How To Write An Inspiring Case For Support Rodrigo Alvarez
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How To Write An Inspiring Case For Support Rodrigo Alvarez

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How to write an inspiring case for support.

How to write an inspiring case for support.

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    How To Write An Inspiring Case For Support Rodrigo Alvarez How To Write An Inspiring Case For Support Rodrigo Alvarez Presentation Transcript

    • How to write an inspiring case for support Rodrigo Alvarez
    • “ To know and not to do, is still not knowing” Lao-Tse
    • “ To know and not being able to tell what you know is still not knowing”
    • Philanthropy in Asia
      • Family centered – family, ancestral home, communities around the family, location of business;
      • Religion – almost 70% of all philanthropy
      • Last five years – from philanthropist to venture capitalist – more strategic, market base approach and results oriented.
      • Wealthy asians are increasing - 12% of their money to philanthropy (8% in US)
    • If an organization asks you for money, what would you want to know about this organization?
    • The answer should be the basis for your case
    • The regular components of a case for support
      • Who we are? (mission, history, staff, board)
      • Why do we exist? (the problem we are solving / the needs we are meeting with)
      • What do we do? (programs, projects, what characteristics make us unique?)
      • What do we intend to do for the future? (future objectives/goals)
      • How can a donor take part in this project? (how much do we need? How will we use the money? What are the ways to participate and what the difference I will make?
    • So, a case:
      • Is the structured expression of your cause
      • Aligns the organization: everybody can present the work in the same way
      • Provides organized information to develop your fundraising materials
    • A case can generate information to produce
      • An institutional folder
      • Proposals to foundations and companies
      • Speaches to the press
      • Face to face conversations and presentations
      • ....
    • Make it inspiring
      • Attention RELEVANCE
      • Interest PROXIMITY
      • Confidence SENSE OF FUTURE/ACCOUNTABILITY
      • Desire EXCITEMENT/GOOD PLANS
      • Action IMPORTANCE/URGENCE