Social Media: definition, context & principles Jamie Brader

The Web 2.0 Five C’s C ontent C ollaboration C onverged Services C ommunity C onversation

The Cluetrain Manifesto www.cluetrain.com

Source: Dan Armano, Critical Mass URL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html

Social Media Statistics March 08?

Social Media Statistics More than 70 million active users Active users doubling every 6 months The fastest growing demographic is those 25 years old and older More than 110 million active users Approx 12% growth YOY (Comscore & Nielsen) 85% are of 18 years old or older 300,000 new users per day Source: Jeremiah Owyang & Facebook URL: http://www.web-strategist.com

More than 70 million active users

Active users doubling every 6 months

The fastest growing demographic is those 25 years old and older

More than 110 million active users

Approx 12% growth YOY (Comscore & Nielsen)

85% are of 18 years old or older

300,000 new users per day

Social Media Principles Open Honest Accurate Accessible Personal

Open

Honest

Accurate

Accessible

Personal

Source: http://www.flickr.com/photos/meepocity/