3. There
are
problems
and
fixes…..
When you have the commercial equivalent of a knitting needle impaled in your
eye, your interest revolves around just one thing: stopping the pain – John O’Hara
PROBLEM
If
you
can
see
the
problem
you
can
fix
it
4. So here’s a picture of the problem we see
That’s right. You can’t see it.
The reason you can’t see it, is purely a matter of viewpoint
6. In
fact;
some
problems
are
so
big
and
the
soluFon
seems
so
far
away,
that
they
simply
become
accepted.
PR
7. When we talk about this problem,
no-one seems to recognize it
8. You can run, but you can’t hide!
It’s going to catch up eventually.
Rush
to
on-‐line
2004
Rush
to
mobile
2011
What’s
going
to
happen
here?
9. What will happen when media migrates to mobile?
Mobile
ad
revenues
are
Fny
Google
“owns”
mobile
adverFsing
Mobile
ads
aren’t
performing
Mobile
ads
are
trending
poorly
“… advertising rates are ‘terrible’
“… rates on web sites are up to 20 times higher”
“… a yawning chasm”
- MaT
Murphy,
of
Kleiner
Perkins,
Mobile
Start
Up
fund.
4
321
11. If you are in media
And generate revenue from advertising
And if your audience is migrating to mobile
You may be in serious trouble!
12. • There is no silver bullet
• There is no single fix
• But there is a world of opportunity
• This presentation exists because we
have a solution to some parts of
this problem
To learn more contact Roger Grice
roger@lateralnz.com
