SPEAKER NOTES PRESENTERS may want to delete speaker notes prior to presenting to clients/external audience Offering Name: IBM Mobile Quality Assurance Offering Description: IBM Mobile Quality Assurance provides everything an organization needs to deliver high quality mobile apps, bringing together in one place, user feedback, app performance, test results, bug reports, and sentiment analysis to drive prioritization and development of mobile app updates that address issues before they affect reputation. Target Market/Industries: All What is New News? This is a brand new SaaS offering, being delivered as a free open beta for all organizations needing to deliver the highest quality mobile apps possible. Client Needs Addressed: Making sure that the app design meets the end user need and achieves the business objectives Verify that the app works correctly in a fragmented (complex) environment of mobile devices and operating systems Value Proposition: (Describe how the offering helps the consumer improve operations, deliver/access new capabilities, increase revenues/profits, perform roles more efficiently, perform functions previously not possible ) IBM Mobile Quality Assurance provide line of business professionals with insightful and streamlined quality feedback and metrics, enabling them to dramatically improve decisions on mobile app priorities and investments. IBM Mobile Quality Assurance equips mobile app development teams with everything they need to deliver the highest quality mobile applications through rapid inclusion of quality feedback throughout the development cycle. Key Benefits: (for Launch Theme) Over the air app distribution – get the latest in the hands of testers as soon as it is available In-app crash reporting – rapid understanding of why an app fails In-app user feedback – frictionless way to determine user likes and dislikes Sentiment analysis – mine app ratings to respond to issues before they go viral Competitors & Differentiation: (List appropriate competitors and key differentiation from IBM vs. Competitors) TestFlight Crittercism Bugsense Jira Mobile Connect HockeyApp; Zubhium Differentiation: Mobile specific aggregated feedback for rapid assessment of quality and prioritization of effort Incorporate end user feedback and quality data at every stage of development Assess how the app behaves across many combinations of devices, diverse network conditions, and with back end service Sparklers: (Measurable or significant performance/capability facts or proof points) bullet bullet Quote is from Ken Parmalee, Gartner Research
So, with those pain points in mind, our initial tech preview will focus on five key use cases… For the DEVELOPER: Over-the-Air Build Distribution – Developers can distribute new builds over-the-air to real devices for testing purposes; automatically ensures that testers have the latest build For the TESTER: In-App Bug Reporting – Bug reports can be submitted directly from the app; available for pre- and post-launch; importantly, this also saves the contextual information around the bug, packaging up what is needed (like crash logs) to make it easy to get them to the developer For the END USERS: In-App User Feedback – User feedback can be submitted directly from the app, enabling developers to easily spot trends, discover issues and receive new ideas from end users; also …Crash Reporting – Automated, real-time crash reports are filtered by OS version, device and other parameters; available for pre- and post-launch For the LOB / Digital Marketer: Sentiment Analysis, providing these users with details from the app stores on user feedback for their impressions or “sentiment” regarding mobile applications; this is based on crawling through every rating and review and then boiling it down to a single score as a means to measure user satisfaction… this will allow clients to monitor and measure how their mobile apps are performing in the eyes of users.
Author Note: Optional Rational DEMO slide. Available in English only.
Author Note: Optional Rational slide. Graphic is available in English only.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. Source: http://en.wikipedia.org/wiki/Marketing
IBM Mobile Quality Assurance Overview and Use Cases (Mobile Study Group Session 1) Oct 25, 2013 9:00 AM - https://events.na.collabserv.com/register.php?id=89922788f7&l=en-US IBM Mobile Quality Assurance Study Group Session 2: Viewing crashes and bug reports Nov 1, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=44a9a6a4dd&l=en-US IBM Mobile Quality Assurance Study Group Session 3: Connecting mobile app end-users and the developer environment Nov 8, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=b6855e07bb&l=en-US IBM Mobile Quality Assurance Study Group Session 4: Over the air build distribution Nov 15, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=6ab12a9957&l=en-US IBM Mobile Quality Assurance Study Group Session 5: Mobile user sentiment and analytics Nov 22, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=bdba44a231&l=en-US
IBM Mobile Quality Assurance Open Beta Study Group Session 3 (Instrumenting your app)