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PR Newswire - Social Media: definition, context & principles

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Presentation given by Jamie Brader at a PR Newswire event in London on May 15, 2008

Presentation given by Jamie Brader at a PR Newswire event in London on May 15, 2008

Published in: Technology, News & Politics

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  • Transcript

    • 1. Social Media: definition, context & principles Jamie Brader
    • 2. The Web 2.0 Five C’s C ontent C ollaboration C onverged Services C ommunity C onversation
    • 3.  
    • 4.  
    • 5. The Cluetrain Manifesto www.cluetrain.com
    • 6.  
    • 7. Source: Dan Armano, Critical Mass URL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html
    • 8.  
    • 9. Social Media Statistics March 08?
    • 10. Social Media Statistics
      • More than 70 million active users
      • Active users doubling every 6 months
      • The fastest growing demographic is those 25 years old and older
      • More than 110 million active users
      • Approx 12% growth YOY (Comscore & Nielsen)
      • 85% are of 18 years old or older
      • 300,000 new users per day
      Source: Jeremiah Owyang & Facebook URL: http://www.web-strategist.com
    • 11. Social Media Principles
      • Open
      • Honest
      • Accurate
      • Accessible
      • Personal
    • 12. Source: http://www.flickr.com/photos/meepocity/