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Alex Osterwalder, PhD

Alex Osterwalder, PhD
Business Model Thought Leader

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Good Power Point Presentation Good Power Point Presentation Presentation Transcript

  • Good PPTDESIGN ! Alex Osterwalder, PhD! Business Model Thought Leader!
  • this is more serious than youmight imagine…
  • and then he gets hismoment… BIG
  • …but Ajit doesn’t like the pitch
  • all Ajit said, was …
  • what mistakes do you think Gregmade in his presentation?
  • Greg didn’t respect the basicrules of a good ppt-presentation
  • Greg could have convinced Ajitby focusing on…
  • audience 1
  • audience! &! wants!
  • 1! 2!3!
  • …all three of them have thesame cognitive limitations
  • start using… E C S
  • start using… Emotionally C S
  • start using… Emotionally Competent S
  • start using… Emotionally Competent Stimuli
  • …now analyze the particularities ofeach of your audience segments
  • WHO are they really?
  • simple audience profiler[Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her[Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • simple audience profilerwhat does he/she hear? what does he/she see? who influences her? how? his/her environmentwhat his/her environment says his/her friendswhat his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinkswhat does he/she hear? what does he/she see? who influences her? how? his/her environmentwhat his/her environment says his/her friendswhat his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinkswhat does he/she hear? what does he/she see? who influences her? how? his/her environmentwhat his/her environment says his/her friendswhat his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • content & structure 2
  • a way to start yourpresentation…
  • define the following componentsto clarify your message…
  • context: most ppt-presentations are horrible today (dbybp)
  • context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills
  • context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills point Aif you don’t improve, your audiences willcontinue to be bored
  • context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills point A point Bif you don’t improve, but you want to your audiences will enchant your audiencecontinue to be bored every time
  • context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills point A action point Bif you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audiencecontinue to be bored design method every time
  • use the following rules to make yourmessage stick with your audience…
  • define the content that should gointo your ppt presentation…
  • use your…
  • audience profile[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • … then brainstorm on “what youraudience really wants to know…”
  • audience profile[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • audience profile ?![Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • audience profile ?! ?! ?! ?! ?! ?![Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • group post-it notes together that“feel like” they belong together…
  • … in five columns?! ?! ?! ?! ?! ?! ?!
  • give each column a title and putthem in order
  • title! title! title!title!?! ?! ?! ?! ?! ?! ?!
  • … congratulations: that’s all thecontent you will need
  • … now “inject” stories that reallyresonate with your audience
  • visual design 3
  • 0
  • 1
  • 2
  • 3
  • bad
example

  • remember: respect youraudience’s cognitive limitations…
  • so start using…
  • for example from…
  • BUT eliminate to the coremessage…
  • in other words…
  • use “white space” generously
  • delivery 4
  • capture your audience…
  • by frequently asking youraudience questions…
  • by NOT sticking to…
  • by giving your audience short slotsto interact among each other…
  • and don’t forget that even…
  • the best presenterswith NO spare time…
  • …rehearse
  • …rehearse…rehearse
  • …rehearse…rehearse…rehearse
  • thank you foryour attention!http://business-model-design.blogspot.com
  • ANNEX A: image rights
  • r000pert

  • proprietary images Morgan
Stanley
 John
Medina
 foxdiddy

  • all other images: iStockphoto
  • ANNEX A: book references