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TurkuToday.info presentation

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  • 1. - English news from Turun Sanomat - A strategy for the social web Group NetZoom Emma Vappula Francesco Gui Tereza Sirova Roger Melcior Turku Today
  • 2. 1. Mission 2.Turun Sanomat Background 3.TS web presence 4.Market analysis 1.Target 2.Channel 3.Needings 5.The new product 6.External social web tools 7.Internal social web tools Index of contents
  • 3. - Improve all the Turun Sanomat "online image", especially by using social web tools. - Create a new product by Turun Sanomat: An english digital newspaper, especially for exchange students in Turku, exploting the possibilities of social tools and web 2.0. Mission
  • 4. - Turun Sanomat (published since 1904) is the third largest 7- days newspaper in Finland -They concentrate and published in Turku region - It is read daily by about 280 000 people in age 24-44. - They have 100 000 readers every week on their website (www.ts.fi) That presents: "menovinkit", blogs, weather, news, TS-tv - The newspaper publishes two weekly supplements Treffi & Extra - they have also a Facebook and Twitter account Background
  • 5. ●Turun Sanomat has to improve the presence in the Internet. For local and proximity topics is highly recommendable to have a solid presence in the Internet social networks. ●Social options like Facebook, Twitter are not sufficient: the challance for TS is to allow a bidirectional communication in the order to allow to the readers take part of editorial staff. ●TS blog network, Blogit has to be integrated in the structure of the newspaper and should have relation with the editorial staff. TS web presence
  • 6. ●TS has to improve the RSS channel http://www.ts.fi/online/rss.xml in the order to allow to the audience subscribe in a certain topic channel ●The discussion page http://www.ts.fi/keskustelut/index.html must be reconsider because utility of the tool is limitated. TS web presence 2
  • 7. Target: How big is the market? ●Statistics from unversities: 1,176 foreing students, 409 exchange students (Turku University year 2008) ●Statistics from TYS 7,300 residential places, approximately 1,000 international students. (year 2010) Market analysis
  • 8. INTERNET is for sure the main channel of communication and information for exchange students. It's used for a large variety of activities. FACEBOOK is the most used tool, some data: ● Pancho Abo Akademy 1,200 friends, ● ESN Turku – Abo 990 members, ● ESN Uni Turku 940 members, ● ESN Abo Akademy 842 members, ● ESN IAC 340 members Esn websites and mailing lists are used too ● www.iac.tuas.fi ● www.esnuniturku.fi ● www.esnabo.eu Market analysis 2 : the channel
  • 9. Similar online newspapers: ● http://www.abounderrattelser.fi ● http://www.unikankare.net ● http://www.ovimagazine.com ● http://www.universando.eu ● http://btvnoticies.wordpress.com Financial statements: ● Turun Sanomat could provide some resources ● Voluntary work & content sharing ● Collaboration with universities (Journalism faculty) ● Use of open source and free softwares ● Little revenues from advertisment (Google Ads) Market analysis 3
  • 10. 1. NEWS (articles, photo galleries, short video or radio reports) - Local news in English - News from the world 2. CALENDAR (culture, sports, fun, parties, trips etc) - Informations about current and future events - Reports and feedbacks of past events 3. KNOW THE CITY (maps and descriptions) - Info about Turku and surroundings - Student map 4. BUY OR SELL (advertisments or online auction) - Housing - Bikes - Other stuff 5. SHARE EXPERIENCES (info and advices from former or current students) - Living – Studying - Travelling - Other.... Needings of the target
  • 11. www.turkutoday.info The new product
  • 12. http://prezi.com/0rve6uyucv--/turku-today Social web tools
  • 13. Social web tools are very useful for almost all the companies, especially when all the people don't work in one place Which tools can be used and why? ●Sharing of documents, sounds, pictures, videos etc ●Documents co-creating ●Chats, messages ●Voice and Video conferences ●Shared calendar and alerts Social web tools 2: internal
  • 14. PS: Waiting for the final product we invite you to visit (and possibly interact) the website www.turkutoday.info And join Turku Today's Facebook page: http://www.facebook.com/pages/Turku-Today - The End -