TOP 10 Learning Questions for Gathering Information and Scanning the Environment Chapter 3  Dr. Roel Tito Marcial May 21,2...
<ul><li>Forecasts about future sales </li></ul><ul><li>Everyday information about developments in the marketing environmen...
<ul><li>a large social, economic and political change </li></ul><ul><li>predictable and short-lived </li></ul><ul><li>a di...
<ul><li>Train sales force to scan for new developments </li></ul><ul><li>Motivate channel members to share intelligence  <...
4.  The following are sources of Competitive Information except: <ul><li>Dependent customer goods and services review foru...
<ul><li>The heart of the external records system is the order-to-payment cycle </li></ul><ul><li>Marketing managers need t...
<ul><li>Marketing intelligence system is a set of procedures used by managers to obtain everyday information </li></ul><ul...
7.  Doctors offering minimally invasive surgery to their patients is an example of <ul><li>Megatrend </li></ul><ul><li>Tre...
8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental fact...
9. Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospi...
10. Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatme...
ANSWERS to TOP 10 Learning Questions for Gathering Information and Scanning the Environment Chapter 3  Dr. Roel Tito Marci...
<ul><li>Forecasts about future sales </li></ul><ul><li>Everyday information about developments in the marketing environmen...
<ul><li>a large social, economic and political change </li></ul><ul><li>predictable and short-lived </li></ul><ul><li>a di...
<ul><li>Train sales force to scan for new developments </li></ul><ul><li>Motivate channel members to share intelligence  <...
4.  The following are sources of Competitive Information except: <ul><li>Dependent customer goods and services review foru...
<ul><li>The heart of the external records system is the order-to-payment cycle </li></ul><ul><li>Marketing managers need t...
<ul><li>Marketing intelligence system is a set of procedures used by managers to obtain everyday information </li></ul><ul...
7.  Doctors offering minimally invasive surgery to their patients is an example of <ul><li>Megatrend </li></ul><ul><li>Tre...
8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental fact...
9. Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospi...
10. Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatme...
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  1. 1. TOP 10 Learning Questions for Gathering Information and Scanning the Environment Chapter 3 Dr. Roel Tito Marcial May 21,2010
  2. 2. <ul><li>Forecasts about future sales </li></ul><ul><li>Everyday information about developments in the marketing environment </li></ul><ul><li>Past trends in the industry </li></ul><ul><li>D. Insights into why things are occurring in the marketing environment </li></ul><ul><li>E. Forecasts about past sales </li></ul>1. A marketing intelligence system is a set of procedures and sources managers use to obtain
  3. 3. <ul><li>a large social, economic and political change </li></ul><ul><li>predictable and short-lived </li></ul><ul><li>a direction or sequence of events that has some momentum and durability </li></ul><ul><li>predictable and long-lived </li></ul><ul><li>A direction or sequence of events that has no momentum and durability </li></ul>2. A trend is
  4. 4. <ul><li>Train sales force to scan for new developments </li></ul><ul><li>Motivate channel members to share intelligence </li></ul><ul><li>Network internally </li></ul><ul><li>Utilize government data sources </li></ul><ul><li>Utilize customer advisory panel </li></ul>3. The following are steps to improve Marketing Intelligence except:
  5. 5. 4. The following are sources of Competitive Information except: <ul><li>Dependent customer goods and services review forums </li></ul><ul><li>combination sites offering customer review forums </li></ul><ul><li>Independent customer goods and services review forums </li></ul><ul><li>customer complaint sites </li></ul><ul><li>public blogs </li></ul>
  6. 6. <ul><li>The heart of the external records system is the order-to-payment cycle </li></ul><ul><li>Marketing managers need timely and accurate reports on past sales </li></ul><ul><li>Companies organize their information into databases-customer, product and salesperson </li></ul><ul><li>Internal records system supplies happenings data </li></ul><ul><li>Marketing intelligence system supplies results data </li></ul>5. Which of the following is true:
  7. 7. <ul><li>Marketing intelligence system is a set of procedures used by managers to obtain everyday information </li></ul><ul><li>a fad is predictable and short-lived </li></ul><ul><li>the main demographic force that marketers monitor is population </li></ul><ul><li>the traditional household consists of a husband,wife and children </li></ul><ul><li>megatrends is small social,economic changes </li></ul>6. Which of the following is False?
  8. 8. 7. Doctors offering minimally invasive surgery to their patients is an example of <ul><li>Megatrend </li></ul><ul><li>Trend </li></ul><ul><li>Fad </li></ul><ul><li>Megafad </li></ul><ul><li>Tangible Service </li></ul>
  9. 9. 8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental factor? <ul><li>political-legal environment </li></ul><ul><li>natural environment </li></ul><ul><li>technological environment </li></ul><ul><li>socio-cultural environment </li></ul><ul><li>economic environment </li></ul>
  10. 10. 9. Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospital administrators studied M.B.A. at Ateneo Graduate School of Business.This is an example of <ul><li>macroeconomic trends </li></ul><ul><li>business and industry trends </li></ul><ul><li>microeconomic trends </li></ul><ul><li>social trends </li></ul><ul><li>environmental trends </li></ul>
  11. 11. 10. Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatment plants are examples of what kind of environmental factor? <ul><li>Natural environment </li></ul><ul><li>Political-legal environment </li></ul><ul><li>Socio-cultural environment </li></ul><ul><li>technological environment </li></ul><ul><li>economic environment </li></ul>
  12. 12. ANSWERS to TOP 10 Learning Questions for Gathering Information and Scanning the Environment Chapter 3 Dr. Roel Tito Marcial May 21,2010
  13. 13. <ul><li>Forecasts about future sales </li></ul><ul><li>Everyday information about developments in the marketing environment </li></ul><ul><li>Past trends in the industry </li></ul><ul><li>D. Insights into why things are occurring in the marketing environment </li></ul><ul><li>E. Forecasts about past sales </li></ul>1. A marketing intelligence system is a set of procedures and sources managers use to obtain
  14. 14. <ul><li>a large social, economic and political change </li></ul><ul><li>predictable and short-lived </li></ul><ul><li>a direction or sequence of events that has some momentum and durability </li></ul><ul><li>predictable and long-lived </li></ul><ul><li>A direction or sequence of events that has no momentum and durability </li></ul>2. A trend is
  15. 15. <ul><li>Train sales force to scan for new developments </li></ul><ul><li>Motivate channel members to share intelligence </li></ul><ul><li>Network internally </li></ul><ul><li>Utilize government data sources </li></ul><ul><li>Utilize customer advisory panel </li></ul>3. The following are steps to improve Marketing Intelligence except:
  16. 16. 4. The following are sources of Competitive Information except: <ul><li>Dependent customer goods and services review forums </li></ul><ul><li>combination sites offering customer review forums </li></ul><ul><li>Independent customer goods and services review forums </li></ul><ul><li>customer complaint sites </li></ul><ul><li>public blogs </li></ul>
  17. 17. <ul><li>The heart of the external records system is the order-to-payment cycle </li></ul><ul><li>Marketing managers need timely and accurate reports on past sales </li></ul><ul><li>Companies organize their information into databases-customer, product and salesperson </li></ul><ul><li>Internal records system supplies happenings data </li></ul><ul><li>Marketing intelligence system supplies results data </li></ul>5. Which of the following is true:
  18. 18. <ul><li>Marketing intelligence system is a set of procedures used by managers to obtain everyday information </li></ul><ul><li>a fad is predictable and short-lived </li></ul><ul><li>the main demographic force that marketers monitor is population </li></ul><ul><li>the traditional household consists of a husband,wife and children </li></ul><ul><li>megatrends is small social,economic changes </li></ul>6. Which of the following is False?
  19. 19. 7. Doctors offering minimally invasive surgery to their patients is an example of <ul><li>Megatrend </li></ul><ul><li>Trend </li></ul><ul><li>Fad </li></ul><ul><li>Megafad </li></ul><ul><li>Tangible Service </li></ul>
  20. 20. 8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental factor? <ul><li>political-legal environment </li></ul><ul><li>natural environment </li></ul><ul><li>technological environment </li></ul><ul><li>socio-cultural environment </li></ul><ul><li>economic environment </li></ul>
  21. 21. 9. Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospital administrators studied M.B.A. at Ateneo Graduate School of Business.This is an example of <ul><li>macroeconomic trends </li></ul><ul><li>business and industry trends </li></ul><ul><li>microeconomic trends </li></ul><ul><li>social trends </li></ul><ul><li>environmental trends </li></ul>
  22. 22. 10. Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatment plants are examples of what kind of environmental factor? <ul><li>Natural environment </li></ul><ul><li>Political-legal environment </li></ul><ul><li>Socio-cultural environment </li></ul><ul><li>technological environment </li></ul><ul><li>economic environment </li></ul>
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