Ecommerce Forum: Content Marketing (Kevin Gibbons)

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  • Ecommerce Forum: Content Marketing (Kevin Gibbons)

    1. 1. How are Brands using Content Marketing?#EcommForum – 2nd May 2013
    2. 2. What is Content Marketing?
    3. 3. Who is your target audience?
    4. 4. How are brands using content?
    5. 5. Integrate offline & online channels
    6. 6. http://www.youtube.com/watch?v=pfxB5ut-KTs
    7. 7. Let your audience participatehttp://fashionfinder.asos.com/
    8. 8. Tell your brands storyhttps://www.airbnb.com/annual
    9. 9. Tell your customers story
    10. 10. http://realbeautysketches.dove.com
    11. 11. Build a following with your own social voice
    12. 12. Stand out by using new technologies
    13. 13. Let your products do the marketinghttp://www.nike.com/us/en_us/c/nikeplus-fuelband
    14. 14. Be agile…
    15. 15. Be quick…
    16. 16. Be prepared to adapt!
    17. 17. Content is all about the audience you can influence
    18. 18. Online media has changed…£5,000 advertising spend at £0.50 per click = 10,000 visits
    19. 19. Or…$4,500 creative video campaign = 10m+ views
    20. 20. Rather than paying to promote average content…Just create the best content!

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