Internet Marketers Can Change The World

Internet Marketers Can Change the World by Roger Carr “ Mentor to the Rich of Heart”

Do You Want a Unique Way to…
Get the attention of A-list Internet Marketers and leaders in your niche?
Rise above your competition?
Build your credibility?
Apply Internet Marketing skills you have learned?
Make a difference?

What Is This Unique Method?
Charity
Support favorite charities of others
Get involved with your favorite nonprofit organizations
Support charitable activities of others

How Big Is Your Vision?
Internet Marketers typically measure their level of success ONLY in profit$
Impact is just as important a measure of success
Can an Internet Marketer make a difference in the world? Here is my story…

Background
Engineer for 25 years
Created successful online store and marketing campaign for wife, Kim
Started in 2001
Featured in Wall Street Journal
Featured on Good Morning America
Co-sponsored racing sailboat
Opened “brick & mortar” store in 2005
Idea from Kim dealing with health issues

Background (cont’d)
Kim’s chronic health issues got much worse
Couldn’t manage business
Business troubles
Family stress
Lost many “friends”

Background (cont’d)
Problems were a blessing
Perspective changed
Appreciation/empathy for what many go through due to major difficulties
More Others focused
Vision changed
Know we’re going through this because God has big things in store for our future
Purpose in life

Turning Point
Searched for purpose
Read many books
Prayer/meditation
Personal inventory
During morning walk
Purpose: Help people help others
Everyday Giving
I got focused

What Happened?
Chair fundraising events
TV Interview
Board member
Advisor
Teaching & Speaking
Book reviews
Promote events, organizations & causes
Quoted in newspapers
Published in books & newsletters
Advocate
Awards and Recognition

What Happened? Chair Fundraising Events
Started by asking to be involved Fredericksburg Arthritis Walk to learn
Now in 3 rd year as Chair of the event
Increased funds for Arthritis Foundation by 60% ($44K raised) and participation by 75% over previous year
Blog featured at national development conference

What Happened? TV Interview
Comcast started new TV segment called “Comcast Newsmakers”
Featured in 5-min interview
Shown many times in local area on CNN Headline News channel

What Happened? Board Member
Recently became board member of Arthritis Foundation, Virginia Chapter
Helping to define strategy and continue to raise funds & awareness for the organization

What Happened? Advisor
Arthritis Foundation national office
Member of committee advising on online capabilities for social networking site, fundraising site, and blogs
Only 1 of 2 who are not AF or PR firm employees
Ronald McDonald House Charities
Advising on web design
Advice also solicited and provided for sites including:
razoo.com
digits.hrblock.com

What Happened? Teaching & Speaking
Keynote speech at Community Foundation annual event on the benefits of volunteering
Additional speeches on topics of giving back
Arthritis 101 speech
Taught during regional training for Virginia Arthritis Walk leaders

What Happened? Quoted In Newspapers
Quoted
Free-Lance Star as Arthritis Walk Chair
Norfolk Virginian-Pilot on keynote speech
Discussed in business section of several newspapers
As newly elected member of Board of Directors for Arthritis Foundation, Virginia Chapter

What Happened? Book Reviews
Authors and publicists send books/ebooks for review
Several reviews have been published on the Everyday Giving Blog

What Happened? Advocate
Participant as Arthritis Advocate
Met with senior Congressional staff seeking support of “ Arthritis Prevention, Control, and Cure Act”

What Happened? Promote Events, Orgs & Causes
It continues to be fun promoting do-gooders via the blog posts, articles, photos and press releases
A few of these include:
The Sharing Foundation
Twenty Five Days to Make a Difference
Students Helping Honduras
Arthritis Foundation

What Happened? Published In Books & Newsletters
Articles published in books and newsletters
Surprised 1 st time an article unexpectedly showed up in a popular ezine I was subscribed to
101 Great Ways to Improve Your Life
The Happy Monkey

Awards and Recognition
Recommended Listings include:
Nonprofit.About.com
Nonprofit.Alltop.com
http://philanthropy.com/giveandtake
Awards/Recognition
Adult Volunteer of the Year Nomination - Rappahannock United Way
Successful and Outstanding Blogger Award
Bloggers Who Create Community Award

This Is What People Are Saying
“ Roger Carr is the Obvious Expert on all things Giving: who, when, why and how. His work inspires which then manifests goodness and greatness as a result of all he does.” -- Elsom Eldridge, CEO, International Guild of Professional Consultants
“ Many people volunteer, but few do it with Roger Carr's remarkable generosity of spirit…As Roger knows firsthand, countless blessings come back to those who approach life with humility, true generosity and the desire to help others.” -- C. Annie Magnant, President, Arthritis Foundation, VA Chapter

Others Are Doing It Too Beth Kanter
Fundraising for the Sharing Foundation
Consults nonprofits on social media
Executive board member
http:// beth.typepad.com
America’s Giving Challenge
$42,904 to help Cambodian children
More than 1,700 unique donors
Mostly raised by online social network

Unexpected Benefits Received
Stronger relationship
Mentioned many times on Beth’s Blog, wikis, tweets, etc.
Mentioned in presentations
From Beth’s presentation at http://www.slideshare.net/kanter/slides-gsp-final

Others Are Doing It Too (cont’d) Dr.Mani
Dr.Mani Children Heart Foundation
Nonprofit founder
Heart surgeon
Internet marketer
http:// www.chdinfo.com
Heart Kids Blogathon
CHD Awareness Day

Stronger relationship
Mentioned on Dr.Mani’s Blog, tweets, etc.

Others Are Doing It Too (cont’d) Laura
Age is not an excuse
Twenty-five Days to Make a Difference project
Daily charitable acts for 25 days
Encouraged other kids by holding contest to give $25 (her allowance) to charity of winner
http://twentyfivedays.wordpress.com
Results
60 people and 6 classrooms participated
$825 (+ NASA package) donated for prizes
Now year-round charitable effort with donations & other charitable acts monthly
Gained attention of Dr.Mani and Willie Crawford

Continuing dialogue with Laura and her Mom
Mentioned many times on Laura’s Blog
Laura is now raising money and awareness for one of my favorite charities

Personal Benefits
Great feeling from helping others
Builds credibility
Make new friends
Build personal and professional contacts
Develop new skills
Share your skills with others
Earn academic credit
Improve your health
Have fun!

You Can Do This Too!
Discover your purpose in life
Find nonprofit organizations making a difference for causes you are passionate about
Contact the nonprofits you are interested in supporting
Select organization who is best match (or establish your own if no match)
Start changing the world

If You Want The Attention of Leader
Find the cause or charity he/she is passionate about
Offer help to leader in supporting efforts
Fundraising
Volunteering
Do it!

What Do Many Nonprofits Want Help With?
Effective and efficient ways to raise funds
Help with branding and awareness
Knowing what technology to use and how to use it
Finding and motivating volunteers
Turning their mission into a movement

Don’t You Think Your Internet Marketing Expertise Could Help?
Websites
Blogs
Sales pages
List building
Social networking
Search engine optimization
Keywords
Branding
Email campaigns
Newsletters/ezines
Building relationships & trust
Web 2.0
Advertising
Project management
Press releases
Information products

Start Now
Exercise
Whose attention do you want?
What first steps are you going to take to find the cause/charity most important?
What internet marketing skills do you have?
What are the first steps you are going to take to put those skills into practice for doing good?

Questions?

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Internet Marketers Can Change The World

by Roger Carr on Mar 25, 2008

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Internet Marketers Can Change The World — Presentation Transcript