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How To Write An Inspiring Case For Support Rodrigo Alvarez
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How To Write An Inspiring Case For Support Rodrigo Alvarez

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How to write an inspiring case for support.

How to write an inspiring case for support.

Published in Economy & Finance , Technology
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  • 1. How to write an inspiring case for support Rodrigo Alvarez
  • 2. “ To know and not to do, is still not knowing” Lao-Tse
  • 3. “ To know and not being able to tell what you know is still not knowing”
  • 4. Philanthropy in Asia
    • Family centered – family, ancestral home, communities around the family, location of business;
    • Religion – almost 70% of all philanthropy
    • Last five years – from philanthropist to venture capitalist – more strategic, market base approach and results oriented.
    • Wealthy asians are increasing - 12% of their money to philanthropy (8% in US)
  • 5. If an organization asks you for money, what would you want to know about this organization?
  • 6. The answer should be the basis for your case
  • 7. The regular components of a case for support
    • Who we are? (mission, history, staff, board)
    • Why do we exist? (the problem we are solving / the needs we are meeting with)
    • What do we do? (programs, projects, what characteristics make us unique?)
    • What do we intend to do for the future? (future objectives/goals)
    • How can a donor take part in this project? (how much do we need? How will we use the money? What are the ways to participate and what the difference I will make?
  • 8. So, a case:
    • Is the structured expression of your cause
    • Aligns the organization: everybody can present the work in the same way
    • Provides organized information to develop your fundraising materials
  • 9. A case can generate information to produce
    • An institutional folder
    • Proposals to foundations and companies
    • Speaches to the press
    • Face to face conversations and presentations
    • ....
  • 10. Make it inspiring
    • Attention RELEVANCE
    • Interest PROXIMITY
    • Confidence SENSE OF FUTURE/ACCOUNTABILITY
    • Desire EXCITEMENT/GOOD PLANS
    • Action IMPORTANCE/URGENCE