Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)

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Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)

  1. 1. 20+ thoughts to boost youronline salesRoger WillcocksWrap up
  2. 2. 1. A planNew ReturningVisits/traffic sources % increase % increaseOrders/conversions % increase % increaseAverage order values % increase % increase
  3. 3. 2. Navigation
  4. 4. 3. Category pages
  5. 5. 4. Copy
  6. 6. 5. Reviews
  7. 7. 6. Photography
  8. 8. 7. Video
  9. 9. 8. Content marketing
  10. 10. 9. Social
  11. 11. 10. Mobile
  12. 12. 11. PersonalisationAttributes Behaviour Profiles
  13. 13. 12. Payments
  14. 14. 13. Packaging
  15. 15. 14. Delivery & returns
  16. 16. 15. Loyalty
  17. 17. 16. Emails
  18. 18. 17. Catalogues
  19. 19. 18. Performance
  20. 20. 19. Analytics
  21. 21. 20. User testing
  22. 22. 21. A good propositionDesirable productsWell presentedAttractively pricedSecurely paid forNicely & quickly delivered
  23. 23. 22. Keep it simple“The best website is one that thecustomer doesn’t notice”
  24. 24. roger@screenpages.com@screenpages01932 333 59223 & 24. Platform & agency

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