Closing Keynote i7summit 2010

i7summit 15.10.10

Rodrigo SEPÚLVEDA SCHULZ

Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur,

Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur, Innovation Evangelist,

Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur, Innovation Evangelist, Journalist-Guru

Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur, Innovation Evangelist, Journalist-Guru and overall a nice guy

random thoughts on technology, innovation, entrepreneurship

technology industry is all about speed

technology naging ma industry is all about speed

speed matters source: Wikipedia, http://www.internetworldstats.com/stats.htm

speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users source: Wikipedia, http://www.internetworldstats.com/stats.htm

speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images source: Wikipedia, http://www.internetworldstats.com/stats.htm

speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day = ~x2 prime time of 3 major US TV networks source: Wikipedia, http://www.internetworldstats.com/stats.htm

speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day = ~x2 prime time of 3 major US TV networks Facebook - 4 Feb 2004 / 26 Sep 2006 (public)/ May 2007 (Facebook platform) - 500m users (Jul’10) source: Wikipedia, http://www.internetworldstats.com/stats.htm

speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day = ~x2 prime time of 3 major US TV networks Facebook - 4 Feb 2004 / 26 Sep 2006 (public)/ May 2007 (Facebook platform) - 500m users (Jul’10) Twitter - 17 Jul 2006 - 190m UV/mo. source: Wikipedia, http://www.internetworldstats.com/stats.htm

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if facebook were a country, it would be the world’s #3 =>?@,!!" <ABC,!!" *"+",%-,!!.)"/")-,&0.(","&$%!11.%"/"#001$2.","#-/&'" A7C8,!!" graph & analysis by Rodrigo Sepúlveda Schulz source: http://www.facebook.com/press/info.php?timeline

if facebook were a country, it would be the world’s #3 !"#$%&&'("#)*$(+,$-,(./0( !%&&" *"+",%-,!!.)"/")-,&0.(","&$%!11.%"/"#001$2.","#-/&'" 34"+"&$22''!" !&&&" 5x 23 months 1&&" Facebook connect Dec ‘08 0&&" Facebook platform launch May ‘07 #&&" )&&" )&&" open to public Int’l launch (#&" Sep ‘06 Feb ‘07 (&&" %#&" %&&" %&&" !'#" !#&" #&" !&&" !%" %&" !" #$#" &" 96:;8,&#" <:;8,&#" 96:;8,&0" <:;8,&0" 96:;8,&'" <:;8,&'" 96:;8,&1" <:;8,&1" 96:;8,&2" <:;8,&2" 96:;8,!&" <:;8,!&" 96:;8,!!" <:;8,!!" <ABC,&#" A7C8,&#" 5678,&#" A7C8,&0" <ABC,&'" A7C8,&'" 5678,&'" <ABC,&1" A7C8,&1" 5678,&1" <ABC,&2" A7C8,&2" 5678,&2" A7C8,!&" <ABC,!!" A7C8,!!" =>?@,&#" =>?@,&0" =>?@,&'" =>?@,&1" =>?@,&2" =>?@,!&" =>?@,!!" 5678,&)" 5678,&0" 5678,!&" <ABC,&0" <ABC,!&" ,%&&" source: http://www.facebook.com/press/info.php?timeline graph & analysis by Rodrigo Sepúlveda Schulz

10 > 500m users in 4 years 60,000 servers - Jun’10 (x6 since Apr’08) 50m$ /year for data centers (x2,5 since May’09) 1 engineer for 1.2m users source: http://www.datacenterknowledge.com/the-facebook-data-center-faq-page-2/

source: Wikipedia

24 Jan 1984 > 1st Mac : 25 years source: Wikipedia

24 Jan 1984 > 1st Mac : 25 years 23 Oct 2001 > 1st iPod : 9 years source: Wikipedia

24 Jan 1984 > 1st Mac : 25 years 23 Oct 2001 > 1st iPod : 9 years 9 Oct 2007 > 1st iPhone : 3 years source: Wikipedia

24 Jan 1984 > 1st Mac : 25 years 23 Oct 2001 > 1st iPod : 9 years 9 Oct 2007 > 1st iPhone : 3 years 3 Apr 2010 > 1st iPad : 5 months source: Wikipedia

"Apple's iPhone business, which didn't exist three years ago, now represents a whopping 40% of the company's revenue, and has been the company's biggest revenue generator for three quarters in a row." - Business Insider sources: http://www.businessinsider.com/chart-of-the-day-ipad-ipod-mac-2010-7 http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4

"Apple's iPhone business, which didn't exist In the June quarter, the iPad business three years ago, now represents a whopping generated $2.2 billion of revenue for 40% of the company's revenue, and has been Apple. That's more than Apple's iPod business the company's biggest revenue generator for generated last quarter -- $1.5 billion. (...) three quarters in a row." - Business Insider And it's almost half as big as Apple's 26- year-old Mac business, which put in its best quarter ever at $4.4 billion. sources: http://www.businessinsider.com/chart-of-the-day-ipad-ipod-mac-2010-7 http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4

3,35% 39%

48% 3,35% 39% Source: http://tech.fortune.cnn.com/2010/09/21/pie-chart-apples- Source: http://gigaom.com/2010/08/17/apple- outrageous-share-of-the-mobile-industrys-proﬁts/ snags-48-of-mobile-proﬁt-pie/

computer industry 91% ms. $1000+ PCs

computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms.

computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% proﬁts)

computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% proﬁts) (movie industry largest shareholder Disney)

computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% proﬁts) (movie industry largest shareholder Disney) press industry? (~10m iPad year 1)

computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% proﬁts) (movie industry largest shareholder Disney) press industry? (~10m iPad year 1) TV industry? (appleTV?)

computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% proﬁts) (movie industry largest shareholder Disney) press industry? (~10m iPad year 1) TV industry? (appleTV?) gaming industry ? (touch?)

computer industry 91% ms. $1000+ PCs http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624 music industry #1 US retailer 28% ms. http://www.internetfinancialnews.com/financialblogtalk/news/ifn-6-20100528iTunesContinuesToSoarInRetailMusicOverAmazonAndWalmart.html mobile (phone) industry (48% profits) http://gigaom.com/2010/08/17/apple-snags-48-of-mobile-profit-pie/ (movie industry largest shareholder Disney) http://www.businessweek.com/magazine/content/06_06/b3970001.htm press industry? (~10m iPad year 1) TV industry? (appleTV?) gaming industry ? (touch?)

technology lessons?

technology lessons? technology has disrupted large industries

technology lessons? technology has disrupted large industries execution speed, reaction speed

technology lessons? technology has disrupted large industries execution speed, reaction speed growth management infrastructure portfolio of products

technology lessons? technology has disrupted large industries execution speed, reaction speed growth management infrastructure portfolio of products David vs. Goliath attitude with innovation

innovation is all about iteration

ship an MVP* then iterate iPod iPhone Facebook twitter etc. * Minimum Viable Product

lessons from innovation ? get real : solve a real problem or go after a big opportunity MVP then iterate, test with customers measure tangible results

entrepreneurship is all about mindset

following screenshots from a Wired US story - Oct’10

the entrepreneur

spotted the opportunity

built a market-entry strategy

hired the proper team

met crisis + deployed chutzpah

focused on getting his ﬁrst deals

and inspired a new market

that’s not all though...

lessons from an entrepreneur? think big, change the world hire the right team focus learn along the way

why become an entrepreneur ? understand it reality check

idea: opportunity or problem-solving ?

where’s the pain ?

nice-to-have or got-to-have?

feature, product or solution company ?

how big is the target market ?

how do you make $$$ again ?

key take-aways technology = speed innovation = iteration entrepreneurship = mindset

Thank you! twitter : @rodrigo www.rodrigosepulveda.com

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Closing Keynote i7summit 2010

by Rodrigo SEPULVEDA SCHULZ on Oct 15, 2010

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Closing Keynote i7summit 2010 — Presentation Transcript