Your SlideShare is downloading. ×
Digital smb youtube
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Digital smb youtube

240
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
240
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. YOUTUBEHow to Create Your OwnYouTube Channel for Marketing Instructor | Roger Lopez
  • 2. What is a YouTube Channel?
  • 3. Why is a Channel Important?  Provides a single YouTube URL to link to in other media  Establishes your brand on YouTube  Establishes relationship with customers  Leads viewers to other videos  Leads viewers to your website
  • 4. Elements of a YouTube Channel Featured Video
  • 5. Elements of a YouTube Channel Profile
  • 6. Elements of a YouTube Channel Uploads and Favorites
  • 7. Elements of a YouTube Channel Recent Activity Channel Comments
  • 8. Elements of a YouTube Channel Friends Subscriber
  • 9. How to Create a Channel Page1.Upload your first video2.That’s it!
  • 10. Customizing Your YouTubeChannel Customize content Edit Settings Send Bulletins Change color and background image
  • 11. Customizing Your YouTubeChannel Channel name Tags for Search Optimization
  • 12. Selecting Content Modules
  • 13. Choosing Video Content Video layout Featured Video Automatically Play featured video
  • 14. Choosing Video Content Predesigned themes Custom Colors and Fonts Custom background Image
  • 15. Is that all there is?Yes…Unless you have a brand channel
  • 16. Understanding Brand Channels •Available only to major advertisers • More customization •More branding opportunities •More click opportunities •Looks more like a traditional branded web page
  • 17. Channel Banner Clickable Links
  • 18. How Do You Get a Brand Channel? Establish a Google AdWords account Apply atwww.youtube.com/t/advertising Commit to at least $250,000 inAdWords/YouTube advertising $100,000 on YouTube Promoted Videos
  • 19. Working Your YouTube Channel Post bulletins to channel subscribers Bulletins appear:– On your channel page– On home pages of all subscribers andfriends YouTube equivalent of email marketing
  • 20. Posting a Bulletin
  • 21. The Bottom Line Your channel is your home page onYouTube Customize your channel page to reflect yourbrand imaging Promote your channel page in other onlinemedia Market to channel subscribers via regularbulletins
  • 22. How To Get MetricsQuestionsContact Roger:roger@inemode.comTwitter: inemodeBlog/Web:www.inemode.com