Digital smb youtube

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Digital smb youtube

  1. 1. YOUTUBEHow to Create Your OwnYouTube Channel for Marketing Instructor | Roger Lopez
  2. 2. What is a YouTube Channel?
  3. 3. Why is a Channel Important?  Provides a single YouTube URL to link to in other media  Establishes your brand on YouTube  Establishes relationship with customers  Leads viewers to other videos  Leads viewers to your website
  4. 4. Elements of a YouTube Channel Featured Video
  5. 5. Elements of a YouTube Channel Profile
  6. 6. Elements of a YouTube Channel Uploads and Favorites
  7. 7. Elements of a YouTube Channel Recent Activity Channel Comments
  8. 8. Elements of a YouTube Channel Friends Subscriber
  9. 9. How to Create a Channel Page1.Upload your first video2.That’s it!
  10. 10. Customizing Your YouTubeChannel Customize content Edit Settings Send Bulletins Change color and background image
  11. 11. Customizing Your YouTubeChannel Channel name Tags for Search Optimization
  12. 12. Selecting Content Modules
  13. 13. Choosing Video Content Video layout Featured Video Automatically Play featured video
  14. 14. Choosing Video Content Predesigned themes Custom Colors and Fonts Custom background Image
  15. 15. Is that all there is?Yes…Unless you have a brand channel
  16. 16. Understanding Brand Channels •Available only to major advertisers • More customization •More branding opportunities •More click opportunities •Looks more like a traditional branded web page
  17. 17. Channel Banner Clickable Links
  18. 18. How Do You Get a Brand Channel? Establish a Google AdWords account Apply atwww.youtube.com/t/advertising Commit to at least $250,000 inAdWords/YouTube advertising $100,000 on YouTube Promoted Videos
  19. 19. Working Your YouTube Channel Post bulletins to channel subscribers Bulletins appear:– On your channel page– On home pages of all subscribers andfriends YouTube equivalent of email marketing
  20. 20. Posting a Bulletin
  21. 21. The Bottom Line Your channel is your home page onYouTube Customize your channel page to reflect yourbrand imaging Promote your channel page in other onlinemedia Market to channel subscribers via regularbulletins
  22. 22. How To Get MetricsQuestionsContact Roger:roger@inemode.comTwitter: inemodeBlog/Web:www.inemode.com
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