Libraries And Twitter

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Presentation from ACRL National Conference, Seattle, WA

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Libraries And Twitter

  1. 1. Tweeting in the Library
  2. 2. “ It seems like when you give people easier ways to share information more good things happen.” ~ Evan Williams, CEO and founder of Twitter
  3. 3. What is Twitter? <ul><li>140 Characters (including Spaces) </li></ul><ul><li>Broadcast </li></ul><ul><li>Conversation </li></ul>
  4. 4. How to use it <ul><li>Cell Phone </li></ul><ul><li>Tiny URL </li></ul><ul><li>Hash Tags </li></ul><ul><li>2,000 applications using Twitter API </li></ul>
  5. 5. Who uses it? <ul><li>Median age is 31 </li></ul><ul><li>Generally get other online content through mobile device </li></ul><ul><li>11% of online adult users in Pew survey have use microblogging </li></ul>Based on PewResearch Center’s report “Twitterpated” Feb. 12, 2009
  6. 6. Who uses it? <ul><li>Companies </li></ul><ul><ul><li>CEOs & Other Employees </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Marketing </li></ul></ul>
  7. 7. Libraries & Twitter
  8. 8. General use for libraries <ul><li>Marketing </li></ul><ul><li>News & links </li></ul><ul><li>Patron response </li></ul>
  9. 9. Other uses for libraries <ul><li>Reference </li></ul><ul><li>Updates </li></ul><ul><li>New resources </li></ul>
  10. 10. Other uses for libraries <ul><li>Reference </li></ul><ul><li>Updates </li></ul><ul><li>New resources </li></ul>Really we’re talking marketing
  11. 11. New Title Tweets <ul><li>Goal: Generate New title list in Twitter </li></ul><ul><li>Title- Author: link subject hashtag </li></ul><ul><li>Use only Millennium, Excel & Twitter </li></ul>
  12. 13. Data provided on 3/10/09 by tweetstats.com
  13. 21. Next Steps <ul><li>Automate. </li></ul><ul><li>RSS feed & Tweets, multi-use. </li></ul><ul><li>Generated by scanner </li></ul><ul><li>Add subject-specific titles to Dept. feeds </li></ul>
  14. 23. Problems with Twitter <ul><li>100 tweet per hour limit </li></ul><ul><li>No tags </li></ul><ul><li>Conversation not easy to follow </li></ul><ul><li>Search questionable </li></ul>
  15. 24. Follow us on Twitter <ul><li>Rodzvilla (that’s me) </li></ul><ul><li>Beatleynewtitle (new title list) </li></ul><ul><li>Simmonsgslis (multi-user twitter) </li></ul>

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