Web2 0 Persentation Rod Ward
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Web2 0 Persentation Rod Ward

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Presentation about the implications of Web 2.0 for health care providers. Belfast 6th Dec 2008

Presentation about the implications of Web 2.0 for health care providers. Belfast 6th Dec 2008

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Web2 0 Persentation Rod Ward Web2 0 Persentation Rod Ward Presentation Transcript

  • Online social networking tools (Web 2.0) and their implications for Health and Social Care Rod Ward http://www.rodspace.co.uk [email_address] HSC ICT Training Group – Belfast 5 th Dec 2008
  • Background
    • A&E Nurse ,Educationalist, Informatician
    • Doctoral student
    • Freedom of Information campaigner
    • Member of awkward squad
    • Internet experience since 1991 (archie, gopher & usenet newsgroups)
    • Experience of Live Blogging & Group Blogging eg Informaticopia
    • 25,000 edits on wikipedia
  • Blog, vlogs, Twitter etc
    • Numbers of blogs – why do people maintain them?
    • Freedom to criticise - ? Application of national laws re libel etc
    • Language
    • RSS & aggregators
    • NHS related blogs – NHS Exposed , NHS Blog Doctor , Dr Rant
  • Facebook, Myspace, Youtube, Linked In, Plaxo Pulse, Friends Reunited etc
    • Massive growth (but now slowing)
    • User profile (display & characteristics) & motivation
  • Wiki
    • Wikipedia best know – great example of development of “community of practice” – “Darwikinism”
    • Policies, guidelines etc developed by users - All volunteers
    • 2 million + articles, quality issues, mirror sites & google rankings
    • Often discussion pages & wikiprojects most interesting
    • Ability to track changes – recent deletion of (referenced) details of MPs expenses by MP concerned
    • Other wikis eg WikiLeaks
  • Usage
    • Massive growth in use of Web 2.0 applications
    • ? Due to lack of trust in govt/ organisations/professionals
      • Edelman cited a new trend in its 2006 Trust Barometer: the steady decline of trust in traditional figures of authority, and the increase in the credibility of the "average person." The beginning of the trend was a huge spike in trust for a "person like yourself or your peer" from 22% in 2003 to 68% in 2006.
            • Jane Sarasohn-Kahn iHealth Beat
  • Potential
    • Mashups – eg geodata & google maps
    • Social bookmarking
    • Instant messaging/chat, Mobiles
    • Harnessing collective intelligence/knowledge management – eg Dr Foster & NHS Choices
    • “ Realistic evaluation” & other data collection eg Patient Opinion & Rate my Doctor
    • Individualised support –& needs of the use truly personalising to the language & needs of the user(s)
  • Perils
    • Challenge to command and control/hierarchical structures
    • Instant messaging/chat & “time wasting”
    • Blocking by NHS Firewalls
    • Publication of “restricted docs” eg WikiLeaks
    • Risk of identifiable patient info being released
      • Eg - UK Student Nurse see Resuscitation
    • Media interest
      • Eg Bullying of Academics in Higher Education & http://www.sirpeterscott.com/ , NHS Exposed , NHS 23
    • Identity theft
  • Implications for Health & Social Care
    • Presenting quality information in appropriate formats eg H&SC in NI on wikipedia & monitor discussion forums (not just Engage )
    • Wikis for shared document creation
    • Social networking tools for staff collaboration & education
    • Guidance for staff on use of web 2.0 tools – risks and benefits including reputational aspects
    • 24/7 society requiring support for H&SC needs
  • Conclusions
    • Social Networking is current “flavour of the month”
    • Massive growth & large audience – Issues around demographic profile & socially excluded
    • Potential in individualised health promotion, sharing & representation of data, realistic evaluation
    • Risks of exposure (individual & organisation), quality issues
    • Undue weight to minority views
    • Change in culture
    • Need to embrace news “ways of working” – while being aware of risks