Social Media for B2B By Roger Kondrat Social Media Strategist
Who is Roger Kondrat? Entrepreneur Professional Speaker (Canada, UK, US) Online Marketing Consultant Blogger Hockey & Rugby lover
What are we going to talk about? The Web today What is social media? Who is using social media? Why social media is being used? What are the results when social media is being used properly? Social Media Tips and Timbits
But my customers are not on Facebook! 2/3rds are out of University Fastest growing demographic is over 35 years old 6 million NEW Facebook Fans every day Facebook Pages improve the likelihood you will be found by Google
Technographics of your clients *This is how people use technology According to Forrester 91% of these technology decision-makers were Spectators 69% of those surveyed said they were using this technology for business purposes. Only 5% are non-participants. 55% of these decision-makers were in social networks (Joiners) — despite being mature businesspeople and not college students The level of participation for business purposes is also very high
The new Paradigm Client Self-Service Knowledge sharing for a price Client research Learning Relationship building Community users remain customers 50% longer than non-community users
What can happen when social media is used wisely?
B2B Guru’s – Did you know? Company is 10 years old 14 employees total Wrote a book on ‘Simple’ Over 3 million people use their Project Management product Basecamp 250,000 unique visitors 87,000+ backlinks
Social Media Strategy Checklist What are your goals? Why Social Media? Which type of social media platform is best? Twitter? Facebook? How whey these platforms/tools help you to achieve success Control? Resources How will you measure success?