Investor Presentation IESE Entrepreneur Club January 2009 Rodrigo Miranda NUUBO www.nuubo.com

1 Introduction Survey Investor Features Negotiation

2 Investor Presentation

2 Inv.Ppt. Objective? Format? 8/10min + 7/12min QA

DO´s Do challenge yourself to deliver an ‘easy-to-understand’ story. Do infuse passion throughout your delivery. Engage me with your story. Do focus on the benefits to customers of acquiring/using your product. Does it simplify? Make-money? Save money? Open new markets? Do differentiate your business in some way from the competition ­ market channel, service, technical features, etc.

Do challenge yourself to deliver an ‘easy-to-understand’ story.

Do infuse passion throughout your delivery. Engage me with your story.

Do focus on the benefits to customers of acquiring/using your product. Does it simplify? Make-money? Save money? Open new markets?

Do differentiate your business in some way from the competition ­ market channel, service, technical features, etc.

DON’ts. Don’t give me unclear, irrelevant, or unnecessary information. It is extremely important to your success that you winnow the full amount of information into the particular subset that is required for this presentation. Don’t try to impress me with a lot of jargon. Don´t forget the Company Fact Sheet

Don’t give me unclear, irrelevant, or unnecessary information. It is extremely important to your success that you winnow the full amount of information into the particular subset that is required for this presentation.

Don’t try to impress me with a lot of jargon.

Don´t forget the Company Fact Sheet

ESTRUCTURE 0:00 ­ 0:30 Connect with me (0 sl.) 0:30 - 2:30 The Customer Situation (1-2 sl.) 2:30 ­ 4:30 The Product/Solution (1-2 sl.) 4:30 ­ 5:00 The Value Proposition for Customer (1 sl.) 5:00 ­ 6:00 Initial Target Segment: Total Market (1 sl.) 6:00 ­ 6:30 Strengths Declaration: Competitive Diff. (1 sl.) 6:30 ­ 6:50 Marketing Strategy (0-1sl.) 6:50 ­ 7:10 Sales Strategy (0-1 sl.) 7:10 - 7:30 Product Strategy (0-1 sl.) 7:30 ­ 8:00 Management and Board of Directors (1 sl.) 8:00 ­ 9:00 Financials ­ Current & Projections (1 sl.) 9:00 ­ 9:30 Investment Req, Capital Structure, Deal & Exit Strategy (1 sl.) 9:30 ­ 10:00 Recap

0:00 ­ 0:30 Connect with me (0 sl.)

0:30 - 2:30 The Customer Situation (1-2 sl.)

2:30 ­ 4:30 The Product/Solution (1-2 sl.)

4:30 ­ 5:00 The Value Proposition for Customer (1 sl.)

5:00 ­ 6:00 Initial Target Segment: Total Market (1 sl.)

6:00 ­ 6:30 Strengths Declaration: Competitive Diff. (1 sl.)

6:30 ­ 6:50 Marketing Strategy (0-1sl.)

6:50 ­ 7:10 Sales Strategy (0-1 sl.)

7:10 - 7:30 Product Strategy (0-1 sl.)

7:30 ­ 8:00 Management and Board of Directors (1 sl.)

8:00 ­ 9:00 Financials ­ Current & Projections (1 sl.)

9:00 ­ 9:30 Investment Req, Capital Structure, Deal & Exit Strategy (1 sl.)

9:30 ­ 10:00 Recap

CRITICAL FACTORs Flow QA slides are critical Presentation & Style design

Flow

QA slides are critical

Presentation & Style design

3 Comm. with Investors

COMMs WITH INVESTOR FLOW

Your CHECKLIST ‘ The fundamental business logic story’ ‘ The total available market (TAM) story’ ‘ This is a $50m to $100m business story’ ‘ The product can be differentiated story’ ‘ The product/service can be sold story’ ‘ This management team can do it’ story’ ‘ This is a good investment for the investor story’

‘ The fundamental business logic story’

‘ The total available market (TAM) story’

‘ This is a $50m to $100m business story’

‘ The product can be differentiated story’

‘ The product/service can be sold story’

‘ This management team can do it’ story’

‘ This is a good investment for the investor story’

MBA IESE Subjects related Entrepreneur (Julia Prats, Pedro Nueno) Communications Skills (Brian Legget & Connor Neill) Negotiation (Joan Roure)

Entrepreneur (Julia Prats, Pedro Nueno)

Communications Skills (Brian Legget & Connor Neill)

Negotiation (Joan Roure)

4 Business Model

KEEP your BIZ. MODEL in your MIND

5 Enjoy the Process

JUST BEFORE THE PITCH Find your FLOW… And AFTER… LEARN with each interaction

Find your FLOW…

And AFTER…

LEARN with each interaction

THANKS!!! Rodrigo Miranda NUUBO www.nuubo.com www.linkedin.com/in/rodrigomiranda www.rodrigomiranda.es

THANKS!!!