Your SlideShare is downloading. ×
EmersonEPub
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

EmersonEPub

412
views

Published on

Slide Presentation for Electronic Publishing Concentration for Emerson College, March 26, 2009.

Slide Presentation for Electronic Publishing Concentration for Emerson College, March 26, 2009.

Published in: Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
412
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Electronic Publishing Concentration @ WLP John Rodzvilla WLP Dept Emerson College March 26 2009
  • 2.
    • Proposed Course Sequence
  • 3.  
  • 4. Electronic Publishing Courses
    • Electronic Publishing Overview (PB692)
    • Creating & Managing Web Content
    • Online Marketing & Publicity
    • Advanced Digital Publishing
  • 5. Overview Class
    • Foundations
      • Overview of Networks
      • Issues in Digital Copyright
      • Markup Languages
      • Basics of Designing for the Web
      • Digital Production Methodology
  • 6. Overview Class Objectives
    • Students learn:
      • How to plan, design, & produce content using an online channel. 
      • How to use new publishing tools to create and distribute content.
      • To explore e-publishing formats, processes and techniques.
      • How to research, present and sell their ideas as publishing professionals.
  • 7. Creating & Managing Web Content
    • Creating & Editing in Markup Language
        • HTML, XHTML & CSS
    • Principles of Web Design & Usability
    • Effective Site Structure
    • Content Management Systems
  • 8. Creating & Managing Web Content Objectives
    • Students learn:
      • How to plan, design & create an online portfolio site. 
      • How to create accessible sites that conform to web publishing standards.
      • How to use stylesheets to create multi-platform content.
  • 9. Online Marketing & Publicity
    • Getting Noticed Online
    • Podcasts & Blogs
    • Ads & Sponsorships
    • Social Media
    • Search Engine Optimization
    • Personalization
  • 10. Marketing & Publicity Objectives
    • Know how to develop & launch an online campaign.
    • Measure success of a web campaign.
    • Understand how online marketing requires different skills.
    • Explore how social media is changing the way marketing works.
  • 11. Advanced Digital Production
    • Website Production
    • XML
    • Content Management Systems
    • Open Source Publishing
    • Electronic Book Formats
  • 12. Advanced Digital Production Objectives
    • Design & manage a content system.
    • Develop content in different formats for multiple platforms.
    • Learn about open source options for content creation & management.
  • 13. Graduate vs. Undergraduate Classes
  • 14. Expectations
    • Graduate
      • Professional level work.
      • Blog entries that illustrate an understanding of key concepts.
      • Ability to present in an effective manner.
    • Undergraduate
      • Ability to keep pace with class readings and lectures.
      • Weekly posting illustrating an understanding of design.
      • Ability to present own work to peers.
      • Understand how key concepts fit together.
  • 15. Weekly Class
    • Graduate
      • Seminar style with focus on discussion.
      • Fast pace with discussions built on readings.
      • Discussions both in-class and online.
      • Work on in-class exercises to completion (may mean outside class work).
    • Undergraduate
      • Seminar style with focus on lecture.
      • Classes focused on core design principles.
      • Discussion of blog entries.
      • Work through in-class exercises on markup languages.
  • 16. Assignments
    • Graduate
      • Final Project (15-20 pages & 15 minute presentation)
      • Interview Paper (10-15 pages)
      • Word of the Day Presentation (10 minutes)
      • Blog discussion
    • Undergraduate
      • Research paper (10-15 pages)
      • Final project (3-5 web pages & 5 minute presentation)
      • Blog discussion
  • 17. The Good, the Boring & the Ugly
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. These slides can be found at www.slideshare.com/Rodzvilla/EmersonEPUB. A companion website can be found at www.rodzvilla.com/EmersonEPub.html

×