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Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)
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Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)

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Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages) Presentation Transcript

  • 1. 20+ thoughts to boost youronline salesRoger WillcocksWrap up
  • 2. 1. A planNew ReturningVisits/traffic sources % increase % increaseOrders/conversions % increase % increaseAverage order values % increase % increase
  • 3. 2. Navigation
  • 4. 3. Category pages
  • 5. 4. Copy
  • 6. 5. Reviews
  • 7. 6. Photography
  • 8. 7. Video
  • 9. 8. Content marketing
  • 10. 9. Social
  • 11. 10. Mobile
  • 12. 11. PersonalisationAttributes Behaviour Profiles
  • 13. 12. Payments
  • 14. 13. Packaging
  • 15. 14. Delivery & returns
  • 16. 15. Loyalty
  • 17. 16. Emails
  • 18. 17. Catalogues
  • 19. 18. Performance
  • 20. 19. Analytics
  • 21. 20. User testing
  • 22. 21. A good propositionDesirable productsWell presentedAttractively pricedSecurely paid forNicely & quickly delivered
  • 23. 22. Keep it simple“The best website is one that thecustomer doesn’t notice”
  • 24. roger@screenpages.com@screenpages01932 333 59223 & 24. Platform & agency