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Collaborative Leadership In Development
 

Collaborative Leadership In Development

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Collaborative leadership is an emerging body of theory and management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.

Collaborative leadership is an emerging body of theory and management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.

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  • Blue Grotto, Collegiate Licensing Company,

Collaborative Leadership In Development Collaborative Leadership In Development Presentation Transcript

  • Collaborative Leadership In Development
    CASE District III/IV Conference
    New Orleans 2011
    Rodney O. ParksDirector of Development Philander Smith College Little Rock, Arkansas
  • Collaborative Leadership In Development
    Issues Reviewed
    Internal-External Communications
    Campaign Direction: President or Consultant
    Relationship Responsibility: Individual or Institution
    Collaborative Leadership Trends
  • Collaborative Leadership In Development
    Target Groups
    Private Colleges
    Private Schools (K-12)
    Small To Medium Sized Public Universities
    Other Non-Profit Organizations
  • What is Collaborative Leadership?
    An emerging body of management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.
  • Internal/External Communications
    Social Media
    Facebook
    LinkedIn
    Twitter
    Flickr
    EventBrite
  • Internal/External Communications (cont’d)
    Anniversary publications
    Licensing and Trademarks
    Sustainability Policy
    Archives
    Former administration officials
  • The Capital Campaign
    Direction
    Presidential
    Have A Vision
    To Increase Buy In From Trustees
    To Increase Buy In To Faculty/Staff
  • The Capital Campaign(cont’d)
    Direction
    Consultant
    To Outline Assignments (Who)
    To Outline Goals (What)
    To Increase Urgency (When)
    To Frame Strategy (Where)
    To Increase Perspective (Why)
  • The Capital Campaign(cont’d)
    Q. How should development professionals be spending their time until the economic indicators, and donor confidence, start looking up?
    A. They should make sure the organization's case for support is in good shape and that it is compelling. They should share it with potential donors and get feedback. The recession should only affect case statements if the downturn has truly altered the need at the organization or the needs it serves. If the need has grown or changed, then the case might have to take on that kind of different intensity. But that should not be part of the case unless it's true. It would be wrong to create false urgency. It is important to have a communication approach that invites donors and prospective donors to reflect on the organization's plan and vision. Engaging donors in that real and meaningful exchange of ideas could and should be done right now. And given that potential donors to a capital campaign almost always are current donors, there should be high-quality stewardship going on. Fundraisers should be expressing their gratitude for past support and reporting on the impact past gifts have had. While the time is still not quite right for active campaigning, creating excitement among the organization's closest donors now will build momentum for when donors' general confidence is back up and they are ready to give.
  • Relationship Responsibility
    Whose responsibility is it?
    The Institution or The Individual
    It is the ultimate responsibility of the institution to have a brand that is recognized so that relationships can grow.
  • Relationship Responsibility(cont’d)
    What is your institution’s relationship management system?
    Open Architecture
    Structured Environment
    Individuals
  • Relationship Responsibility(cont’d)
    What the individual (development officer) is responsible for?
    To articulate the brand (internally & externally)
    To grow relationships that bring value
    To say “thank you” when the check is received
  • Collaborative Leadership Trends
    CASE Fusion District 3 & 4 Conference
    Conference Realignment
    Private-Public Schools Partnerships
    Research
  • Reference Page
    Walter M. Kimbrough – President – Philander Smith College
    J. Shannon Fleming – VP Institutional Advancement-Philander Smith College
    Maurice Jenkins – United Negro College Fund
    Marybeth Gasman – Professor of Univ. of Pennsylvania
  • Reference Page(cont’d)
    Blue Grotto – Anniversary Publications
    Collegiate Licensing Company – Licensing
    Billie Sue Schulze – Schulze Consulting
    Tim Seiler – Director of Fund Raising at the Center on Philanthropy at Indiana University
    Jill Zack – Director of Marketing & Communications-University of New Mexico Foundation
  • Contact Information
    Email
    rparks@philander.edu
    Twitter
    @rodneyoparks
    LinkedIn
    Rodney O. Parks
    Phone
    501.425.7975
  • Questions??????
  • Thank You!!!!!!!!!!!