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  • 1. YOUTUBEHow to Create Your OwnYouTube Channel for Marketing Instructor | Roger Lopez
  • 2. What is a YouTube Channel?
  • 3. Why is a Channel Important?  Provides a single YouTube URL to link to in other media  Establishes your brand on YouTube  Establishes relationship with customers  Leads viewers to other videos  Leads viewers to your website
  • 4. Elements of a YouTube Channel Featured Video
  • 5. Elements of a YouTube Channel Profile
  • 6. Elements of a YouTube Channel Uploads and Favorites
  • 7. Elements of a YouTube Channel Recent Activity Channel Comments
  • 8. Elements of a YouTube Channel Friends Subscriber
  • 9. How to Create a Channel Page1.Upload your first video2.That’s it!
  • 10. Customizing Your YouTubeChannel Customize content Edit Settings Send Bulletins Change color and background image
  • 11. Customizing Your YouTubeChannel Channel name Tags for Search Optimization
  • 12. Selecting Content Modules
  • 13. Choosing Video Content Video layout Featured Video Automatically Play featured video
  • 14. Choosing Video Content Predesigned themes Custom Colors and Fonts Custom background Image
  • 15. Is that all there is?Yes…Unless you have a brand channel
  • 16. Understanding Brand Channels •Available only to major advertisers • More customization •More branding opportunities •More click opportunities •Looks more like a traditional branded web page
  • 17. Channel Banner Clickable Links
  • 18. How Do You Get a Brand Channel? Establish a Google AdWords account Apply atwww.youtube.com/t/advertising Commit to at least $250,000 inAdWords/YouTube advertising $100,000 on YouTube Promoted Videos
  • 19. Working Your YouTube Channel Post bulletins to channel subscribers Bulletins appear:– On your channel page– On home pages of all subscribers andfriends YouTube equivalent of email marketing
  • 20. Posting a Bulletin
  • 21. The Bottom Line Your channel is your home page onYouTube Customize your channel page to reflect yourbrand imaging Promote your channel page in other onlinemedia Market to channel subscribers via regularbulletins
  • 22. How To Get MetricsQuestionsContact Roger:roger@inemode.comTwitter: inemodeBlog/Web:www.inemode.com