Rogerholmesonline.com how to-build_an_email_list_simple_terminologyDocument Transcript
rogerholmesonline.com http://rogerholmesonline.com/how-to-build-an-email-list-simple-terminology/How To Build An Email List….SimpleTerminologyWednesday, December 5th, 2012 at 2:02 pm EditHow To Build An Email ListOne of the things that I’ve noticed with most e-books , information products and etc especially whendealing with how to build an email list, is that thereseems to be an assumption. A lot of InternetMarketers who create info products seem to assumea high level of understanding when it comes to thepeople who read their reports and e-books.Most products or reports I’ve seen and come acrosshave a very assumptive tone and don’t seem to havemuch consideration for the complete newbie in regards to how to build an email list so here’s myway of addressing that. If this is obvious to you then please move on to the “meat” of the matter,if not then by all means review the terms so you will understand what is meant when you comeacross them later.How To Build An Email List….How you can helpWhat I decided to do was list some terminology around how t o build an email list that we see allthe time but for the newest person may be a hurdle in their online education.Now in no way is this the end all to be all of lists. I’m sure there are terms I may have left off of thislist. I welcome and thank you in advance for your input, let me know (via the comments box) ifthere are any terms that you know should be on this list. Again this is primarily focused on howto build an email list or subscriber list.List Building Terminology Of f er – This is what you will be giving/selling in exchange f or your visit ors cont act inf o. This is what t hey get in exchange f or becoming a lead/subscriber on your list . Again it needs t o be valuable in t heir eyes. Niche – A specif ic specialized market t o f ocus your market ing ef f ort s…ie int ernet
market ing. Capt ure/Squeeze Page – This is t he page t hat was creat ed f or t he sole purpose t urning a visit or int o a lead by capt uring t heir email and in some cases phone number, adding t hem t o your list f or f ollow-up market ing and list building. Here’s an example of what a capt ure page looks like ===> Click Here Traf f ic – This t erm represent s visit ors or t he amount of visit ors t o your websit e. Monet izat ion – The process of t urning leads/list int o buyers Aut o-Responder – Sof t ware plat f orm t hat is used t o send email msgs usually pre- writ t en t o subscribers on your list . I use Aweber but t here are a f ew ot hers t hat are considered reliable by most market ers. Opt -In Box – The designat ed area where a visit or input s cont act inf ormat ion in exchange f or somet hing of value (your of f er-see above).Sales Funnel/Sales Process – The simplest way f orme t o do t his was t o ref er or def er t o a post t hat If ound t o be t o t he point and easy on t he eyes. (Againin no way is t his exhaust ive list ).
I was at t empt ing t o keep t hese t erms short and sweet and t his one present ed a challengeand even now I’m writ ing more t han originally int ended…lol…ok, ok I was being a bit lazyt oday. Can you give a guy a break?So here’s a very inf ormat ive blog post t hat will give a pret t y cool def init ion of salesf unnels…click here. The post was writ t en by blogger Jens-Pet t er Berget .List Building f or int ernet market ers is like oxygen f or t hose of us who depend on it f or oursurvival. I could go on and on about t he reasons why you should be building your list .If you want t o know more specif ic st eps in t he act ual ABC’s of list building t hen check outt his post I wrot e about Craig Caron’s List Driven Prof it s Course….Click Here.As I st at e in t he art icle t he guy has built a list of over 300,000 subscribers in like 2 yrs so It hink he knows what he’s t alking about . A t o Z guide on list building if you need or want ed aresource t o ref er t o.I hope t hat I’ve lef t you bet t er of f t han bef ore you read t his post t oday because t hat ’s mygoal. I encourage comment s and quest ions I’d like t o be as int eract ive as I can wit h youguys so please…Like t his post ? Subscribe to my RSS feed and get loadsmore!