How To Write An Inspiring Case For Support Rodrigo Alvarez

How to write an inspiring case for support Rodrigo Alvarez

“ To know and not to do, is still not knowing” Lao-Tse

“ To know and not being able to tell what you know is still not knowing”

Philanthropy in Asia
Family centered – family, ancestral home, communities around the family, location of business;
Religion – almost 70% of all philanthropy
Last five years – from philanthropist to venture capitalist – more strategic, market base approach and results oriented.
Wealthy asians are increasing - 12% of their money to philanthropy (8% in US)

If an organization asks you for money, what would you want to know about this organization?

The answer should be the basis for your case

The regular components of a case for support
Who we are? (mission, history, staff, board)
Why do we exist? (the problem we are solving / the needs we are meeting with)
What do we do? (programs, projects, what characteristics make us unique?)
What do we intend to do for the future? (future objectives/goals)
How can a donor take part in this project? (how much do we need? How will we use the money? What are the ways to participate and what the difference I will make?

So, a case:
Is the structured expression of your cause
Aligns the organization: everybody can present the work in the same way
Provides organized information to develop your fundraising materials

A case can generate information to produce
An institutional folder
Proposals to foundations and companies
Speaches to the press
Face to face conversations and presentations
....

Make it inspiring
Attention RELEVANCE
Interest PROXIMITY
Confidence SENSE OF FUTURE/ACCOUNTABILITY
Desire EXCITEMENT/GOOD PLANS
Action IMPORTANCE/URGENCE

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How To Write An Inspiring Case For Support Rodrigo Alvarez

by Rodrigo Alvarez on May 22, 2008

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