Collaborative Leadership In Development

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Collaborative leadership is an emerging body of theory and management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.

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  • Blue Grotto, Collegiate Licensing Company,
  • Collaborative Leadership In Development

    1. 1. Collaborative Leadership In Development<br />CASE District III/IV Conference<br />New Orleans 2011<br />Rodney O. ParksDirector of Development Philander Smith College Little Rock, Arkansas <br />
    2. 2. Collaborative Leadership In Development<br />Issues Reviewed<br />Internal-External Communications<br />Campaign Direction: President or Consultant<br />Relationship Responsibility: Individual or Institution<br />Collaborative Leadership Trends<br />
    3. 3. Collaborative Leadership In Development<br />Target Groups<br />Private Colleges<br />Private Schools (K-12)<br />Small To Medium Sized Public Universities<br />Other Non-Profit Organizations<br />
    4. 4. What is Collaborative Leadership?<br />An emerging body of management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.<br />
    5. 5. Internal/External Communications<br />Social Media<br />Facebook<br /> LinkedIn<br /> Twitter<br />Flickr<br />EventBrite<br />
    6. 6. Internal/External Communications (cont’d)<br />Anniversary publications<br />Licensing and Trademarks<br />Sustainability Policy<br />Archives<br />Former administration officials<br />
    7. 7. The Capital Campaign<br />Direction<br />Presidential<br />Have A Vision<br />To Increase Buy In From Trustees<br />To Increase Buy In To Faculty/Staff<br />
    8. 8. The Capital Campaign(cont’d)<br />Direction<br />Consultant<br />To Outline Assignments (Who)<br />To Outline Goals (What)<br />To Increase Urgency (When)<br />To Frame Strategy (Where)<br />To Increase Perspective (Why)<br />
    9. 9. The Capital Campaign(cont’d)<br />Q. How should development professionals be spending their time until the economic indicators, and donor confidence, start looking up?<br />A. They should make sure the organization's case for support is in good shape and that it is compelling. They should share it with potential donors and get feedback. The recession should only affect case statements if the downturn has truly altered the need at the organization or the needs it serves. If the need has grown or changed, then the case might have to take on that kind of different intensity. But that should not be part of the case unless it's true. It would be wrong to create false urgency. It is important to have a communication approach that invites donors and prospective donors to reflect on the organization's plan and vision. Engaging donors in that real and meaningful exchange of ideas could and should be done right now. And given that potential donors to a capital campaign almost always are current donors, there should be high-quality stewardship going on. Fundraisers should be expressing their gratitude for past support and reporting on the impact past gifts have had. While the time is still not quite right for active campaigning, creating excitement among the organization's closest donors now will build momentum for when donors' general confidence is back up and they are ready to give. <br />
    10. 10. Relationship Responsibility<br />Whose responsibility is it?<br /> The Institution or The Individual<br />It is the ultimate responsibility of the institution to have a brand that is recognized so that relationships can grow.<br />
    11. 11. Relationship Responsibility(cont’d)<br />What is your institution’s relationship management system?<br />Open Architecture<br />Structured Environment<br />Individuals<br />
    12. 12. Relationship Responsibility(cont’d)<br />What the individual (development officer) is responsible for?<br />To articulate the brand (internally & externally)<br />To grow relationships that bring value<br />To say “thank you” when the check is received<br />
    13. 13. Collaborative Leadership Trends<br />CASE Fusion District 3 & 4 Conference<br />Conference Realignment<br />Private-Public Schools Partnerships<br />Research<br />
    14. 14. Reference Page<br />Walter M. Kimbrough – President – Philander Smith College<br />J. Shannon Fleming – VP Institutional Advancement-Philander Smith College<br />Maurice Jenkins – United Negro College Fund<br />Marybeth Gasman – Professor of Univ. of Pennsylvania<br />
    15. 15. Reference Page(cont’d)<br />Blue Grotto – Anniversary Publications<br />Collegiate Licensing Company – Licensing<br />Billie Sue Schulze – Schulze Consulting<br />Tim Seiler – Director of Fund Raising at the Center on Philanthropy at Indiana University<br />Jill Zack – Director of Marketing & Communications-University of New Mexico Foundation<br />
    16. 16. Contact Information<br />Email<br />rparks@philander.edu<br />Twitter <br />@rodneyoparks<br />LinkedIn <br />Rodney O. Parks<br />Phone <br />501.425.7975<br />
    17. 17. Questions??????<br />
    18. 18. Thank You!!!!!!!!!!!<br />

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