Elevator pitch

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Elevator pitch

  1. 1. The Elevator Pitch Wanna start up? Take a ride with us Idea and concept (specific to this execution) – Rodinhood.com August 2010
  2. 2. The Concept <ul><li>The elevator pitch is a metaphor that implies ‘make a impactful pitch - fast and crisp’ </li></ul><ul><li>Conceptually it means that if you were put in a real elevator with a VC and went up say 15 floors, by the time she and you got off, you have got yourself funded. </li></ul><ul><li>The concept forces entrepreneurs to really make their story very tight and compelling and in that process introspect their story. </li></ul><ul><li>See – video of the same idea (USA) </li></ul>
  3. 3. What I want to do <ul><li>Stuff an entrepreneurs and a VC in an real elevator as often as possible. </li></ul><ul><li>Get the entrepreneur to pitch to the VC in that elevator for 3 minutes. </li></ul><ul><li>Post the ride, get a 2 minute feedback from the VC and entrepreneur on the experience. </li></ul>
  4. 4. Why do I want to do this? <ul><li>As an entrepreneur, I believe that there should be an always ‘on’ platform for budding entrepreneurs to make pitches and for VC to review them. </li></ul><ul><li>The process helps newbie entrepreneurs sharpen their presentation skills and also their confidence . </li></ul><ul><li>Hope that this actually leads to incubation and funding stories. </li></ul><ul><li>Allow VCs not active in India to get a nice crisp view of the flavor of entrepreneur aspirations and pitch flow in India. </li></ul>
  5. 5. Treatment & Hosting <ul><li>Hand held – web cam look that is slick yet not overtly professional. </li></ul><ul><li>The videos get hosted on my blog – http://rodinhood.com that is about start up’s and entrepreneurship. </li></ul><ul><li>Visitors can comment, ask questions and even submit their entries. </li></ul><ul><li>VC can also give feedback. </li></ul>
  6. 6. Commerce? <ul><li>I have no business model behind this yet </li></ul><ul><li>Over a period of time, maybe attract sponsors and VC’s who could pay for production. </li></ul><ul><li>Take a success fees for deal closed  as equity </li></ul>
  7. 7. What I need <ul><li>Is someone who can help produce this content for me: </li></ul><ul><ul><li>Creating the set </li></ul></ul><ul><ul><li>Shooting the content </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><ul><li>Helping in finishing, packaging etc </li></ul></ul><ul><li>It would be great to entertain a business partner in this venture rather than just a producer, but I am open to all kinds of proposals! </li></ul>
  8. 8. Contact <ul><li>Alok Kejriwal </li></ul><ul><ul><li>Contact me- [email_address] </li></ul></ul><ul><ul><li>My business – http://c2wgroup.com </li></ul></ul><ul><ul><li>My personal blog – http://rodinhood.com </li></ul></ul>

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