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    Digital smb youtube Digital smb youtube Presentation Transcript

    • YOUTUBEHow to Create Your OwnYouTube Channel for Marketing Instructor | Roger Lopez
    • What is a YouTube Channel?
    • Why is a Channel Important?  Provides a single YouTube URL to link to in other media  Establishes your brand on YouTube  Establishes relationship with customers  Leads viewers to other videos  Leads viewers to your website
    • Elements of a YouTube Channel Featured Video
    • Elements of a YouTube Channel Profile
    • Elements of a YouTube Channel Uploads and Favorites
    • Elements of a YouTube Channel Recent Activity Channel Comments
    • Elements of a YouTube Channel Friends Subscriber
    • How to Create a Channel Page1.Upload your first video2.That’s it!
    • Customizing Your YouTubeChannel Customize content Edit Settings Send Bulletins Change color and background image
    • Customizing Your YouTubeChannel Channel name Tags for Search Optimization
    • Selecting Content Modules
    • Choosing Video Content Video layout Featured Video Automatically Play featured video
    • Choosing Video Content Predesigned themes Custom Colors and Fonts Custom background Image
    • Is that all there is?Yes…Unless you have a brand channel
    • Understanding Brand Channels •Available only to major advertisers • More customization •More branding opportunities •More click opportunities •Looks more like a traditional branded web page
    • Channel Banner Clickable Links
    • How Do You Get a Brand Channel? Establish a Google AdWords account Apply atwww.youtube.com/t/advertising Commit to at least $250,000 inAdWords/YouTube advertising $100,000 on YouTube Promoted Videos
    • Working Your YouTube Channel Post bulletins to channel subscribers Bulletins appear:– On your channel page– On home pages of all subscribers andfriends YouTube equivalent of email marketing
    • Posting a Bulletin
    • The Bottom Line Your channel is your home page onYouTube Customize your channel page to reflect yourbrand imaging Promote your channel page in other onlinemedia Market to channel subscribers via regularbulletins
    • How To Get MetricsQuestionsContact Roger:roger@inemode.comTwitter: inemodeBlog/Web:www.inemode.com