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Digital Painkillersfor Media
There	  are	  problems	  and	  fixes…..	  When you have the commercial equivalent of a knitting needle impaled in youreye, ...
So here’s a picture of the problem we seeThat’s right. You can’t see it.The reason you can’t see it, is purely a matter of...
PROBLEM	  Some	  problems	  are	  really	  BIG!	  
In	  fact;	  some	  problems	  are	  so	  big	  and	  the	  soluFon	  seems	  so	  far	  away,	  that	  they	  simply	  be...
When we talk about this problem,no-one seems to recognize it
You can run, but you can’t hide!It’s going to catch up eventually.Rush	  to	  on-­‐line	  2004	  Rush	  to	  mobile	  2011...
What will happen when media migrates to mobile?Mobile	  ad	  revenues	  are	  Fny	   Google	  “owns”	  mobile	  adverFsing...
Remember that question again?
If you are in mediaAnd generate revenue from advertisingAnd if your audience is migrating to mobileYou may be in serious t...
•  There is no silver bullet•  There is no single fix•  But there is a world of opportunity•  This presentation exists bec...
Healing digital pain
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Healing digital pain

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Transcript of "Healing digital pain"

  1. 1. Digital Painkillersfor Media
  2. 2. There  are  problems  and  fixes…..  When you have the commercial equivalent of a knitting needle impaled in youreye, your interest revolves around just one thing: stopping the pain – John O’HaraPROBLEM  If  you  can  see  the  problem  you  can  fix  it  
  3. 3. So here’s a picture of the problem we seeThat’s right. You can’t see it.The reason you can’t see it, is purely a matter of viewpoint
  4. 4. PROBLEM  Some  problems  are  really  BIG!  
  5. 5. In  fact;  some  problems  are  so  big  and  the  soluFon  seems  so  far  away,  that  they  simply  become  accepted.    PR
  6. 6. When we talk about this problem,no-one seems to recognize it
  7. 7. You can run, but you can’t hide!It’s going to catch up eventually.Rush  to  on-­‐line  2004  Rush  to  mobile  2011  What’s  going  to  happen  here?  
  8. 8. What will happen when media migrates to mobile?Mobile  ad  revenues  are  Fny   Google  “owns”  mobile  adverFsing   Mobile  ads  aren’t  performing  Mobile  ads  are  trending  poorly  “… advertising rates are ‘terrible’“… rates on web sites are up to 20 times higher”“… a yawning chasm”- MaT  Murphy,  of  Kleiner  Perkins,  Mobile  Start  Up  fund.  4321
  9. 9. Remember that question again?
  10. 10. If you are in mediaAnd generate revenue from advertisingAnd if your audience is migrating to mobileYou may be in serious trouble!
  11. 11. •  There is no silver bullet•  There is no single fix•  But there is a world of opportunity•  This presentation exists because wehave a solution to some parts ofthis problemTo learn more contact Roger Griceroger@lateralnz.com

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