Insights Vol2
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Insights Vol2

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Insights - produced by our Creative Director, Raymond Yip.

Insights - produced by our Creative Director, Raymond Yip.

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  • 1. POLO SHIRT SELF-PORTRAITS COCA COLA SECRET INGREDIENTOnward Kashiyama Co. has recreated Vincent Van Coca Cola launches online treasure hunt with a viralGogh’s famous self portrait using 2,070 polo shirts. The video full of hidden clues leading you to its famousgigantic self-portrait was displayed at Marunouchi secret ingredient!Building Tokyo. www.youtube.com/watch?v=iWcSKbvNNqc&feature=player_embedded  
  • 2. SUGAR FOR HIRE HEALTHY CHEFS COOKING PARTIESTrend in the US is to have a pastry chef come round at Expect to see an increase in Girls’ Nights or Guysthe end of the meal and prepare desert for your guests taking place in the kitchen, where dieticians andat the table personal chefs come to teach you the tricks of the trade
  • 3. MAKE YOUR OWN SLEEP PODSome Chefs will be serving up ‘make your own’. A soupor dessert base with several serving additions tocustomise your dish
  • 4. STREET MUSEUM DEEPER EXPERIENCEThe Museum of London launches an iphone app Experiences need to recreate a feeling of something’streetmuseum’ making use of its extensive art and being genuine and authentic to trigger a reaction andphotographic collection. Looking into PAST. relationship in today’s product rich market place
  • 5. ONLINE / OFFLINE SHOP TRENDY RECYCLESupermarket Sarah is both a physical store and online A colourful collection of trench coats and parkas madeshop. www.supermarketsarah.com from re-appropriated parachutes
  • 6. QUICKSILVER VENDS VIRAL CLIPS – VW ‘Fast Lane Campaign’Quicksilver in collaboration the Standard Hotel NewYork launched limited edition swimwear which can only Combining real world guerrilla spots creating viral buzz,be vended by the side of the pool with Facebook’s community and apps elements.
  • 7. AA LOOKBOOK TABLET ENABLED SERVICE Internet-enabled mobile devices like the iphone and ipad enable a higher level of service to the customerMembers / customer creates a collection of Above: Car dealer use ipad on showroom floorInspirational American Apparel looks into a 64 page Below: Japanese hotel lends pre-loaded iphone tocollection brand giveaway guest
  • 8. MORE THAN JUST BRICKS GIVING PRODUCTS PERSONALITY Howles’ Denim introduces a new way to talk about products