Mhc new yearcampaign2011gm 1-11-11


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Use of media for hospital marketing

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Mhc new yearcampaign2011gm 1-11-11

  1. 1. Eyes On 2011- Banner Year for Social Media in HealthcareAre You Using the Full Spectrum of Social Media Tools? MyHealthCommunity Social Network, Inc 135 Market St., Portsmouth, NH, 03801 603-553-2997 Copyright © 2010 & 2011 MyHealthCommunity Social Networks, Inc. All Rights Reserved
  2. 2. Reflections on 2010- Position Your Needs for 20112010 Reflections- A landmark year for social media in healthcare! Growth Doubles in U.S. Hospitals’ Use of Social Media-890 Hospitals with 2337 social media sites. ONC and HHS implemented HITECH Act policy and programs including the final rule on meaningful use Stage 1, the final rule on standards and certification criteria. 62 Regional Extension Centers set up to help physicians become meaningful users of EHRs, Stage 2 plans beginning. Hospitals establish a social media presence to enhance patient outreach. Some offer helpful medical advice, and post latest news and technologies available at their hospitals. Mayo Clinic Center for Social Media announced including formation of a Social Media Health Network, dedicated to using social media to fight disease, promote and improve health care. Hospitals find unannounced Facebook Privacy Policy Changes Difficult to Keep Up. ePatients, health consumers demand transparency, increased quality and safety, process improvements and lowered costs.
  3. 3. The Right Tool To Keep Your Hospital’s Social Media Relevant in 2011An Online Community is the Tool for 2011 Tool to Keep You On Top of the GROWING Social Media Conversation Tool to Help You Address 2nd Stage of Meaningful Use Tool that Puts Your Hospital At the Controls for Social Media Tool To Give Your e-Patients What They Crave - Transparency! Tool to Offer Privacy to Your Patients on Social Media Tool Providing Structure for Your Physicians and Staff to Participate Tool To Improve Quality and Safety - A Way for Patients to Be Heard
  4. 4. Tools to Keep You On Top of the GROWING Social Media ConversationGrowth Doubles in U.S. Hospitals’ Use of Social Media Nov. 27, 2009 Nov. 27, 2010 Hospitals Participating 473 890 YouTube Channels 218 437 Facebook pages 254 701 Twitter Accounts 356 664 LinkedIn Accounts n/a 431 Blogs 57 106Hospital Social Media Sites 885 2339source: Social Media resources for health care professionals from Ed Bennett
  5. 5. Tools to Help You Address 2nd Stage of Meaningful UseIn an interview with iHealthBeat, National Coordinatorfor Health IT David Blumenthal shared his officesgame plan for 2011…“…increasing the amount of information that isexchanged in response to patient needs, assuringthat that information is crossing organizational andcommercial boundaries as it must because patientsdont restrict themselves to single organizationsfor the most part for their care.” [1][1] Read more:
  6. 6. Tool Offering Administrative Controls for Social MediaHospitals Find Staff Activity on Facebook Presents Unique HIPAA, Security and Regulatory Compliance IssuesUnannounced Facebook Privacy Policy Changes Difficult to Keep Up With Facebook photo leads to dismissal from nursing school [1] “Oceanside Nurses Fired for Facebook Postings”[2]source:[1] scrubsmag.comFacebook photo leads to dismissal from nursing school Posted: January 5th, 2011 | By Jennifer Fink, RN, BSN [2] Postings/2grZXIQTR0my9tYMH73ZqQ.cspx 6/10/2010 6:46 am
  7. 7. Tools To Give Your e-Patients What They CraveAll Patients will Soon Become e-Patients- Get to Know What is On Their Minds “…here’s a tip to all of the healthcare marketers and communicators out there: Get familiar with what e-patient means and advocate for the accurate, timely and comprehensive resources we crave. And then some.” Daphne Swancutt is Director, Healthcare Strategy at IMRE, and blogs at HealthIntel. source:
  8. 8. Tools To Improve Quality and Safety- Resolve to Listen to Our Patients“…Meanwhile, back in the C-suite, whats the role for me and other CEOs who wish to move this agenda along?Clearly, we must resolve to retain and expand our role as local champions for quality and safety, front-line based process improvement, and transparency in our own institutions.As heads of academic institutions, we should resolve to offer stories of our experiences to people in other hospitals, to help create a mutual learning environment. As industry leaders, we should resolve to encourage hard- hitting and effective regulation to move along a recalcitrant profession.And, we should resolve to develop the humility to trust that the patients have an important role in all this. We should invite them in, make them feel welcome, and shut up and listen when they show us a better way”.~ by Paul Levy, President and CEO of Beth Israel Deaconess Medical Center source: “Running A Hospital” 01/06/11
  9. 9. Tools to Address Underlying Community Health Factors & Meaningful Use “A new Robert Wood Johnson Foundation (RWJF)-commissioned Institute of Medicine (IOM) report argues that America’s less-than-stellar standing in these population health measures stems in part from inadequacies in the country’s system for gathering, analyzing and communicating health information that focuses not just on clinical care data but on the underlying factors that contribute to poor health, such as health behaviors and social determinants. The IOM report, For the Public’s Health: The Role of Measurement in Action and Accountability, reinforces the urgency to address health not just in the doctor’s office but where it starts—in our homes, schools, jobs and communities… Echoing the work of the RWJF Commission to Build a Healthier America, the report also calls for increased federal focus on the non-clinical factors that we know affect how healthy we are such as access to affordable, healthy foods; safe places for children to exercise; and access to high-quality education.”Source: For the Public’s Health Publisher: Institute of Medicine Published: Dec 09, 2010 This is the first of three corresponding RWJF/IOM reports on strengthening the public health system that will be released between now and the end of 2011.
  10. 10. Toolbox = Online Patient CommunityYour Toolbox for 2011to Meet YourSocial Media ChallengesAn Online Patient Community Grows with Your Community, Expands Patient Interactions More Privacy than Facebook, Twitter & Social Media Listen & Respond to Patient Concerns Inform Community on Your Safety and Quality Solutions Control Privacy of Patients with Your Community Structure for Physicians and Staff to Participate
  11. 11. Are You Content to Just Be A Social Media Presence?“…Many [hospitals] seem content to merely having a socialmedia presence – they’re not active in keeping postsupdated, do nothing to start conversational topics withpeople or even reply to serious concerns. “Hospitals arestill behind the times with social media and only a smallpercentage are actually involved,”~ Alisha Kuyper, spokeswoman for Flagstaff Medical Center in Arizona. [3]
  12. 12. Take the Next Step-Lead the Way with Your Own Patient Community Retool your Social Media Strategy for 2011 with Your Own Online Community… Visit our website for a short demo of our tool:
  13. 13. sales@myhealthcommunity.netMyHealthCommunity Social Network, Inc135 Market St., Portsmouth, NH, 03801603-553-2997Visit us
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