Treat Your Blog Like A Magazine and Take it to the Next Level!

by Rodricus Kirby on Sep 20, 2009

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Rod Kirby, Success Coach and Editor-in-chief of The Success Center shows Social Camp Memphis participants how to treat their blog like a magazine, create value, grow their community, and make money!

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Rod Kirby, Success Coach and Editor-in-chief of The Success Center shows Social Camp Memphis participants how to treat their blog like a magazine, create value, grow their community, and make money!

Source: Social Camp Memphis 9/19/09 http://www.socialcampmemphis.com

Connect with Rod at The Success Center - http://www.rodkirby.com

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Treat Your Blog Like A Magazine and Take it to the Next Level! — Presentation Transcript

Treat Your Blog Like a Magazine
Add Value, Grow Your Community, and Make Money!
By: Rod Kirby
twitter.com/rodkirby

Head 2 Head: The Blog vs. The Magazine

Gives power of the media to the individual. - Delivers socially piloted news and information.
Allows constant reader engagement. – conversations are dynamic and occur in real time.
Traditionally, blogs tend to be either very personal or relate to a niche market.
Typically informs or educates a specific demographic and target market.
Generates revenues from subscription memberships, advertising, and sponsorships.
Traditionally, magazines engaged readers with exclusive content.

Transform your Blog into a Media Property

How do you turn your blog into a “super blog?”
Treat it like a Magazine!:
Create value for your readers.
Grow your community.
Generate multiple streams of revenue.
Oh, and be a super blogger . . .

Create Value
Create an “Ask the Expert” section

Enriches your reader’s lives.
Stimulates reader engagement.
Positions you as a problem-solver and Not just a blogger.

Create a Resources Page

Positions your site as a destination on the web for tools.
Increases the chance of linkage fromother bloggers.

Write “List” Styled Posts

Easy to read and skim through

content.

Easy to write with a small invest- ment in research.
Creates “timeless” content.

Grow your Community
Make Subscribing Easy!
Offer subscription links on your homepage, sidebar, everywhere!
Highlight your readers!
Don’t just promote your blog, promote your readers too. Recognize excellent comments and those that make them.
Make your content universal!
Be specific in your topics to your niche, but write for everyone. Make your posts easy to understand, to share, and to converse over.

Generate Multiple Streams of Revenue
Seek Featured Advertisers
Create different levels of sponsorship with varying amounts of created content.
Generate content such as interviews, product demos, reviews, etc. around an advertiser’s product or service.
Get Sponsors for Content
Gives sponsors a way to connect with your audience.
Provides excellent value to your readers and sponsors.
Can easily be packaged with different levels of sponsorship.

Let’s Review!
Have big dreams for your blog.
Take it to the next level by transforming it into a media property.
Create Value by putting your reader’s needs first.
Grow your community by putting your readers first.
Generate multiple streams of revenue by thinking beyond Google Adsense dollars and affiliate programs. Create content that will be valuable for a sponsor and connect them with your audience!

Treat Your Blog Like a MagazineAdd Value, Grow Your Community, and Make Money!
Visit The Success Center – www.rodkirby.com
Follow Rod on Twitter – twitter.com/rodkirby
Friend Rod on Facebook – facebook.com/rodricus.kirby

Rodricus Kirby , Success Coach, Author, Speaker, Consultant at SBLS Enterprises @Lonnell - Thanks man! You'll also enjoy the original source article at my blog: http://www.rodkirby.com 2 years ago

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Lonnell Branch , Business Intelligence Professional Dude!!! This is one of the best ideas I have come across all year. Great presentation slides. 2 years ago

Rodricus Kirby , Success Coach, Author, Speaker, Consultant at SBLS Enterprises Thanks, Thom! Glad you enjoyed the presentation. I appreciate your excellent feedback. Well definitely be in touch! 2 years ago

Thom Rigsby , Blogger, Marketer, Developer & Consultant at Huntsville, AL Rod, a presentation dripping with awesomeness indeed! Thanks for posting it as I missed a couple of the slides from my quality viewing position in the hallway outside the packed room. You rocked it man, hope to chat again soon!

@jtrigsby 2 years ago

Treat Your Blog Like A Magazine and Take it to the Next Level!

by Rodricus Kirby on Sep 20, 2009

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Treat Your Blog Like A Magazine and Take it to the Next Level! — Presentation Transcript