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Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
Social Media for B2B
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Social Media for B2B

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  • According to Linkedin!
  • Transcript

    • 1. Social Media for B2B
      By Roger Kondrat
      Social Media Strategist
    • 2. Who is Roger Kondrat?
      Entrepreneur
      Professional Speaker (Canada, UK, US)
      Online Marketing Consultant
      Blogger
      Hockey & Rugby lover
    • 3. What are we going to talk about?
      The Web today
      What is social media?
      Who is using social media?
      Why social media is being used?
      What are the results when social media is being used properly?
      Social Media Tips and Timbits
    • 4. What is Social Media?
    • 5. Social Media is….
      It is the collaboration or sharing of information between two or more people online
    • 6. Social Media Control
      Control is an illusion. If you don’t believe me just ask ‘poochy’
    • 7. Connect don’t shout
      Broadcasting
      Conversations & Relationships
    • 8. Conversations are taking place
      Are you getting involved?
      Or not?
    • 9. Social Media looks like….
    • 10. What can I use social media for?
      Customer service
      Product development
      Sales
      Marketing
      Building relationships
      Competitor analysis
      PR
    • 11. Social Media may feel like….
    • 12. Wow..
    • 13. Clients
      How do you find them now?
      Golfing?
      Calling?
      Existing mailing/contact lists?
      Does anyone get clients via the web?
      Google?
      Do you analyze web traffic to your website?
    • 14. Inbound Marketing!
    • 15. ‘Like all marketing efforts, the quality of your experiences will vary!’
    • 16.
    • 17. Social Media around the World.
    • 18.
    • 19. Who is NOT using Social Media?
    • 20. 44% of B2B not using Social Media
      8% Construction
      2.7% Law
      2.4% Industrial Goods and Services
      • The largest sector by adoption is Retail at 13.4%
    • Who is using Social Media?
    • 21.
      • New Horizons
      • 22. Dell
      • 23. 12 Million Canadians – 76% growth this year
      • 24. 85 Million Americans
    • But my customers are not on Facebook!
      2/3rds are out of University
      Fastest growing demographic is over 35 years old
      6 million NEW Facebook Fans every day
      Facebook Pages improve the likelihood you will be found by Google
    • 25. ‘Engage the hidden buyers!’
    • 26. Technographics of your clients
      *This is how people use technology
      According to Forrester
      91% of these technology decision-makers were Spectators
      69% of those surveyed said they were using this technology for business purposes.
      Only 5% are non-participants.
      55% of these decision-makers were in social networks (Joiners) — despite being mature businesspeople and not college students
      The level of participation for business purposes is also very high
    • 27. The new Paradigm
      Client Self-Service
      Knowledge sharing for a price
      Client research
      Learning
      Relationship building
      Community users remain customers 50% longer than non-community users
    • 28. What can happen when social media is used wisely?
    • 29. B2B Guru’s – Did you know?
      Company is 10 years old
      14 employees total
      Wrote a book on ‘Simple’
      Over 3 million people use their Project Management product Basecamp
      250,000 unique visitors
      87,000+ backlinks
    • 30.
      • Calgary company
      • 31. Started in 1987
      • 32. Schools buy but Teachers use!
    • Social Media Tips and Timbits…
    • 33. Social Media Strategy Checklist
      What are your goals?
      Why Social Media?
      Which type of social media platform is best?
      Twitter? Facebook?
      How whey these platforms/tools help you to achieve success
      Control?
      Resources
      How will you measure success?
    • 34. L.A.M.A.
      Listen
      Act
      Measure
      Adapt
    • 35. LAMA
      • Listen
      Act
    • “Community users remain customers 50% longer than non-community users”
    • 41. West17Media
      Strategic Planning and Consulting
      Reputation Management
      Custom Training & Workshops
      Crisis Management
      Search Engine Optimization
      Custom Analytics Implementation
      Social Software Development
    • 42. Questions?
    • 43. Contact Details
      http://www.west17media.com
      http://twitter.com/roger
      Facebook Community
      (http://www.facebook.com/west17media)

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