Social Media: definition, context & principles Jamie Brader
The Web 2.0 Five C’s C ontent C ollaboration C onverged Services C ommunity C onversation
 
 
The Cluetrain Manifesto www.cluetrain.com
 
Source: Dan Armano, Critical Mass URL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html
 
Social Media Statistics March 08?
Social Media Statistics <ul><li>More than 70 million active users </li></ul><ul><li>Active users doubling every 6 months <...
Social Media Principles <ul><li>Open </li></ul><ul><li>Honest </li></ul><ul><li>Accurate </li></ul><ul><li>Accessible </li...
Source: http://www.flickr.com/photos/meepocity/
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PR Newswire - Social Media: definition, context & principles

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Presentation given by Jamie Brader at a PR Newswire event in London on May 15, 2008

Published in: Technology, News & Politics
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  • PR Newswire - Social Media: definition, context & principles

    1. 1. Social Media: definition, context & principles Jamie Brader
    2. 2. The Web 2.0 Five C’s C ontent C ollaboration C onverged Services C ommunity C onversation
    3. 5. The Cluetrain Manifesto www.cluetrain.com
    4. 7. Source: Dan Armano, Critical Mass URL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html
    5. 9. Social Media Statistics March 08?
    6. 10. Social Media Statistics <ul><li>More than 70 million active users </li></ul><ul><li>Active users doubling every 6 months </li></ul><ul><li>The fastest growing demographic is those 25 years old and older </li></ul><ul><li>More than 110 million active users </li></ul><ul><li>Approx 12% growth YOY (Comscore & Nielsen) </li></ul><ul><li>85% are of 18 years old or older </li></ul><ul><li>300,000 new users per day </li></ul>Source: Jeremiah Owyang & Facebook URL: http://www.web-strategist.com
    7. 11. Social Media Principles <ul><li>Open </li></ul><ul><li>Honest </li></ul><ul><li>Accurate </li></ul><ul><li>Accessible </li></ul><ul><li>Personal </li></ul>
    8. 12. Source: http://www.flickr.com/photos/meepocity/
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