Emerson College PB 692 class 1 Fall 2008

Electronic Publishing Overview Fall 2008 PB692 John Rodzvilla Emerson College

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“ What we have to do is create a simultaneous digital business even as we operate our traditional publishing company, we have to invest in digital even though it isn't offering much yet in the way of financial returns. And it's too early to know where the biggest returns will come from.”
~Carolyn Reidy, president and CEO of Simon & Schuster, from the Wall Street Journal , 9/7/07

Syllabus for PB 692
Course Description
Goals & Methods
Course syllabus
Format of course
Policies
Calendar
Readings

Syllabus for PB 692
Themes of the Course
Class Survey
Online tools
WebCT
Class wiki
Delicious Site
RSS reader
Class Blog

Course Description
An overview of the various types of electronic publishing. The class will explore various methods of digital publishing including e-books and website creation. The course is designed to provide students with a basic understanding of the planning, development and management of a digital system.

OBJECTIVES

Explain the craft of multi-channel digital publishing.
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Emphasize both the theory & hands-on creation/ management of multimedia products & services.
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Introduce the theoretical & practical underpinnings of how online technology is changing how we publish information.
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Discuss e-content design, content management systems, interactive usability, information architecture, & project management.
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Play with different online tools to conceive, plan, design, produce and publish text, graphic, photographic and rich media content .

STUDENT GOALS

Plan, design, produce, host and publish content using an online channel.

Learn how to use new publishing tools to create and distribute content.

Understand & apply the different e-pub formats, technologies, products & services.

Define, explain & apply relevant concepts from the fields of interactive design, e-content design & information architecture.

Define, explain & apply basic project management techniques for the design & development of interactive e-content for the web.

Learn how to research, present, defend and sell your ideas in a professional context.

Explore the trends, roles & opportunities in e-publishing & be prepared for a job in the industry.

Readings from
-Textbooks
-Articles
-Websites

Word of the Day Presentation

Posting & Discussion of Articles on Class Weblog

Class Participation

Interview with an
E-publishing Professional

Final Project

Course Syllabus
Format of course
Policies
Calendar
Readings
Assignments

Format of Course
In-Class Discussion on Special Topics
Word of the Day
Lecture
Labs

Policies
Attendance
Lateness
Assignment
Grading
Classroom Policies
Disability Statement
Plagiarism

Policies
Attendance
Lateness
Assignment
Grading
Classroom Policies
Disability Statement
Plagiarism
The Fine Print

Calendar
Class Topics
Due Dates

Readings
Required Textbooks
Recommended Textbooks
Reserves
Additional Articles and Website
Teleread
Publishing 2.0
Smashing Magazine
Other Sources

Class Survey What are you doing online?

Operating Systems

Cell Phone Use

Internet Connection

Broadband Speeds by Country

Browsers http://marketshare.hitslink.com/report.aspx?qprid=0&qptimeframe=Q&qpsp=37

Hours Spent Online

Other results
50% have never listened to a digital audiobook
71 % often read articles online
71% never read an e-book
50% read online sites from traditional media daily
41% read blogs daily
64% watch online video (mostly on weekends)
85% never use an RSS reader

Who is your online audience?

And who isn’t online?

Why Are We Here?
I'm interested in learning more about ways to share and store information online.
I’d like to better understand the basics of website design and be able to know what is wrong with a poorly-designed page and how to better organize it.
I am interested in electronic publishing because it has so much potential, and I am curious about what the future will hold for the traditional book format.
I'm interested in ebooks and print on demand and how technologies can combine to improve publishing and make it more environmentally friendly.
I just want to be prepared for the future of publishing.

Themes of the Course
Working Definition of electronic publishing.
Economics of electronic publishing.
Content management and analysis.
Understanding of the programming and procedures used to create electronic content.
How electronic publishing is changing our understanding of the publishing industry.

Online Tools

WebCT
Syllabus
Links
Class Readings
Class Slides

Class Wiki
Group site for
Contact information
Lab Exercises
Presentations
Interviews

What’s a Wiki
Created by Ward Cunningham in 1994, released in 1995.
Idea: Create the simplest online database possible.
Four Characteristics
The pages must be stored in a central, shared repository. The wiki should be located in one place to make it easy to share.
Anyone should be able to edit pages. Wikis are flexible, which means the organization of the information on each page can be changed as needed and not just by an expert or an administrator.
Editing should be easy and accessible and not require special tools. The wiki should be simple, making getting started easy.
Formatting information pages should be much simpler than using HTML. The tags in Wiki are much easier to understand and use than the same codes needed for most webpages.

Class Weblog
Group site for entire class to use as a blog for the class.
We will use it as a forum for online discussion for our class discussions.

Types of Weblog Entry
Posting Assignments (posting only)
Journaling, Diary (text only)
Posting links (bookmarking)
Posting links with some description (bookmarking with tags)
Posting links with some analysis of content (standard blog)
Posting a link with analysis and synthesis of ideas both from the linked site and elsewhere that show a deeper understanding of the content within the link. Analysis has a defined audience
Extended analysis and synthesis over a long period of time that builds on previous posts, links, and comments. (complex blogging.)

Types of Weblog Programs
Movable Type
Uses Perl and MySQL
Available as open source
Used by Emerson
Blogger
Simplest blogging tool available.
Connects to gmail account.
Word Press
Needs a webhost that offers PHP and MySQL
User manages set-up and maintenance of publishing platform.

Delicious
Social bookmarking site
Social- you can share links and see other people’s links
Bookmarking- take your browser bookmarks online.
Class site delicious.com/WP692

Delicious
Why use social Bookmarks?
Research - Writing an article? Slaving away on your dissertation? Keep track of all the source materials and commentary that you find online.
Wishlist - Go to any commerce site, find what you like, save it to delicious and tag it as wishlist. Then you can tell people to check out your wishlist bookmarks by giving them a link to
Vacation - Save links to hotels, activities, and transportation and use tags like "travel", "vacation", and "to-visit". Collaborate with friends and family by using the "for:username" tag.
Linklog - Save bookmarks to interesting websites and add a bit of commentary to create a lightweight linklog. Then, use linkrolls or the daily blog posting feature to include your delicious bookmarks on your blog or website.
Cookbook - Whenever you find a great recipe on a website, save it to delicious.
Collaboration - Friends, coworkers, and other groups can use a shared account, special tag, or their delicious networks to collect and organize bookmarks that are relevant -- and useful -- to the entire group.

RSS
Really Simple Syndication
Brings the web to you
Accessed through a reader
Yahoo
Google Reader & iGoogle
Bloglines
Firefox
Outlook

Twitter
Microblogging program.
“ Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? ”
140 character limit
Accessible through RSS, texting, & other services.

Exercises
Develop your profile on the class wiki
Sign up for Twitter, follow class site PB692
Sign up for Delicious and connect to the class, add some links (class blog, wiki, WebCT)
Post blog entry
Add required blogs to RSS reader (outside of class)

Weekly video
The Machine is Us/ing Us
All videos are copyright their respective copyright owners and used based on Creative Commons licenses.

Emerson College PB 692 class 1 Fall 2008

by John Rodzvilla on Nov 16, 2008

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Emerson College PB 692 class 1 Fall 2008 — Presentation Transcript