eBay: a global ecommerce sales channel
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eBay: a global ecommerce sales channel

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    eBay: a global ecommerce sales channel eBay: a global ecommerce sales channel Presentation Transcript

    • Growing your business on eBay Henri Huch, 30.01.2014
    • EBAY TODAY
    • GLOBAL ONLINE MARKET PLACE eBay puts buyers and sellers in touch all over the world 124 EVERYWHERE 24/7 eBay mobile – the shopping universe in your pocket $5 BILLION UK mobile trading sales projected in 2013 30% of new users come via eBay mobile 42% Reach among UK Internet users Nielsen//NetRatings, March 2012 BUY IT NEW eBay offers a wide selection of new products at fixed prices 500 MILLION+ MILLION active users worldwide BUY IT NOW AND more than products constantly available 70% 70% of products are new 200 of revenue is a result of sales at fixed prices MILLION eBay Inc app downloads worldwide Source: eBay.com quarterly results and internal research 2012-13 unless stated
    • THE GLOBAL ECOMMERCE OPPORTUNITY IS Remove this slide? HUGE AND GROWING FAST UK 11% US 10% RU 18% DE 13% FR 12% CN 20% BR 21% ES 19% IT 18% AU 14% Forecast online % retail growth rate, 2013-2017* 58% OF ECOMMERCE GROWTH FROM EMERGING ECONOMIES 33% OF ALL ONLINE TRADE WILL BE CROSS BORDER BY 2020** *Source: Euromonitor, April 2013 **IMRG 2013
    • EBAY INC’S REACH MEANS IT ENABLES 19% OF GLOBAL ECOMMERCE UK 18M+ US 47M DE 17M+ FR 4.5M ES 2M RU 0.5M+ IT 3.5M AU Unique visitors m by market* 5M+ BR 0.5M+ Number of countries present 11 22 6 10 3 Source: *eBay internal research Jan-Dec 2012
    • EBAY – WHO WE ARE TODAY PUTTING YOU IN CONTROL
    • MERCHANTS NEED A PARTNER, NOT A COMPETITOR A SELECTION OF BRAND PARTNERS:
    • YOUR SHOP UNDER YOUR CONTROL YOU DECIDE HOW YOUR BRAND LOOKS MERCHANDISING AND PROMOTION YOU GAIN NEW CUSTOMERS YOU OWN THE CUSTOMER RELATIONSHIP
    • HOW TO SELL ON EBAY PUTTING YOU IN PUTTING YOU IN CONTROL CONTROL
    • COST OF AN EBAY BUSINESS INSERTION FEE X pence per listing per month SHOP SUBSCRIPTION Feature shop • 59.99 a month • 1,200 free listings Anchor Shop • 249.99 a month • Unlimited free listings, also internationally PROMOTION: 3 months free store subscription FINAL VALUE FEE % of sale price (including P& P) Example rates: Fashion & Jewellery: 11% Consumer Electronics: 5% Furniture, Bath: 10% Vehicle parts: 8% Most other: 10%
    • WHAT ELSE DO YOU NEED TO GET STARTED PAYPAL ACCCOUNT • Preferred way to pay on eBay • Buyers pay quickly with PayPal • Rates: 1.4% - 3.4% + 20p, depending on payment volume per month EBAY SHOP FRONT & PRODUCT DETAILS PAGE DESIGN Fully customizable in your design (except eBay header) M2E PRO • Magento extension • Manage your eBay business from Magento • Widely used by 1,000‘s of Magento sellers globally • Free for you = paid for by eBay £0.00–£1,500: 3.4%* £1,500.01–£6,000: 2.9%* £6,000.01–£15,000: 2.4%* £15,000.01–£55,000: 1.9%* above £55,000: 1.4%* * + £0.20
    • TYPICAL BUYER JOURNEY Search from Home page Search results page Product details page Checkout / Payment
    • SUCCESS FACTORS FOR SELLING ON EBAY RELEVANCE VALUE TRUST How to be present in search results How to help your listings convert Creating good buyer experiences • Correct category • Price • Fill in all item attributes • Pictures • eBay Top Rated Seller status – based on buyer feedback • Clear title • A range of shipping options • Clear returns policy • Mobile-compatibility of description • eBay Premium Service badge – based on your service offering
    • SOME EXAMPLE SHOPS
    • SELLING ON EBAY HOW YOU BENEFIT 1 3 BRAND PRESENCE WITH YOUR LOOK & FEEL • • Pricing and range You own the customer relationship EASY ACCESS AND LOW COST • • • 2 TRAFFIC & GLOBAL REACH International expansion 81% • of eBay sellers export to at least 5 markets 20% • of eBay users buy abroad • would also do this for the right product 80% Source: eBay internal research 2012-13 Get started within a few weeks Low upfront cost – controlled risk Automatically benefit from advanced eBay technology across all digital channels
    • OUR OFFER TODAY 1 3 ONBOARDING CONSULTING ACCESS TO M2E PRO • • • • • Free listing optimization analysis by eBay-trusted third party Direct access to eBay to discuss opportunity and support if you hit roadblocks 2 3 MONTHS FREE SHOP SUBSCRIPTION • Enables you to list all your product on eBay UK and across Europe for free Source: eBay internal research 2012-13 Trusted eBay partner Experienced customer support Here today to talk to you
    • THANK YOU PLEASE REACH OUT TO: Henri Huch hhuch@ebay.com 020-8605 3310