Collaborative Leadership In Development

Collaborative Leadership In Development
CASE District III/IV Conference
New Orleans 2011
Rodney O. ParksDirector of Development Philander Smith College Little Rock, Arkansas

Issues Reviewed
Internal-External Communications
Campaign Direction: President or Consultant
Relationship Responsibility: Individual or Institution
Collaborative Leadership Trends

Target Groups
Private Colleges
Private Schools (K-12)
Small To Medium Sized Public Universities
Other Non-Profit Organizations

What is Collaborative Leadership?
An emerging body of management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.

Internal/External Communications
Social Media
Facebook
LinkedIn
Twitter
Flickr
EventBrite

Internal/External Communications (cont’d)
Anniversary publications
Licensing and Trademarks
Sustainability Policy
Archives
Former administration officials

The Capital Campaign
Direction
Presidential
Have A Vision
To Increase Buy In From Trustees
To Increase Buy In To Faculty/Staff

The Capital Campaign(cont’d)
Direction
Consultant
To Outline Assignments (Who)
To Outline Goals (What)
To Increase Urgency (When)
To Frame Strategy (Where)
To Increase Perspective (Why)

The Capital Campaign(cont’d)
Q. How should development professionals be spending their time until the economic indicators, and donor confidence, start looking up?
A. They should make sure the organization's case for support is in good shape and that it is compelling. They should share it with potential donors and get feedback. The recession should only affect case statements if the downturn has truly altered the need at the organization or the needs it serves. If the need has grown or changed, then the case might have to take on that kind of different intensity. But that should not be part of the case unless it's true. It would be wrong to create false urgency. It is important to have a communication approach that invites donors and prospective donors to reflect on the organization's plan and vision. Engaging donors in that real and meaningful exchange of ideas could and should be done right now. And given that potential donors to a capital campaign almost always are current donors, there should be high-quality stewardship going on. Fundraisers should be expressing their gratitude for past support and reporting on the impact past gifts have had. While the time is still not quite right for active campaigning, creating excitement among the organization's closest donors now will build momentum for when donors' general confidence is back up and they are ready to give.

Relationship Responsibility
Whose responsibility is it?
The Institution or The Individual
It is the ultimate responsibility of the institution to have a brand that is recognized so that relationships can grow.

Relationship Responsibility(cont’d)
What is your institution’s relationship management system?
Open Architecture
Structured Environment
Individuals

Relationship Responsibility(cont’d)
What the individual (development officer) is responsible for?
To articulate the brand (internally & externally)
To grow relationships that bring value
To say “thank you” when the check is received

Collaborative Leadership Trends
CASE Fusion District 3 & 4 Conference
Conference Realignment
Private-Public Schools Partnerships
Research

Reference Page
Walter M. Kimbrough – President – Philander Smith College
J. Shannon Fleming – VP Institutional Advancement-Philander Smith College
Maurice Jenkins – United Negro College Fund
Marybeth Gasman – Professor of Univ. of Pennsylvania

Reference Page(cont’d)
Blue Grotto – Anniversary Publications
Collegiate Licensing Company – Licensing
Billie Sue Schulze – Schulze Consulting
Tim Seiler – Director of Fund Raising at the Center on Philanthropy at Indiana University
Jill Zack – Director of Marketing & Communications-University of New Mexico Foundation

Contact Information
Email
rparks@philander.edu
Twitter
@rodneyoparks
LinkedIn
Rodney O. Parks
Phone
501.425.7975

Questions??????

Thank You!!!!!!!!!!!

Collaborative Leadership In Development

by Rodney Parks on Aug 14, 2011

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Collaborative Leadership In Development — Presentation Transcript