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Ecommerce Forum: Predictive Intent (Neil Hamilton)
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Ecommerce Forum: Predictive Intent (Neil Hamilton)

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  • 1. Powering Smarter MarketingIncrease conversionsthrough personalisationNeil Hamilton, Director Personalisation2nd May 2013#EcommForum
  • 2. A True Story…
  • 3. • New World• Australian• Full Red• Frequency = 2 bottles/weekPrice Range = £7-£15• ExperimentalMyPreferences
  • 4. A Personalisation Journey
  • 5. • New World• Australian• Full Red• Frequency = 2 bottles/weekPrice Range = £7-£15• ExperimentalMy preferencesare still valid
  • 6. www.emailvision.com
  • 7. www.emailvision.com
  • 8. …the end.The Start foryou…
  • 9. www.emailvision.comCompanies who are personalisingweb experiences are seeing anaverage 19% uplift in sales.Source = Econsultancy
  • 10. ● Econsultancy stats
  • 11. So, where do you start?
  • 12. Understand the basic principleNewVisitorsReturningProfiledVisitorsReturning &LoyalProfiledCustomersDormantProfiledCustomers
  • 13. Leverageexistingtemplates
  • 14. Profiled CustomerAnonymous Visitor
  • 15. Focus on your key ingredientAttributes Behaviour Profiles
  • 16. Attributes
  • 17. Use Magento extensions
  • 18. Follow Best Practice● Try to show above the fold● Ideally show 6 or less products● Split test against existing block● Use emotive wording● Provide “add to basket” capability● Show star ratings if possible
  • 19. Measure…..
  • 20. …. & Test
  • 21. Summary● Personalisation is astrategy not a feature● It has proven fast ROI● You have theingredients already● You don’t have to be arocket scientist
  • 22. Thank you! Keep in touchhttp://blog.emailvision.com/https://www.facebook.com/Emailvisionhttps://twitter.com/EmailvisionUKhttp://www.linkedin.com/company/emailvision