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LiveseySolar's Branding You

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Especially in these uncertain economic times, someone who is savvy, informed, always learning and growing, and knows how to sell themselves, will be able to command a more high performance (and highly ...

Especially in these uncertain economic times, someone who is savvy, informed, always learning and growing, and knows how to sell themselves, will be able to command a more high performance (and highly paid) job. This workshop helps you to ensure you are "that" person. The fundamental unit in today's economy is the "switched on" individual.

For anyone who has ever gone to work in the morning and thought, "How can I shine?", business expert Rod Solar reveals the top steps for developing a unique personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions and learning how to use them to build a successful and fulfilling professional life.

Whether you're starting out in the workplace, building your own business, changing careers, or trying to make it in the corporate world, Rod will help you uncover a focused direction for your career that celebrates and leverages your unique characteristics.

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LiveseySolar's Branding You LiveseySolar's Branding You Presentation Transcript

  • in d !g ra B On U Y Tuesday, July 28, 2009
  • The world is topsy-turvy! http://news.bbc.co.uk Tuesday, July 28, 2009
  • The world is topsy-turvy! The jobless rate is 7.2% and unemployment is now 2.261 million. Many economists now predict it will go above three million in 2010. http://news.bbc.co.uk Tuesday, July 28, 2009
  • First, a little history... Adapted from “The Experience Economy” Tuesday, July 28, 2009
  • Eat what you kill A hunter-gatherer society is one whose primary subsistence method involves the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. This was the primary form of economic subsistence over 2 million years. Tuesday, July 28, 2009
  • Harvest the plenty An agrarian economy is one where the majority of people extract natural, fungible commodities from the ground, store it in bulk, then trade them in markets. In the 18th century, more than 80% of the workforce was employed on subsistence farms, today, about 1% work on farms. Tuesday, July 28, 2009
  • Indenture the servants Using commodities as raw materials, companies make and then inventory tangible goods sold largely to anonymous customers who buy them off the shelf. The buyers of these standardised goods are the primarily users and the main factor of demand are the features. Big Ltd. is born. Tuesday, July 28, 2009
  • Raise the small giants Service companies deliver intangible, and often customised activities, on demand. The seller is a provider and the buyer is a client. The primary factors of demand are the service’s benefits. SMEs sprout everywhere. Tuesday, July 28, 2009
  • Experience the one-man bands Working in tandem with the “experience economy”, micro-businesses stage memorable experiences that are personal, offered for a duration, to “guests.” The primary factor of demand are the sensations created by the experience. Tuesday, July 28, 2009
  • Some Startling Statistics Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • 1% of people work in Agriculture, Hunting, Forestry and Fishing (Agrarian) Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • 1% of people work in Agriculture, Hunting, Forestry and Fishing (Agrarian) • 22.5% of people work in Mining, Electricity, Gas, Water and Manufacturing (Industrialists) Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • 1% of people work in Agriculture, Hunting, Forestry and Fishing (Agrarian) • 22.5% of people work in Mining, Electricity, Gas, Water and Manufacturing (Industrialists) • 76.5% of people work in the service industry Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies • SMEs (<500 employees) are over 99% of the companies, produce 60% of all turnover and employ 56% of the workforce Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies • SMEs (<500 employees) are over 99% of the companies, produce 60% of all turnover and employ 56% of the workforce • 74% of all businesses have no employees (3,460,360 enterprises) - one-man bands Office of National Statistics Tuesday, July 28, 2009
  • Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies • SMEs (<500 employees) are over 99% of the companies, produce 60% of all turnover and employ 56% of the workforce • 74% of all businesses have no employees (3,460,360 enterprises) - one-man bands • These businesses produce 8% of all of the turnover (£222.3 billion) Office of National Statistics Tuesday, July 28, 2009
  • Look out! http://news.bbc.co.uk Tuesday, July 28, 2009
  • Look out! The jobless rate is 7.2% and unemployment is now 2.261 million. Many economists now predict it will go above three million in 2010. http://news.bbc.co.uk Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • Who will bail YOU out? Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • It may be harder than ever to find jobs, but it’s one of the easiest times in history to make money. Tuesday, July 28, 2009
  • It may be harder than ever to find jobs, but it’s one of the easiest times in history to make money. Martha Beck Tuesday, July 28, 2009
  • From here to there... Tuesday, July 28, 2009
  • From here to there... mythbust Tuesday, July 28, 2009
  • From here to there... mythbust envision Tuesday, July 28, 2009
  • From here to there... mythbust envision get your hats on Tuesday, July 28, 2009
  • From here to there... mythbust envision get your be free! hats on Tuesday, July 28, 2009
  • From here to there... mythbust envision get your be free! hats on Adapted from Martha Beck “Finding Your Own North Star” Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g h et e y Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g h et Go get an education e y• Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g h et Go get an education e y• • Study hard Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g h et Go get an education e y• • Study hard • Get a good J.O.B. Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g h et Go get an education e y• • Study hard • Get a good J.O.B. • Retire 40 years later with the gold wristwatch. Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g } h et Go get an education e y• • Study hard • Get a good J.O.B. • Retire 40 years later with the gold wristwatch. Tuesday, July 28, 2009
  • m p The Myth of Job Security yt p b g } h et Go get an education e y• • Study hard And • Get a good J.O.B. • Retire 40 years later you’ll with the gold wristwatch. make it! Tuesday, July 28, 2009
  • Are you CONFUSING job security with economic security? Tuesday, July 28, 2009
  • Real Economic Security Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security • Your craft Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security • Your craft • Your distinction Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security • Your craft • Your distinction • Your communication skills Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication skills • The value you create Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication Your skills • The value you create Story Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication skills • The value you create Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication Your skills • The value you create Brand Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication skills • The value you create Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication Your skills • The value you create W.O.M. Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Real Economic Security } • Your craft • Your distinction • Your communication skills • The value you create Tom Peters, “The Brand You 50” Tuesday, July 28, 2009
  • Self-reliance is the new black. Tuesday, July 28, 2009
  • You are the C.E.O. of your LIFE. Tuesday, July 28, 2009
  • “Is what I am doing RIGHT NOW consistent with building my brand?” Tuesday, July 28, 2009
  • m p yt p b g h et e y Tuesday, July 28, 2009
  • m p yt p b g h et e y “What do I want to be?” Tuesday, July 28, 2009
  • m p yt p b g } h et e y “What do I want to be?” Tuesday, July 28, 2009
  • m p yt p b g } h et e y “What do I • What do I stand for? want to be?” Tuesday, July 28, 2009
  • m p yt p b g } h et e y “What do I • What do I stand for? • Does my work matter? want to be?” Tuesday, July 28, 2009
  • m p yt p b g } h et e y “What do I • What do I stand for? • Does my work matter? want to • Am I making a difference? be?” Tuesday, July 28, 2009
  • m p yt p b g } h et e y “What do I • What do I stand for? • Does my work matter? want to • Am I making a difference? be?” • How do I stand out? Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • But wait! Tuesday, July 28, 2009
  • First, find “where your deep gladness and the world’s hunger meets” Richard Bolles, “What Colour is Your parachute” Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • Break... Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • Your passion, your mastery Tuesday, July 28, 2009
  • Your passion, your mastery } Tuesday, July 28, 2009
  • Your passion, your mastery } • What did you get lost doing as a child? Tuesday, July 28, 2009
  • Your passion, your mastery } • What did you get lost doing as a child? • What have you spent 10,000 hours doing? (Gladwell, “Outliers”) Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • What does the world hunger for? Tuesday, July 28, 2009
  • What does the world hunger for? } Tuesday, July 28, 2009
  • What does the world hunger for? } • What are you really unsatisfied with in the world? Tuesday, July 28, 2009
  • What does the world hunger for? } • What are you really unsatisfied with in the world? • What do you wish existed that hasn’t been invented yet? Tuesday, July 28, 2009
  • m p yt p b g Get h et e y your hats Tuesday, July 28, 2009 on!
  • Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Do you KNOW what your passion is? Are you a MASTER of your passion? Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } How intimate are you with your niche market’s desperate DESIRES? Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } How CONFIDENT are you in creating mutually beneficial relationships with complete strangers? Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } How NATURAL are you at influencing others when it matters most? Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } How skilled are you at GEOMETRICALLY expanding your circle of influence by getting recommendations from credible sources? Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } How CONVINCING are you when presenting in front of a group of any size? Tuesday, July 28, 2009
  • Personal Brand Equity Evaluation } Tuesday, July 28, 2009
  • How clear are you? } Tuesday, July 28, 2009
  • } • Sketch an “above the fold” home page that communicates how you How clear “add value”. are you? Tuesday, July 28, 2009
  • } • Sketch an “above the fold” home page that communicates how you How clear “add value”. are you? • Write an 8-word positioning statement Tuesday, July 28, 2009
  • } • Sketch an “above the fold” home page that communicates how you How clear “add value”. are you? • Write an 8-word positioning statement • Describe yourself in a bumper sticker Tuesday, July 28, 2009
  • Who are we? LiveseySolar Excelling in helping professionals get and keep more customers Tuesday, July 28, 2009
  • Tuesday, July 28, 2009
  • Beware of COCKLAPHOBIA Tuesday, July 28, 2009
  • m p yt p b g } h et e y Wanna be free? Tuesday, July 28, 2009
  • m p yt p b g } h et e y 1. Branding hat! Wanna be free? Tuesday, July 28, 2009
  • m p yt p b g } h et e y 1. Branding hat! 2. Marketing hat! Wanna be free? Tuesday, July 28, 2009
  • m p yt p b g } h et e y 1. Branding hat! 2. Marketing hat! Wanna be 3. Networking hat! free? Tuesday, July 28, 2009
  • m p yt p b g } h et e y 1. Branding hat! 2. Marketing hat! Wanna be 3. Networking hat! free? 4. Selling hat! Tuesday, July 28, 2009
  • m p yt p b g } h et e y 1. Branding hat! 2. Marketing hat! Wanna be 3. Networking hat! free? 4. Selling hat! 5. Seeking referrals hat! Tuesday, July 28, 2009
  • m p yt p b g } h et e y 1. Branding hat! 2. Marketing hat! Wanna be 3. Networking hat! free? 4. Selling hat! 5. Seeking referrals hat! 6. Presenting hat! Tuesday, July 28, 2009
  • So, who wants to be free? Tuesday, July 28, 2009
  • Your Journey to BrandYou Tuesday, July 28, 2009
  • Your Journey to BrandYou • Reveal what you are uniquely great at Tuesday, July 28, 2009
  • Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe Tuesday, July 28, 2009
  • Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence Tuesday, July 28, 2009
  • Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence • Naturally maximise your influence one to one Tuesday, July 28, 2009
  • Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence • Naturally maximise your influence one to one • Make yourself remarkable - and recommendable Tuesday, July 28, 2009
  • Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence • Naturally maximise your influence one to one • Make yourself remarkable - and recommendable • Convincingly present your story in front of groups of any size Tuesday, July 28, 2009
  • m p yt p b g } h et e y “Journey to Brand You” Tuesday, July 28, 2009
  • m p yt p b g } h et e y • 6 three-hour courses “Journey to Brand You” Tuesday, July 28, 2009
  • m p yt p b g } h et e y • 6 three-hour courses • Once a month / 6 months “Journey to Brand You” Tuesday, July 28, 2009
  • m p yt p b g } h et e y • 6 three-hour courses • Once a month / 6 months “Journey to • A Personal Brand Equity Evaluation and Report Brand You” Tuesday, July 28, 2009
  • m p yt p b g } h et e y • 6 three-hour courses • Once a month / 6 months “Journey to • A Personal Brand Equity Evaluation and Report Brand You” • All the tools you need to reveal and communicate your personal brand... Tuesday, July 28, 2009
  • m p yt p b g } h et e y • 6 three-hour courses • Once a month / 6 months “Journey to • A Personal Brand Equity Evaluation and Report Brand You” • All the tools you need to reveal and communicate your personal brand... • all for... Tuesday, July 28, 2009
  • Brands we’ve helped Tuesday, July 28, 2009
  • Wood that influenced this preso! Tuesday, July 28, 2009
  • Thank you. www.liveseysolar.com Tuesday, July 28, 2009
  • Tuesday, July 28, 2009