This is THAMESMEAD

More than just a football club “ More than just a football club” “ Probably… the biggest socially responsible club in the world!”

What is Charlton Athletic Community Trust? Our Mission: To use the universal power of football, sport and the arts to make a better society

The History Charlton is known at the community club Decline over 3 decades Exile from The Valley The power for community The Valley Party 1992 return to Valley One man and a bag of balls

Charlton is known at the community club

Decline over 3 decades

Exile from The Valley

The power for community The Valley Party

1992 return to Valley

One man and a bag of balls

Community Oriented Heritage Credible Progressive Durable Focused Empathetic Core Values

Community Oriented

Heritage

Credible

Progressive

Durable

Focused

Empathetic

The Structure Charlton Athletic Community Trust: Jason Morgan CEO Community Schemes CARE Facilities Disability Samuel Montagu One World Alliance Within these divisions CACT is actively running over 150 different projects.

Projects Estates Leagues Pathways to Employment Education Unity Cup CACT delivers against the key government targets Improving education Widening social inclusion programmes Creating pathways to employment Improving community health

Estates Leagues

Pathways to Employment

Education

Unity Cup

Improving education

Widening social inclusion programmes

Creating pathways to employment

Improving community health

Estates Leagues 30 estate based sessions per week in Bexley and Greenwich 12,500 young people Crime drops to zero 60 estate based sessions per week in Kent 15,000 young people

30 estate based sessions per week in Bexley and Greenwich

12,500 young people

Crime drops to zero

60 estate based sessions per week in Kent

15,000 young people

The Unity Cup “ To bring different groups of young people together in order to provide positive relationships, build bridges and help foster community cohesion and integration”

The Unity Cup An inter-faith, cross- cultural 5-a-side football tournament Players recruited then divided into mixed teams In 2007 17 different ethnic and national groups Winning team from Somalia, Senegal, Uganda & Nigeria

An inter-faith, cross- cultural 5-a-side football tournament

Players recruited then divided into mixed teams

In 2007 17 different ethnic and national groups

Winning team from Somalia, Senegal, Uganda & Nigeria

International “ Addicks in Africa” One World Alliance

“ Addicks in Africa”

One World Alliance

Spreading the Message Spain Finland South Africa China Belgium Norway USA New Zealand Australia Germany

“ Awesome” “ The community work here is just awesome. Everyone working here is just fascinating - they do such a great job.” HRH Prince William 2007 BIG TICK AWARD FOR EXCELLENCE IN COMMUNITY WORK 2007 SILVER JUBILEE AWARD FOR COMMUNITY ENGAGEMENT 2007 BEST IMPACT PROJECT FOR KENT 2006 FINALISTS, NATIONAL BUSINESS AWARDS

“ Charlton’s reputation as the leading football club in this field is completely deserved. They have clearly grasped that clubs play a vital role and need to be at the very heart of their local communities. The vision here - and I’ve seen and heard about the plans for the new stadium and the créche and the education work and the partnerships with businesses and so on - shows that the club has a clear direction, and I’ve never seen such far-reaching activities.” Rt. Hon. GORDON BROWN MP Prime Minister The heart of the community STEVE WAGGOTT Chief Executive, Charlton Athletic Community Trust

So what does it mean for business? CACT is now actively seeking business partners to sponsor all or part of our work. In return we will build activation programmes that combine the objectives of those in CSR, HR and marketing

Why is the time right?

2 weeks in China

Sponsorship That Covers Every Channel Brand exposure Brand alliance and positioning Sales promotion Direct marketing Online marketing PR Hospitality Community Sport MARKETING

Brand exposure

Brand alliance and positioning

Sales promotion

Direct marketing

Online marketing

PR

Hospitality

Sponsorship That Covers Every Channel Staff engagement Recruitment Volunteering Leadership development HR

Staff engagement

Recruitment

Volunteering

Leadership development

Sponsorship That Covers Every Channel Community engagement Government and industry leaders Networking Shaping policy agendas Making society a better place CSR

Community engagement

Government and industry leaders

Networking

Shaping policy agendas

Making society a better place

What’s Next? Business and brand objectives Budget agreement Goals Creating the package Deal negotiation Sponsorship activation Measurement and refinement

Business and brand objectives

Budget agreement

Goals

Creating the package

Deal negotiation

Sponsorship activation

Measurement and refinement

THANK YOU FOR LISTENING “ Probably… the biggest socially responsible club in the world!”