Social Media for B2B<br />By Roger Kondrat<br />Social Media Strategist<br />
Who is Roger Kondrat?<br />Entrepreneur<br />Professional Speaker (Canada, UK, US)<br />Online Marketing Consultant<br />B...
What are we going to talk about?<br />The Web today<br />What is social media?<br />Who is using social media?<br />Why so...
What is Social Media?<br />
Social Media is….<br />It is the collaboration or sharing of information between two or more people online<br />
Social Media           Control <br />Control is an illusion. If you don’t believe me just ask ‘poochy’<br />
Connect don’t shout<br />Broadcasting<br />Conversations & Relationships<br />
Conversations are taking place<br />Are you getting involved?<br />Or not?<br />
Social Media looks like….<br />
What can I use social media for?<br />Customer service<br />Product development<br />Sales<br />Marketing<br />Building re...
Social Media may feel like….<br />
Wow..<br />
Clients<br />How do you find them now?<br />Golfing?<br />Calling?<br />Existing mailing/contact lists?<br />Does anyone g...
Inbound Marketing! <br />
Social Media around the World.<br />
Who is NOT using Social Media?<br />
44% of B2B not using Social Media<br />8% Construction<br />2.7% Law<br />2.4% Industrial Goods and Services<br /><ul><li>...
<ul><li>New Horizons
Dell
12 Million Canadians – 76% growth this year
85 Million Americans</li></li></ul><li>But my customers are not on Facebook!<br />2/3rds are out of University<br />Fastes...
‘Engage the hidden buyers!’<br />
Technographics of your clients<br />*This is how people use technology<br />According to Forrester<br />91% of these techn...
The new Paradigm<br />Client Self-Service<br />Knowledge sharing for a price<br />Client research<br />Learning<br />Relat...
What can happen when social media is used wisely?<br />
B2B Guru’s – Did you know?<br />Company is 10 years old<br />14 employees total<br />Wrote a book on ‘Simple’<br />Over 3 ...
<ul><li>Calgary company
Started in 1987
Schools buy but Teachers use!</li></li></ul><li>Social Media Tips and Timbits…<br />
Social Media Strategy Checklist<br />What are your goals?<br />Why Social Media?<br />Which type of social media platform ...
L.A.M.A.<br />Listen<br />Act<br />Measure<br />Adapt<br />
LAMA<br /><ul><li>Listen</li></ul>Act<br /><ul><li>Measure
Conversion rates
Traffic
Adapt
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Social Media for B2B

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  • Transcript of "Social Media for B2B"

    1. 1. Social Media for B2B<br />By Roger Kondrat<br />Social Media Strategist<br />
    2. 2. Who is Roger Kondrat?<br />Entrepreneur<br />Professional Speaker (Canada, UK, US)<br />Online Marketing Consultant<br />Blogger<br />Hockey & Rugby lover<br />
    3. 3. What are we going to talk about?<br />The Web today<br />What is social media?<br />Who is using social media?<br />Why social media is being used?<br />What are the results when social media is being used properly?<br />Social Media Tips and Timbits<br />
    4. 4. What is Social Media?<br />
    5. 5. Social Media is….<br />It is the collaboration or sharing of information between two or more people online<br />
    6. 6. Social Media Control <br />Control is an illusion. If you don’t believe me just ask ‘poochy’<br />
    7. 7. Connect don’t shout<br />Broadcasting<br />Conversations & Relationships<br />
    8. 8. Conversations are taking place<br />Are you getting involved?<br />Or not?<br />
    9. 9. Social Media looks like….<br />
    10. 10. What can I use social media for?<br />Customer service<br />Product development<br />Sales<br />Marketing<br />Building relationships<br />Competitor analysis<br />PR<br />
    11. 11. Social Media may feel like….<br />
    12. 12. Wow..<br />
    13. 13. Clients<br />How do you find them now?<br />Golfing?<br />Calling?<br />Existing mailing/contact lists?<br />Does anyone get clients via the web?<br />Google?<br />Do you analyze web traffic to your website?<br />
    14. 14. Inbound Marketing! <br />
    15. 15. ‘Like all marketing efforts, the quality of your experiences will vary!’<br />
    16. 16.
    17. 17. Social Media around the World.<br />
    18. 18.
    19. 19. Who is NOT using Social Media?<br />
    20. 20. 44% of B2B not using Social Media<br />8% Construction<br />2.7% Law<br />2.4% Industrial Goods and Services<br /><ul><li>The largest sector by adoption is Retail at 13.4%</li></li></ul><li>Who is using Social Media?<br />
    21. 21. <ul><li>New Horizons
    22. 22. Dell
    23. 23. 12 Million Canadians – 76% growth this year
    24. 24. 85 Million Americans</li></li></ul><li>But my customers are not on Facebook!<br />2/3rds are out of University<br />Fastest growing demographic is over 35 years old<br />6 million NEW Facebook Fans every day<br />Facebook Pages improve the likelihood you will be found by Google<br />
    25. 25. ‘Engage the hidden buyers!’<br />
    26. 26. Technographics of your clients<br />*This is how people use technology<br />According to Forrester<br />91% of these technology decision-makers were Spectators<br />69% of those surveyed said they were using this technology for business purposes.<br />Only 5% are non-participants. <br />55% of these decision-makers were in social networks (Joiners) — despite being mature businesspeople and not college students <br />The level of participation for business purposes is also very high<br />
    27. 27. The new Paradigm<br />Client Self-Service<br />Knowledge sharing for a price<br />Client research<br />Learning<br />Relationship building<br />Community users remain customers 50% longer than non-community users<br />
    28. 28. What can happen when social media is used wisely?<br />
    29. 29. B2B Guru’s – Did you know?<br />Company is 10 years old<br />14 employees total<br />Wrote a book on ‘Simple’<br />Over 3 million people use their Project Management product Basecamp<br />250,000 unique visitors<br />87,000+ backlinks<br />
    30. 30. <ul><li>Calgary company
    31. 31. Started in 1987
    32. 32. Schools buy but Teachers use!</li></li></ul><li>Social Media Tips and Timbits…<br />
    33. 33. Social Media Strategy Checklist<br />What are your goals?<br />Why Social Media?<br />Which type of social media platform is best? <br />Twitter? Facebook?<br />How whey these platforms/tools help you to achieve success<br />Control?<br />Resources<br />How will you measure success?<br />
    34. 34. L.A.M.A.<br />Listen<br />Act<br />Measure<br />Adapt<br />
    35. 35. LAMA<br /><ul><li>Listen</li></ul>Act<br /><ul><li>Measure
    36. 36. Conversion rates
    37. 37. Traffic
    38. 38. Adapt
    39. 39. Research
    40. 40. Trends</li></li></ul><li>“Community users remain customers 50% longer than non-community users”<br />
    41. 41. West17Media<br />Strategic Planning and Consulting<br />Reputation Management<br />Custom Training & Workshops<br />Crisis Management<br />Search Engine Optimization<br />Custom Analytics Implementation<br />Social Software Development<br />
    42. 42. Questions?<br />
    43. 43. Contact Details<br />http://www.west17media.com<br />http://twitter.com/roger<br />Facebook Community<br /> (http://www.facebook.com/west17media)<br />

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