typically years…) retainer-based<br />Ongoing research and best practice advice<br />Systematic Voice of Customer Survey Analysis and trending<br />Ad hoc usability testing, troubleshooting and error tracking<br />Regular Google Analytics analysis (checkouts, KPIs, errors)<br />Medium term (3 to 6 days) one-off projects<br />Full site audits and recommendations for improvement<br />GA custom tracking and configuration<br />Short term (1 to 2 days) one-off projects<br />GA health check and advice<br />GA specific project analysis<br />GA training<br />
  • 5. Agenda<br />
  • 6. Main Theme<br />Getting new customers<br />
  • 7. Getting New Customers<br />People who have a Need<br />To Know<br />Like<br />And Trust you<br />Credit: John Jantsch: www.ducttapemarketing.com<br />
  • 8.
  • 9. Custom Dashboards<br />Timelines<br />Metrics<br />Tables<br />also Pie Charts…<br />
  • 10.
  • 11.
  • 12. Custom Reports: Generic Search<br />Visits <br />Bounce Rate<br />Conversion Rate<br />Transactions<br />Revenue<br />Keywords<br />
  • 13. Entrance Pages for Keywords<br />Drill down to<br />Landing Pages<br />
  • 14. Engagement Metrics for Keywords<br />Visits <br />Bounce Rate<br />>3 pages<br />Saw product<br />Add to Basket<br />Conversion rate<br />
  • 15. Products Sold by Generic Search<br />Quantity<br />Revenue<br />Products<br />
  • 16. Keywords specific to product<br />Quantity<br />Revenue<br />Keywords<br />
  • 17. Entrance Page & Engagement<br />Visits <br />Bounce Rate<br />>3 pages<br />Saw product<br />Add to Basket<br />Conversion rate<br />Entrance Page<br />
  • 18. Entrance Page & Engagement<br />Drill down to<br />Keywords<br />
  • 19. Entrance Page & Products<br />Quantity<br />Revenue<br />Entrance Page<br />
  • 20. Entrance Page & Products<br />Quantity<br />Revenue<br />Drill down to<br />Products<br />
  • 21.
  • 22. Site Speed Reports<br />Avg Speed<br />Pageviews<br />Sample<br />Bounce Rate<br />% Exit<br />
  • 23. Site Speed Report Filter<br />
  • 24. Site Speed Report Filter<br />
  • 25.
  • 26. Multi-channel: Conversion Paths<br />
  • 27. Multi Channel Funnel Overview<br />
  • 28. Even More Reports<br />Know<br />& Trust<br />Like<br />
  • 29. Conclusion: where are we now?<br /><ul><li>From
  • 30. To
  • 31. GA is confusing and complex and they keep adding more stuff
  • 32. GA helps me with the exactly the projects I’m working on now
  • 33. So I use it every day</li></li></ul><li>I can help<br />GA check-up<br />Telephone discussion of business goals<br />Look at site and existing GA data<br />Deliver<br />Document<br />Summary of findings<br />Recommendations for profile settings (internal search, housekeeping filters & settings, brand search filters & segments)<br />Recommendations for engagement, conversion and error goals<br />Recommendations for checkout funnel reporting<br />Conference call to discuss<br />Special introductory offer XXXX<br />
  • 34. Please keep in touch!<br />Follow me on Twitter, Linked In, Facebook etc:<br />http://profiles.google.com/tim.lboyce<br />Links: <br />Working with brand keywords: http://bit.ly/brandkeywords<br />Build a custom report: http://bit.ly/gacustomreport <br />

×