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Leveraging Social Media to Advance Your Organization

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Learn how to ensure that your organization is making the best use of social media to build an online presence for your community.

Learn how to ensure that your organization is making the best use of social media to build an online presence for your community.

Published in: Social Media, Technology, Business

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  • 1. Leveraging Social Media to AdvanceYour Organization Roger Renteria Rochester Chapter
  • 2. About Roger  Technical Writer, Albuquerque, NM  New Mexico Tech, 2010  Secretary,Webmaster New Mexico Kachina Chapter, 2010-2013  Content Management, Social Media  Loves technology, websites, and online collaboration  Other: Blues Dancer.   http://linkedin.com/in/rrenteria
  • 3. Social Media Practices  From old to new  From hard to easy  Lessons learned  Sustaining an online community
  • 4. Hub and Spoke Website Email LinkedIn Google+ Youtube Twitter Facebook Instagram Pinterest
  • 5. Traditional Channels
  • 6. Traditional Channels
  • 7. Traditional Channels
  • 8. Navigate the Social Media Matrix Facebook Pages Groups Messages Events Twitter Retweets Follows # tags LinkedIn Groups Events Job Postings Google+ Pages # topics Trending
  • 9. Navigate the Social Media Matrix Flickr Galleries Groups Sets Instagram # tags Follows Pinterest Boards Shares YouTube Videos Responses Playlists
  • 10. Share with love  Social Media Friendly   Great graphics  Nice photos  Search Engine Optimized  MetaTags  Meta Description
  • 11. Mobile Friendly
  • 12. Tried and true, the stories  Perks  Scheduled emails  HTML/PlainText options  Real-timeTracking  Horrors  Flagged for “spamming”  Rate Limits  MailManager manual export  Email  Old: MailManager  New: MailChimp (or similar)
  • 13. Tried and true, the stories  Perks  Media rich  Cross-network sharing  Real-timeTracking  Schedule posts (with other services)  Drawbacks  Few followers  “Spammy”  Repetitive posts  Twitter  Facebook  Instagram  LinkedIn  Flickr  YouTube
  • 14. Tried and true, the stories Attract attention with  Photos  Graphics  Event Invitations  Questions  Facts Examples  Did you know that [insertTechComm- related fact]?  Join us for [event details]!  Don’t forget about this week’s event!  What are your thoughts on [topic]?
  • 15. Active Social Media  Weekly or Semi-Monthly  Schedule posts or set reminders (for yourself)  Automatically Cross-Post  Link social network accounts together  Facebook Twitter LinkedIn  Start group discussions  Encourage members to talk with each other
  • 16. Keep the Discussions Alive
  • 17. Plan Ahead  Schedule posts in advance  Cross-post
  • 18. Two-Way Communication Website Email LinkedIn Google+ Youtube Twitter Facebook Instagram Pinterest
  • 19. Resources  http://www.slideshare.net/viqui_dill/social-media-webinar- stc-cac-websites-wikis-part-2  http://www.slideshare.net/viqui_dill/stc13-ld- communications-publicity  http://www.slideshare.net/viqui_dill/stc-social-mediasurvey
  • 20. Leveraging Social Media to AdvanceYour Organization Your turn, let’s discuss! roger.renteria@gmail.com http://writetechie.com Rochester Chapter