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So, you wanna build a brand?

by Alok Rodinhood Kejriwal on Jul 26, 2011

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Alok Rodinhood Kejriwal, Digital Entrepreneur at Games2win.com India Pvt. ltd Please do review some really interesting and thought provoking discussions (essentially on whether the term brand has been used loosely here instead of products/services) here - http://bit.ly/trh-brands 1 year ago
Are you sure you want to

Manthan Desai, Web/Mobile Application Developer at games2win.com 10 months ago
Praveena Sarathchandra, Web Designer/Developer at Praveena Sarathchandra Tags building brands 1 year ago
Biotechnologist2020.com at Biotechnologist2020.com 1 year ago

By - Alok “Rodinhood’ Kejriwal [email_address]
- I’m increasingly meeting people who are perplexed by the concept of ‘brand’.
- Its not an easy concept to grasp. Companies like Apple redefine the meaning of ‘brand’ every day; whereas advertising & marketing folks do their best to confuse it.
- My decks present the way I look at Brands, with a + and – for each view.
- Flip thru the slides and ruminate on the points as you decide which brand will you like to create!
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- This is the personal opinion of the author – Alok ‘Rodinhood’ Kejriwal
- You are free to use the content as you wish as long as you provide credit to the author.
- He is available on [email_address]
- Alok blogs at http://rodinhood.com
- You can become a ‘Rodinhood’ at http://therodinhoods.com !