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TOTAL EXAMPLE ONLY the control& convenienceof a spontaneous donation with the bonus of a karma off-set for retailers and your customers 3 3 3
our research shows consumers love the scheme 69% agree it is a good way to give to charity 48% would feel more positively about a retailer who offered Give Change 28% would bemore likely to shop at a retailer that offers Give Change 16% wouldspend more money with that retailer I'd like to give more to charities than I do now, and this seems a hassle free way of doing it, without really noticing Consumers describe the scheme as:
Quote from Brain Juicer concept testing Dec 2008 Stats from GfK NOP survey looking at online proposition, February 2010, n=1002, quotes from Brain Juicer concept testing December 2008
why give change is good for retailers Customer engagement and brand enhancement mechanism differentiate yourself from your competitors a new reason to talk to your customers and get them to come back to your site offer an exclusive to customers who give change for repeat business Make your customers fall in love with you again by demonstrating your charitable side report back how much your customers have raised and tell them the change they have made to people and the environment Be part of our PR and Marketing campaign to our 12m* supporters together we have 94% recognition rate (CRUK is 16th best loved UK brand) 13 online newsletters 10 offline newsletters 7 Facebook groups 5 Twitter feeds Feature onwww.givechangemakechange.com 5 * Total audience size per annum throughout the year
6 do something wonderful for these great causes... - sign up to give change make change £10 buys 40 seedlings to help replant the forests of Tanzania £36 buys food parcels to feed 120 people caught up in a natural disaster £600 funds a bed for a parent to stay beside their child in hospital Denise.Bailey@cancer.org.uk t: 020 3469 8721 m: 07721 580604 www.givechangemakechange.com 6 6