Online social networking tools (Web 2.0) and their implications for Health and Social Care Rod Ward http://www.rodspace.co...
Background <ul><li>A&E Nurse ,Educationalist, Informatician </li></ul><ul><li>Doctoral student </li></ul><ul><li>Freedom o...
Blog, vlogs, Twitter etc <ul><li>Numbers of blogs – why do people maintain them? </li></ul><ul><li>Freedom to criticise - ...
Facebook, Myspace, Youtube, Linked In, Plaxo Pulse, Friends Reunited etc <ul><li>Massive growth (but now slowing) </li></u...
Wiki <ul><li>Wikipedia  best know – great example of development of “community of practice” – “Darwikinism” </li></ul><ul>...
Usage <ul><li>Massive growth in use of Web 2.0 applications </li></ul><ul><li>? Due to lack of trust in govt/ organisation...
Potential <ul><li>Mashups – eg geodata & google maps </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Instant messag...
Perils <ul><li>Challenge to command and control/hierarchical structures </li></ul><ul><li>Instant messaging/chat & “time w...
Implications for Health & Social Care <ul><li>Presenting quality information in appropriate formats eg  H&SC in NI on  wik...
Conclusions <ul><li>Social Networking is current “flavour of the month” </li></ul><ul><li>Massive growth & large audience ...
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Web2 0 Persentation Rod Ward

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Presentation about the implications of Web 2.0 for health care providers. Belfast 6th Dec 2008

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Web2 0 Persentation Rod Ward

  1. 1. Online social networking tools (Web 2.0) and their implications for Health and Social Care Rod Ward http://www.rodspace.co.uk [email_address] HSC ICT Training Group – Belfast 5 th Dec 2008
  2. 2. Background <ul><li>A&E Nurse ,Educationalist, Informatician </li></ul><ul><li>Doctoral student </li></ul><ul><li>Freedom of Information campaigner </li></ul><ul><li>Member of awkward squad </li></ul><ul><li>Internet experience since 1991 (archie, gopher & usenet newsgroups) </li></ul><ul><li>Experience of Live Blogging & Group Blogging eg Informaticopia </li></ul><ul><li>25,000 edits on wikipedia </li></ul>
  3. 3. Blog, vlogs, Twitter etc <ul><li>Numbers of blogs – why do people maintain them? </li></ul><ul><li>Freedom to criticise - ? Application of national laws re libel etc </li></ul><ul><li>Language </li></ul><ul><li>RSS & aggregators </li></ul><ul><li>NHS related blogs – NHS Exposed , NHS Blog Doctor , Dr Rant </li></ul>
  4. 4. Facebook, Myspace, Youtube, Linked In, Plaxo Pulse, Friends Reunited etc <ul><li>Massive growth (but now slowing) </li></ul><ul><li>User profile (display & characteristics) & motivation </li></ul>
  5. 5. Wiki <ul><li>Wikipedia best know – great example of development of “community of practice” – “Darwikinism” </li></ul><ul><li>Policies, guidelines etc developed by users - All volunteers </li></ul><ul><li>2 million + articles, quality issues, mirror sites & google rankings </li></ul><ul><li>Often discussion pages & wikiprojects most interesting </li></ul><ul><li>Ability to track changes – recent deletion of (referenced) details of MPs expenses by MP concerned </li></ul><ul><li>Other wikis eg WikiLeaks </li></ul>
  6. 6. Usage <ul><li>Massive growth in use of Web 2.0 applications </li></ul><ul><li>? Due to lack of trust in govt/ organisations/professionals </li></ul><ul><ul><li>Edelman cited a new trend in its 2006 Trust Barometer: the steady decline of trust in traditional figures of authority, and the increase in the credibility of the &quot;average person.&quot; The beginning of the trend was a huge spike in trust for a &quot;person like yourself or your peer&quot; from 22% in 2003 to 68% in 2006. </li></ul></ul><ul><ul><ul><ul><ul><li>Jane Sarasohn-Kahn iHealth Beat </li></ul></ul></ul></ul></ul>
  7. 7. Potential <ul><li>Mashups – eg geodata & google maps </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Instant messaging/chat, Mobiles </li></ul><ul><li>Harnessing collective intelligence/knowledge management – eg Dr Foster & NHS Choices </li></ul><ul><li>“ Realistic evaluation” & other data collection eg Patient Opinion & Rate my Doctor </li></ul><ul><li>Individualised support –& needs of the use truly personalising to the language & needs of the user(s) </li></ul>
  8. 8. Perils <ul><li>Challenge to command and control/hierarchical structures </li></ul><ul><li>Instant messaging/chat & “time wasting” </li></ul><ul><li>Blocking by NHS Firewalls </li></ul><ul><li>Publication of “restricted docs” eg WikiLeaks </li></ul><ul><li>Risk of identifiable patient info being released </li></ul><ul><ul><li>Eg - UK Student Nurse see Resuscitation </li></ul></ul><ul><li>Media interest </li></ul><ul><ul><li>Eg Bullying of Academics in Higher Education & http://www.sirpeterscott.com/ , NHS Exposed , NHS 23 </li></ul></ul><ul><li>Identity theft </li></ul>
  9. 9. Implications for Health & Social Care <ul><li>Presenting quality information in appropriate formats eg H&SC in NI on wikipedia & monitor discussion forums (not just Engage ) </li></ul><ul><li>Wikis for shared document creation </li></ul><ul><li>Social networking tools for staff collaboration & education </li></ul><ul><li>Guidance for staff on use of web 2.0 tools – risks and benefits including reputational aspects </li></ul><ul><li>24/7 society requiring support for H&SC needs </li></ul>
  10. 10. Conclusions <ul><li>Social Networking is current “flavour of the month” </li></ul><ul><li>Massive growth & large audience – Issues around demographic profile & socially excluded </li></ul><ul><li>Potential in individualised health promotion, sharing & representation of data, realistic evaluation </li></ul><ul><li>Risks of exposure (individual & organisation), quality issues </li></ul><ul><li>Undue weight to minority views </li></ul><ul><li>Change in culture </li></ul><ul><li>Need to embrace news “ways of working” – while being aware of risks </li></ul>
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