Your SlideShare is downloading. ×
College and University Social Media Strategy
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

College and University Social Media Strategy


Published on

Social media best practices and tips for colleges using social media.

Social media best practices and tips for colleges using social media.

Published in: Education, Technology
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. + Social Media For Colleges Rebecca Roebuck
  • 2. + Including…  What is social media  Social media best practices  Social media strategy ideas  What are other colleges doing
  • 3. + What is social media?  People having conversations online  Use online tools to share information  News, pictures, videos, music, user generated content  Tools consist of web-based and mobile networks and communities  People with similar interests share, create, network and interact
  • 4. + Why does social media matter?  Social media is changing the ways we discover and share information.  Social and interactive  Not passive, waiting for information to come to us  Everyone is involved in searching for, creating and sharing information.  We are all experts in something and it is our responsibility to share that knowledge with the world - social media makes that possible
  • 5. + Social media best practices  Plan  Content calendar  Crisis communication plan  Listen!  Monitor comments, mentions, discussions  Communicate and interact  Regular updates  Students can speak directly to the school  Connect  Follow, Like  One-to-one connection with students  Build a presence  Provide interesting information
  • 6. + Social media strategy  Increase Donations  Donation tab on Facebook page  Text donating  Promote text donating at all events  Campus events  Alumni events  Community events
  • 7. + Social media strategy  College Sports  Live tweet from sports events  Find and follow student athletes and coaches  Help coaches use social media to connect with prospective athletes  Focus on the positive  Use social media monitoring to monitor for negative conversations
  • 8. + Social media strategy  Use photos to showcase college  Instagram  Photo sharing mobile app  Pinterest  Virtual pinboard to share and discover new things  Create boards to feature segments of university and events
  • 9. + Social media strategy  Showcase campis buildings, landscape, seasons  Facebook cover photos
  • 10. + Social media strategy  Blog  Create a blog to share and illustrate the college experience  Posts can come from students, staff, faculty  Big name guest blog posts from notable alumni
  • 11. + What are other colleges doing?  Organize and promote all social network pages
  • 12. + What are other colleges doing?  Custom Facebook welcome tabs including virtual tour
  • 13. + What are other colleges doing?  Use Foursquare to highlight campus community and provide virtual tour and tips
  • 14. + Connect  Rebecca Roebuck  @roebuckr 