Why is a Channel Important? Provides a single YouTube URL to link to in other media Establishes your brand on YouTube Establishes relationship with customers Leads viewers to other videos Leads viewers to your website
How Do You Get a Brand Channel? Establish a Google AdWords account Apply atwww.youtube.com/t/advertising Commit to at least $250,000 inAdWords/YouTube advertising $100,000 on YouTube Promoted Videos
Working Your YouTube Channel Post bulletins to channel subscribers Bulletins appear:– On your channel page– On home pages of all subscribers andfriends YouTube equivalent of email marketing
The Bottom Line Your channel is your home page onYouTube Customize your channel page to reflect yourbrand imaging Promote your channel page in other onlinemedia Market to channel subscribers via regularbulletins
How To Get MetricsQuestionsContact Roger:firstname.lastname@example.orgTwitter: inemodeBlog/Web:www.inemode.com
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