i7summit


  15.10.10
Rodrigo SEPÚLVEDA SCHULZ
Rodrigo SEPÚLVEDA SCHULZ


 Technology Entrepreneur,
Rodrigo SEPÚLVEDA SCHULZ


 Technology Entrepreneur,
 Innovation Evangelist,
Rodrigo SEPÚLVEDA SCHULZ


 Technology Entrepreneur,
 Innovation Evangelist,
 Journalist-Guru
Rodrigo SEPÚLVEDA SCHULZ


 Technology Entrepreneur,
 Innovation Evangelist,
 Journalist-Guru
 and overall a nice guy
random thoughts on



technology,
innovation,
entrepreneurship
technology
industry is all about speed
technology naging
                   ma
industry is all about speed
speed matters




            source: Wikipedia, http://www.internetworldstats.com/stats.htm
speed matters
WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users




                             source: Wikipedia, http://www.i...
speed matters
WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users
Flickr - Feb 2004 - 5b images




                              ...
speed matters
WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users
Flickr - Feb 2004 - 5b images
Youtube - 14 Feb 2005 - Alexa #3 -...
speed matters
WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users
Flickr - Feb 2004 - 5b images
Youtube - 14 Feb 2005 - Alexa #3 -...
speed matters
WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users
Flickr - Feb 2004 - 5b images
Youtube - 14 Feb 2005 - Alexa #3 -...
,%&&"
                                                                                &"
                                 ...
if facebook were a country, it would be the world’s #3
                                                                   ...
10 > 500m users in 4 years

60,000 servers - Jun’10 (x6 since Apr’08)
50m$ /year for data centers (x2,5 since May’09)
1 en...
source: Wikipedia
24 Jan 1984 > 1st Mac :   25 years




                                     source: Wikipedia
24 Jan 1984 > 1st Mac :    25 years

23 Oct 2001 > 1st iPod :    9 years




                                      source:...
24 Jan 1984 > 1st Mac :    25 years

23 Oct 2001 > 1st iPod :    9 years

9 Oct 2007 > 1st iPhone : 3 years




          ...
24 Jan 1984 > 1st Mac :     25 years

23 Oct 2001 > 1st iPod :     9 years

9 Oct 2007 > 1st iPhone : 3 years

3 Apr 2010 ...
"Apple's iPhone business, which didn't exist
three years ago, now represents a whopping
40% of the company's revenue, and ...
"Apple's iPhone business, which didn't exist                   In the June quarter, the iPad business
three years ago, now...
3,35%




39%
48%

3,35%




39%




        Source: http://tech.fortune.cnn.com/2010/09/21/pie-chart-apples-   Source: http://gigaom.co...
computer industry 91% ms. $1000+ PCs
computer industry 91% ms. $1000+ PCs

music industry #1 US retailer 28% ms.
computer industry 91% ms. $1000+ PCs

music industry #1 US retailer 28% ms.

mobile (phone) industry (48% profits)
computer industry 91% ms. $1000+ PCs

music industry #1 US retailer 28% ms.

mobile (phone) industry (48% profits)

(movie ...
computer industry 91% ms. $1000+ PCs

music industry #1 US retailer 28% ms.

mobile (phone) industry (48% profits)

(movie ...
computer industry 91% ms. $1000+ PCs

music industry #1 US retailer 28% ms.

mobile (phone) industry (48% profits)

(movie ...
computer industry 91% ms. $1000+ PCs

music industry #1 US retailer 28% ms.

mobile (phone) industry (48% profits)

(movie ...
computer industry 91% ms. $1000+ PCs
http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NP...
technology lessons?
technology lessons?

technology has disrupted large industries
technology lessons?

technology has disrupted large industries
execution speed, reaction speed
technology lessons?

technology has disrupted large industries
execution speed, reaction speed
growth management
  infrast...
technology lessons?

technology has disrupted large industries
execution speed, reaction speed
growth management
  infrast...
innovation
is all about iteration
ship an MVP* then iterate


iPod
iPhone
Facebook
twitter
etc.

                    * Minimum Viable Product
lessons from innovation ?


get real : solve a real problem or go after a big
opportunity
MVP then iterate, test with cust...
entrepreneurship
 is all about mindset
following screenshots from a
 Wired US story - Oct’10
the entrepreneur
spotted the opportunity
built a market-entry strategy
hired the proper team
met crisis + deployed chutzpah
focused on getting his first deals
and inspired a new market
that’s not all though...
that’s not all though...
lessons from an entrepreneur?


 think big, change the world
 hire the right team
 focus
 learn along the way
why become an entrepreneur ?



understand it
reality check
idea:
  opportunity
        or
problem-solving ?
where’s the pain ?
nice-to-have
      or
got-to-have?
feature, product or
solution company ?
how big is the target
    market ?
how do you make $$$
       again ?
key take-aways



technology = speed
innovation = iteration
entrepreneurship = mindset
Thank you!



   twitter : @rodrigo


   www.rodrigosepulveda.com
Closing Keynote i7summit 2010
Closing Keynote i7summit 2010
Closing Keynote i7summit 2010
Closing Keynote i7summit 2010
Closing Keynote i7summit 2010
Closing Keynote i7summit 2010
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Closing Keynote i7summit 2010

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Closing remarks on a 3-day conference focusing on Technology, Innovation, Entrepreneurship

http://www.rodrigosepulveda.com

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  • Innovation is all about Iteration and entrepreneurship is all about mindset. Thing big, change the world, hire the right team, focus, learn along the way. A must-have guide for every entrepreneur. Areti Kampyli, founder of Yasmo Live at the i7 summit.
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  • Closing Keynote i7summit 2010

    1. 1. i7summit 15.10.10
    2. 2. Rodrigo SEPÚLVEDA SCHULZ
    3. 3. Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur,
    4. 4. Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur, Innovation Evangelist,
    5. 5. Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur, Innovation Evangelist, Journalist-Guru
    6. 6. Rodrigo SEPÚLVEDA SCHULZ Technology Entrepreneur, Innovation Evangelist, Journalist-Guru and overall a nice guy
    7. 7. random thoughts on technology, innovation, entrepreneurship
    8. 8. technology industry is all about speed
    9. 9. technology naging ma industry is all about speed
    10. 10. speed matters source: Wikipedia, http://www.internetworldstats.com/stats.htm
    11. 11. speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users source: Wikipedia, http://www.internetworldstats.com/stats.htm
    12. 12. speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images source: Wikipedia, http://www.internetworldstats.com/stats.htm
    13. 13. speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day = ~x2 prime time of 3 major US TV networks source: Wikipedia, http://www.internetworldstats.com/stats.htm
    14. 14. speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day = ~x2 prime time of 3 major US TV networks Facebook - 4 Feb 2004 / 26 Sep 2006 (public)/ May 2007 (Facebook platform) - 500m users (Jul’10) source: Wikipedia, http://www.internetworldstats.com/stats.htm
    15. 15. speed matters WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users Flickr - Feb 2004 - 5b images Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day = ~x2 prime time of 3 major US TV networks Facebook - 4 Feb 2004 / 26 Sep 2006 (public)/ May 2007 (Facebook platform) - 500m users (Jul’10) Twitter - 17 Jul 2006 - 190m UV/mo. source: Wikipedia, http://www.internetworldstats.com/stats.htm
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if facebook were a country, it would be the world’s #3 =>?@,!!" <ABC,!!" *"+",%-,!!.)"/")-,&0.(","&$%!11.%"/"#001$2.","#-/&'" A7C8,!!" graph & analysis by Rodrigo Sepúlveda Schulz source: http://www.facebook.com/press/info.php?timeline
    17. 17. if facebook were a country, it would be the world’s #3 !"#$%&&'("#)*$(+,$-,(./0( !%&&" *"+",%-,!!.)"/")-,&0.(","&$%!11.%"/"#001$2.","#-/&'" 34"+"&$22''!" !&&&" 5x 23 months 1&&" Facebook connect Dec ‘08 0&&" Facebook platform launch May ‘07 #&&" )&&" )&&" open to public Int’l launch (#&" Sep ‘06 Feb ‘07 (&&" %#&" %&&" %&&" !'#" !#&" #&" !&&" !%" %&" !" #$#" &" 96:;8,&#" <:;8,&#" 96:;8,&0" <:;8,&0" 96:;8,&'" <:;8,&'" 96:;8,&1" <:;8,&1" 96:;8,&2" <:;8,&2" 96:;8,!&" <:;8,!&" 96:;8,!!" <:;8,!!" <ABC,&#" A7C8,&#" 5678,&#" A7C8,&0" <ABC,&'" A7C8,&'" 5678,&'" <ABC,&1" A7C8,&1" 5678,&1" <ABC,&2" A7C8,&2" 5678,&2" A7C8,!&" <ABC,!!" A7C8,!!" =>?@,&#" =>?@,&0" =>?@,&'" =>?@,&1" =>?@,&2" =>?@,!&" =>?@,!!" 5678,&)" 5678,&0" 5678,!&" <ABC,&0" <ABC,!&" ,%&&" source: http://www.facebook.com/press/info.php?timeline graph & analysis by Rodrigo Sepúlveda Schulz
    18. 18. 10 > 500m users in 4 years 60,000 servers - Jun’10 (x6 since Apr’08) 50m$ /year for data centers (x2,5 since May’09) 1 engineer for 1.2m users source: http://www.datacenterknowledge.com/the-facebook-data-center-faq-page-2/
    19. 19. source: Wikipedia
    20. 20. 24 Jan 1984 > 1st Mac : 25 years source: Wikipedia
    21. 21. 24 Jan 1984 > 1st Mac : 25 years 23 Oct 2001 > 1st iPod : 9 years source: Wikipedia
    22. 22. 24 Jan 1984 > 1st Mac : 25 years 23 Oct 2001 > 1st iPod : 9 years 9 Oct 2007 > 1st iPhone : 3 years source: Wikipedia
    23. 23. 24 Jan 1984 > 1st Mac : 25 years 23 Oct 2001 > 1st iPod : 9 years 9 Oct 2007 > 1st iPhone : 3 years 3 Apr 2010 > 1st iPad : 5 months source: Wikipedia
    24. 24. "Apple's iPhone business, which didn't exist three years ago, now represents a whopping 40% of the company's revenue, and has been the company's biggest revenue generator for three quarters in a row." - Business Insider sources: http://www.businessinsider.com/chart-of-the-day-ipad-ipod-mac-2010-7 http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4
    25. 25. "Apple's iPhone business, which didn't exist In the June quarter, the iPad business three years ago, now represents a whopping generated $2.2 billion of revenue for 40% of the company's revenue, and has been Apple. That's more than Apple's iPod business the company's biggest revenue generator for generated last quarter -- $1.5 billion. (...) three quarters in a row." - Business Insider And it's almost half as big as Apple's 26- year-old Mac business, which put in its best quarter ever at $4.4 billion. sources: http://www.businessinsider.com/chart-of-the-day-ipad-ipod-mac-2010-7 http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4
    26. 26. 3,35% 39%
    27. 27. 48% 3,35% 39% Source: http://tech.fortune.cnn.com/2010/09/21/pie-chart-apples- Source: http://gigaom.com/2010/08/17/apple- outrageous-share-of-the-mobile-industrys-profits/ snags-48-of-mobile-profit-pie/
    28. 28. computer industry 91% ms. $1000+ PCs
    29. 29. computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms.
    30. 30. computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% profits)
    31. 31. computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% profits) (movie industry largest shareholder Disney)
    32. 32. computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% profits) (movie industry largest shareholder Disney) press industry? (~10m iPad year 1)
    33. 33. computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% profits) (movie industry largest shareholder Disney) press industry? (~10m iPad year 1) TV industry? (appleTV?)
    34. 34. computer industry 91% ms. $1000+ PCs music industry #1 US retailer 28% ms. mobile (phone) industry (48% profits) (movie industry largest shareholder Disney) press industry? (~10m iPad year 1) TV industry? (appleTV?) gaming industry ? (touch?)
    35. 35. computer industry 91% ms. $1000+ PCs http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624 music industry #1 US retailer 28% ms. http://www.internetfinancialnews.com/financialblogtalk/news/ifn-6-20100528iTunesContinuesToSoarInRetailMusicOverAmazonAndWalmart.html mobile (phone) industry (48% profits) http://gigaom.com/2010/08/17/apple-snags-48-of-mobile-profit-pie/ (movie industry largest shareholder Disney) http://www.businessweek.com/magazine/content/06_06/b3970001.htm press industry? (~10m iPad year 1) TV industry? (appleTV?) gaming industry ? (touch?)
    36. 36. technology lessons?
    37. 37. technology lessons? technology has disrupted large industries
    38. 38. technology lessons? technology has disrupted large industries execution speed, reaction speed
    39. 39. technology lessons? technology has disrupted large industries execution speed, reaction speed growth management infrastructure portfolio of products
    40. 40. technology lessons? technology has disrupted large industries execution speed, reaction speed growth management infrastructure portfolio of products David vs. Goliath attitude with innovation
    41. 41. innovation is all about iteration
    42. 42. ship an MVP* then iterate iPod iPhone Facebook twitter etc. * Minimum Viable Product
    43. 43. lessons from innovation ? get real : solve a real problem or go after a big opportunity MVP then iterate, test with customers measure tangible results
    44. 44. entrepreneurship is all about mindset
    45. 45. following screenshots from a Wired US story - Oct’10
    46. 46. the entrepreneur
    47. 47. spotted the opportunity
    48. 48. built a market-entry strategy
    49. 49. hired the proper team
    50. 50. met crisis + deployed chutzpah
    51. 51. focused on getting his first deals
    52. 52. and inspired a new market
    53. 53. that’s not all though...
    54. 54. that’s not all though...
    55. 55. lessons from an entrepreneur? think big, change the world hire the right team focus learn along the way
    56. 56. why become an entrepreneur ? understand it reality check
    57. 57. idea: opportunity or problem-solving ?
    58. 58. where’s the pain ?
    59. 59. nice-to-have or got-to-have?
    60. 60. feature, product or solution company ?
    61. 61. how big is the target market ?
    62. 62. how do you make $$$ again ?
    63. 63. key take-aways technology = speed innovation = iteration entrepreneurship = mindset
    64. 64. Thank you! twitter : @rodrigo www.rodrigosepulveda.com

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