On October 23rd, 2014, we updated our
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• New World• Australian• Full Red• Frequency = 2 bottles/weekPrice Range = £7-£15• ExperimentalMy preferencesare still valid
…the end.The Start foryou…
www.emailvision.comCompanies who are personalisingweb experiences are seeing anaverage 19% uplift in sales.Source = Econsultancy
● Econsultancy stats
So, where do you start?
Understand the basic principleNewVisitorsReturningProfiledVisitorsReturning &LoyalProfiledCustomersDormantProfiledCustomers
Profiled CustomerAnonymous Visitor
Focus on your key ingredientAttributes Behaviour Profiles
Use Magento extensions
Follow Best Practice● Try to show above the fold● Ideally show 6 or less products● Split test against existing block● Use emotive wording● Provide “add to basket” capability● Show star ratings if possible
…. & Test
Summary● Personalisation is astrategy not a feature● It has proven fast ROI● You have theingredients already● You don’t have to be arocket scientist
Thank you! Keep in touchhttp://blog.emailvision.com/https://www.facebook.com/Emailvisionhttps://twitter.com/EmailvisionUKhttp://www.linkedin.com/company/emailvision