Key point: not how long I’ve been doing this, but that I used to work as a direct retailer. My experience is very hands on. I did what many of you do, day in and day out.Then in 1994 started working on the pioneering commercial sites for people like Virgin Records and Pepsi, learning how people interact with sites on line and working out how to make that better.
I work in lots of different ways.Some people retain me for years on end and I get involved in many aspects of the web site, doing a lot of analytics, voice of customer analysis, usability testing and so on. It’s my job to keep up to date with “all this stuff” and feed it in to my clients business.
How Can I Make my Site Better? Use data to find out what to fix
Background• Started out in mail order: 1978 – Fascinated by trying to make experience “better”• Started analysing how people use web sites: 1994 – Fascinated by trying to make experience “better”• Now I combine the two• (and I used to take pictures of bikes and skateboards)
Main ThemeMake the site “better” … what does “better” mean
GA Tips: 404s = stuff you can changehttp://bit.ly/GA404alerts Magento: Use this filter first Then set up matching goal
Final GA Tips Health Warnings:• Admin logins• ‘Raw’ unfilteredt profiles• Spare profiles• Track error messages
What do I do?• Long term (typically years…) retainer-based • Ongoing research and best practice advice • Systematic Voice of Customer Survey Analysis and trending • Ad hoc usability testing, troubleshooting and error tracking • Regular Google Analytics analysis (checkouts, KPIs, errors)• Medium term (3 to 6 days) one-off projects • Full site audits and recommendations for improvement • GA custom tracking and configuration• Short term (1 to 2 days) one-off projects • GA health check and advice • GA specific project analysis • GA custom reporting, support and training
I can help• GA check-up – Telephone discussion of business goals – Look at site and existing GA data• Deliver – Document • Summary of findings • Recommendations for profile settings (internal search, housekeeping filters & settings, brand search filters & segments) • Recommendations for engagement, conversion and error goals • Recommendations for checkout funnel reporting – Conference call to discuss
Just ask…Follow me on Twitter: @timlb Linked In, Facebook etc: http://profiles.google.com/tim.lboyceLinks: Mobile dashboard: http://bit.ly/GaMobileDashboard Mobile report: http://bit.ly/ScreenPagesMobile 404 Error article: http://bit.ly/GA404alerts