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Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot
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Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02.ppt.pot

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  • 1. TOP 10 Learning Questions for Gathering Information and Scanning the Environment Chapter 3 Dr. Roel Tito Marcial May 21,2010
  • 2.
    • Forecasts about future sales
    • Everyday information about developments in the marketing environment
    • Past trends in the industry
    • D. Insights into why things are occurring in the marketing environment
    • E. Forecasts about past sales
    1. A marketing intelligence system is a set of procedures and sources managers use to obtain
  • 3.
    • a large social, economic and political change
    • predictable and short-lived
    • a direction or sequence of events that has some momentum and durability
    • predictable and long-lived
    • A direction or sequence of events that has no momentum and durability
    2. A trend is
  • 4.
    • Train sales force to scan for new developments
    • Motivate channel members to share intelligence
    • Network internally
    • Utilize government data sources
    • Utilize customer advisory panel
    3. The following are steps to improve Marketing Intelligence except:
  • 5. 4. The following are sources of Competitive Information except:
    • Dependent customer goods and services review forums
    • combination sites offering customer review forums
    • Independent customer goods and services review forums
    • customer complaint sites
    • public blogs
  • 6.
    • The heart of the external records system is the order-to-payment cycle
    • Marketing managers need timely and accurate reports on past sales
    • Companies organize their information into databases-customer, product and salesperson
    • Internal records system supplies happenings data
    • Marketing intelligence system supplies results data
    5. Which of the following is true:
  • 7.
    • Marketing intelligence system is a set of procedures used by managers to obtain everyday information
    • a fad is predictable and short-lived
    • the main demographic force that marketers monitor is population
    • the traditional household consists of a husband,wife and children
    • megatrends is small social,economic changes
    6. Which of the following is False?
  • 8. 7. Doctors offering minimally invasive surgery to their patients is an example of
    • Megatrend
    • Trend
    • Fad
    • Megafad
    • Tangible Service
  • 9. 8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental factor?
    • political-legal environment
    • natural environment
    • technological environment
    • socio-cultural environment
    • economic environment
  • 10. 9. Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospital administrators studied M.B.A. at Ateneo Graduate School of Business.This is an example of
    • macroeconomic trends
    • business and industry trends
    • microeconomic trends
    • social trends
    • environmental trends
  • 11. 10. Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatment plants are examples of what kind of environmental factor?
    • Natural environment
    • Political-legal environment
    • Socio-cultural environment
    • technological environment
    • economic environment
  • 12. ANSWERS to TOP 10 Learning Questions for Gathering Information and Scanning the Environment Chapter 3 Dr. Roel Tito Marcial May 21,2010
  • 13.
    • Forecasts about future sales
    • Everyday information about developments in the marketing environment
    • Past trends in the industry
    • D. Insights into why things are occurring in the marketing environment
    • E. Forecasts about past sales
    1. A marketing intelligence system is a set of procedures and sources managers use to obtain
  • 14.
    • a large social, economic and political change
    • predictable and short-lived
    • a direction or sequence of events that has some momentum and durability
    • predictable and long-lived
    • A direction or sequence of events that has no momentum and durability
    2. A trend is
  • 15.
    • Train sales force to scan for new developments
    • Motivate channel members to share intelligence
    • Network internally
    • Utilize government data sources
    • Utilize customer advisory panel
    3. The following are steps to improve Marketing Intelligence except:
  • 16. 4. The following are sources of Competitive Information except:
    • Dependent customer goods and services review forums
    • combination sites offering customer review forums
    • Independent customer goods and services review forums
    • customer complaint sites
    • public blogs
  • 17.
    • The heart of the external records system is the order-to-payment cycle
    • Marketing managers need timely and accurate reports on past sales
    • Companies organize their information into databases-customer, product and salesperson
    • Internal records system supplies happenings data
    • Marketing intelligence system supplies results data
    5. Which of the following is true:
  • 18.
    • Marketing intelligence system is a set of procedures used by managers to obtain everyday information
    • a fad is predictable and short-lived
    • the main demographic force that marketers monitor is population
    • the traditional household consists of a husband,wife and children
    • megatrends is small social,economic changes
    6. Which of the following is False?
  • 19. 7. Doctors offering minimally invasive surgery to their patients is an example of
    • Megatrend
    • Trend
    • Fad
    • Megafad
    • Tangible Service
  • 20. 8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental factor?
    • political-legal environment
    • natural environment
    • technological environment
    • socio-cultural environment
    • economic environment
  • 21. 9. Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospital administrators studied M.B.A. at Ateneo Graduate School of Business.This is an example of
    • macroeconomic trends
    • business and industry trends
    • microeconomic trends
    • social trends
    • environmental trends
  • 22. 10. Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatment plants are examples of what kind of environmental factor?
    • Natural environment
    • Political-legal environment
    • Socio-cultural environment
    • technological environment
    • economic environment

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