PR Newswire - Social Media: definition, context & principles

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Presentation given by Jamie Brader at a PR Newswire event in London on May 15, 2008

Presentation given by Jamie Brader at a PR Newswire event in London on May 15, 2008

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  • 1. Social Media: definition, context & principles Jamie Brader
  • 2. The Web 2.0 Five C’s C ontent C ollaboration C onverged Services C ommunity C onversation
  • 3.  
  • 4.  
  • 5. The Cluetrain Manifesto www.cluetrain.com
  • 6.  
  • 7. Source: Dan Armano, Critical Mass URL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html
  • 8.  
  • 9. Social Media Statistics March 08?
  • 10. Social Media Statistics
    • More than 70 million active users
    • Active users doubling every 6 months
    • The fastest growing demographic is those 25 years old and older
    • More than 110 million active users
    • Approx 12% growth YOY (Comscore & Nielsen)
    • 85% are of 18 years old or older
    • 300,000 new users per day
    Source: Jeremiah Owyang & Facebook URL: http://www.web-strategist.com
  • 11. Social Media Principles
    • Open
    • Honest
    • Accurate
    • Accessible
    • Personal
  • 12. Source: http://www.flickr.com/photos/meepocity/