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About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
About Asia Company Profiler 2012
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About Asia Company Profiler 2012

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Company Profiler 2012 of About Asia Business Consulting. We connect you to China by market research, positioning and business matching.

Company Profiler 2012 of About Asia Business Consulting. We connect you to China by market research, positioning and business matching.

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  • 1. About Asia | 2012 | 东方生意桥About Asia Business Consulting is a Dutch – Chinese advisoryfirm specialized in connecting your business to China.We prepare, position and connect companies to the growing markets of China.We do this together with you by (i) creating a solid China Strategy for your business, (ii) identifying the most valuable contacts & retrieving important sectorinformation and (iii) connect you to our network which gives you a head start in China. To successfully invest in China, a local approach is crucial.Networking plus on-the-spot research is our core business and combined with our academic and hands-on practical knowledge, we are ready to facilitateyour move to China.About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 2. About Asia | 2012About Asia Business Consulting is a Dutch – Chinese advisoryfirm specialized in connecting your business to China.What can About Asia do for your business?Our main service is to establish contacts for you in China and to perform local market research. This is the first step for We build a local network in China for your company. This opens up new opportuntiesany company wanting to do business in China. Our local approach guarantees you that you will have knowledge of the specifically created for your business.local situation in China which increases your chances of success. We always have one of our consultants on the spot –Sophia Huang– Consultant About Asiain China, and most of us divide our time between Holland and China to stay in touch with clients and our Chinesenetwork. We provide you with knowledge of local Chinese customs and can use our network quickly in your favor.In every sector in China it is all about the people you know.In whatever sector you will be active in China, it is extremely important to know the right people to create thecooperation you are looking for. Establishing a network takes time and commitment, we constantly manage andexpand our network in China to serve our clients in the best way we can. The carefully designed business model wepresent in this document helps our clients to build up a respectable and solid contact database in China in a structuredway. In addition to building this network for you, we perform crucial local market research that helps you understandyour Chinese business environment, represent your company and if requested we guide you personally in China.Questions we will answer for you.What are the service and price levels in China in my sector and do they differ per city or region? Who are my maincompetitors in China? With whom should I co operate? How are projects initiated in China and how can I be involvedfrom the beginning? What cultural obstacles will I encounter in China?About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 3. Why China?China is expected to be the largest economy in the world (leaving the United States second) before 2020. Inthe last 30 years China has grown from a closed, agricultural based medium sized economy to atransitional, industrial and rapidly growing economic powerhouse. China’s economy has shown growth rates of 10% on average for 30 years in a row. This This year (2012) Mr. Xie Jinping will be economic growth is unprecedented and installed as China’s new president. has transformed the country enormously. The general view is that this leader is more progressive, which will open the country to more foreign influence. Foreign direct investment (FDI) China is the largest country in the world in China rose to a record in terms of population. More than $116.0 billion in 2011, 1.3 billion people underscoring confidence of foreign (+/- 20% of the world population). About companies that rising incomes will boost 200 cities in China have over 1 million demand in the world’s fastest-growing inhabitants. major economy. Strive to be ahead of your competitors. China is the world’s largest market for basically anything in 2040.About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 4. Our experienceIn the last five years we have created a valuable network and research base that has shaped direct entrypoints and a head start for our clients. We advise our clients where and in what way they are most likely tosucceed in China.3PLUS1 is a consortium of F.C. Utrecht is a professional Chinese Radio & TV Production, camera, editing Extended Music (EM) is afour medium-large Dutch football club active in the top connects Chinese and and post-production are the management and bookingsarchitect firms founded to football league in the Western culture and activities of 16X9 agency for DJs/producers.discover the opportunities Netherlands. About Asia is society by different media Filmproduction. In October We executed marketin China. About Asia is the the representative of F.C. channels. CRTV 2011, 16X9s documentary research for EM, and arerepresentative of 3PLUS1 Utrecht in China and has broadcasts in Mandarin, "Urbanisation in China" has building a Chinese networkin China and has initiated contact with several Cantonese and Dutch. won the award for best with stakeholders in thepositioned the company in Chinese super league clubs About Asia covers various documentary at the music industry thatthe Chinese market by and government officials in developents in China for Istanbul International Film comprises record labels,providing market research, China. We work with F.C. CRTVs shows by being Festival. Currently About event organizers andcreating entry contacts and Utrecht to utilize the on-the-spot at importants Asia works with 16X9 on artists. Collaborationsmanaging relations with opportunities that Chinas events in China and the another documentary about between Dutch andChinese counterparts and growing sports market offers. Netherlands. China. Chinese producers haveprospective clients. been initiated.About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 5. Our business Model | Prepare > Position > ConnectWe structure our services in three separate phases: Prepare > Position > Connect. With these services weoffer our clients a cost efficient way to tap into the largest growing market in the world. Each phase has adifferent purpose and contributes to a constructive China Strategy for your business. Prepare > Position > ConnectAbout Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 6. Annual Business Cycle | 12 months | 3 periodsOur 12 month business cycle pictured below enables you to carefully choose the right strategy and enterChina in the right way, by connecting to the right people. By following the Prepare > Position > Connectmodel, you will have a solid base of information and contacts with which you can succeed in China. “This phase is important as Month 1 Month 2 Month 3 Month 4 Month 5 you have to know the local situation before you can act. Period 1: We execute market research Prepare by doing dozens of interviews Strategy Preparation Local market research Local market research Reporting & in your sector in China and at Development phase month 1 (China) month 2 (China) evaluation the same time establish the period base of your new China network. “During this phase we position Month 5 Month 6 Month 7 Month 8 Month 9 your product or service and take culture and persuasive Period 2: marketing into account when Position Positioning Preparation Focused positioned Focused positioned Reporting & doing so. You now know what and follow- phase meetings (China) meetings (follow-up, China) evaluation Chinese potential business up strategy period partners would like to see and this is what we communicate.” “We introduce you to your new possible partners and Month 9 Month 10 Month 11 Month 12 Month 1 clients on-the-spot in China Period 3: and prepare these meetings carefully. The right attitude is Connect Entrance Preparation Follow-up focused Introducing the client First annual crucial now. We guide you phase meetings (China) physically (China) evaluation strategy through this sometimes tricky cultural process.”About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 7. Prepare | 4 MonthsBefore a strong position in the Chinese market can be attained, it is extremely important to know what isgoing on in your sector in China. The exploring period is of key importance (especially for companies withlittle or no experience or contacts in China). Month 1 Month 2 Month 3 Month 4 Month 5Strategy Preparation phase Local market research month 1 (China) Local market research month 2 (China) Reporting & evaluationDevelopment periodIn this period, About Preparing the local market research is The first month of research will be In this phase we have more information We work with practicalAsia together with important in order to attain the intensive. All information that could about the industry and better reporting materials, it willthe client decides on predefined deliverable results. Here potentially be relevant is stored in understand the developments in your be clear to you what wean initial focus area we scan the regions we will visit and structured interview formats. We sector. The appointments become more did, and why we tookand strategy. We contact the persons we will meet. In actively search for the best sources in focused but still informative and not too those actions in China forplan where we have addition, this phase contains practical your sector. Network events in China business focused yet, as your business your company. We deliverto go and who we preparations (visa, travels etc). are attended to increase fact finding positioning and representation will take practical, usable results.have to meet. results and the network base. place in the next phase. In this phase you will receive: • Market scan • Contact database • Interview reports • Advice on positioning (China Strategy first draft)About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 8. Position | 4 MonthsA strategic position can be attained in China only when realizing that we are dealing with a different cultureand another way of doing business. About Asia will advise on marketing materials, continues relationshipbuilding and will start and the positioning of your company in China. Month 5 Month 6 Month 7 Month 8 Month 9Positioning Strategy Preparation phase Focused positioned meetings (China) Focused positioned meetings (follow- Reporting & evaluationDevelopment up, China) periodIn this period, we review We advise and prepare modern but During the second visit we focus on We establish a solid relationship with We work with practicalthe advised actions of localized tools to communicate the meetings with potential future business your potential business partners. We reporting materials, it willthe Prepare phase and client’s product or service with partners and clients. We communicate focus on business minded contact to be clear to you what wework on a good strategy potential future business partners. We the predefined message on the right spot make sure you can talk serious did, and why we tookof our client in China. focus on which appointments we want at the right time. The goal of these business once you arrive in China those actions in China forWe aim to create an to make (and schedule them) for the meetings is to prepare the Chinese side yourself in the connect phase. your company. We deliveroptimal response from second China visit. Next to that, this for meeting you during the next phase practical, usable results.our client’s new China phase contains practical preparations. (Connect) in which we want to discussnetwork. serious co operation possibilities. In this phase you will receive: • Local representation of your business • Contact database (extended) • Interview reports • China strategy (extended)About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 9. Connect | 4 MonthsPossible Chinese partners and clients are introduced to you in this phase, as we have created goodconditions for the introduction of your company. Constructing your own personal ‘click’ (guanxi) withChinese business partners will be an interesting process. Month 9 Month 10 Month 11 Month 12 Month 1Entrance strategy Preparation phase Follow up focused meetings (China) Introducing the client physically (China) First annual evaluationdevelopmentIn this period, the During this preparation phase we Before introducing you, we make sure You will be introduced to the We evaluate the firststrategy must define strongly focus on specific parties the meeting will be focused on the established contacts and we guide you year of co operationthe way to enter the with which we have already wanted topic, by means of a during these meetings. From here and possibly create newmarket. You will constructed a connection. We make preparation visit (relationship business can develop directly between targets for year two.prepare your sure you feel prepared for a management). We once more point you and the Chinese side. We can alsopersonal introduction convenient on-the-spot out the purpose of your visit to China introduce you to a trustworthy officeand related introduction. We arrange a program to your potential Chinese that can advise you in regard to legalpromotion materials. of meetings for you in China. partners/clients. issues. In this phase you will receive: • Connecting you to a number of parties on-the-spot in China • Comprehensive contact database • Follow-up strategy including practical implications of all findingsAbout Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl
  • 10. Contact usPlease contact us at info@aboutasia.nl for more information and visit our websitewww.aboutasia.nl to find out more about our services, our team and our references. NETHERLANDS HONG KONG Ferguutstraat 20-3 Suite 902, 9/F 1055SZ Amsterdam 26 Des Voeux Road The Netherlands Central Hong Kong info@aboutasia.nl info@aboutasia.nl www.aboutasia.nl www.aboutasia.nl Mr. Michiel Roosjen Mr. David Yao +316 28054886 +86 13902910203 Mr. Roel Sprangers Mr. Yok Zhang +316 24903664 +86 13530055722About Asia Business Consulting. This profiler is for information purposes only. About Asia is a consulting firm specialized About Asia.in advising its clients on how to generate business in and from Asia. Please contact us for more information at: Business Consultinginfo@aboutasia.nl - www.aboutasia.nl

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